S11E09 - Tornados & Lawsuits: Why Companies Wrestle with Name Changes
Under the Influence with Terry O'Reilly
English - March 05, 2022 16:57 - 27 minutes - 25.3 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S11E08 - Medicine & Miracles: The Power of Hospital Marketing
Next Episode: S11E10 - Don't Do It Advertising
This week, we look at the reasons why successful companies suddenly change their names. Sometimes those name changes are for legal reasons, sometimes it’s because the old name has too much negative baggage, sometimes it’s to boost a stock price and sometimes a name changes because of a tornado.
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