S10E02 - Switch-Pitchers: When Spokespeople Change Brands

Under the Influence with Terry O'Reilly

English - January 14, 2021 00:10 - 27 minutes - 25.4 MB - ★★★★★ - 426 ratings
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Previous Episode: S10E01 - The Times They Are A-Changin': Brands Crushed By Zeitgeist

Next Episode: S10E03 - You're Soaking In It: Female Brand Icons

This week, we explore what happens when an established spokesperson switches brands. We’ll tell the story of how the Verizon “Can you hear me now?” guy ended up pitching Sprint, how “The Most Interesting Man in the World” went from Dos Equis to tequila and how a spokesperson for a hamburger chain got fired when she pitched spaghetti sauce.

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