S11E08 - Medicine & Miracles: The Power of Hospital Marketing
Under the Influence with Terry O'Reilly
English - February 26, 2022 16:58 - 27 minutes - 25.5 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S11E06 - Inside The Super Bowl
This week, we look at powerful hospital marketing. Hospitals need marketing to generate much-needed donations. We’ll look at how one hospital uses celebrities, how another uses riveting patient stories and how one hospital threw away the rulebook and created advertising that looks like Nike commercials.
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