Candid Commercials: Real People in Advertising (From the AOP Archives)
Under the Influence with Terry O'Reilly
English - August 06, 2022 15:56 - 25 minutes - 23.1 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: It's Not Easy Being Green: Green Marketing (AOP 2011)
Next Episode: Marketing Pioneers (AOP 2011)
The advertising industry has a long history of using real people in advertising. It may be a testimonial, a hidden camera, a man-on-the-street interview, a prank phone call or a blind taste test. The results are often hilarious and memorable.
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