How to get press for your business with Heather DeSantis

Have you ever wondered why your business isn’t growing the way you want it to? Maybe you have the best business plan and you’re putting the time in daily but you’re still not getting the results you want.

Or maybe your business feels stagnant. You’re not losing your loyal customers but you’re not attracting new customers either. You might even have something stirring in your heart but you feel intimidated by the word “business”. Well, what if I told you that once you focus on a few key resources, your business would actually flourish?

Our guest this week, Heather DeSantis, CEO of Publicity for Good, discussed how creating a business doesn’t have to be a complicated and flashy thing. Heather spoke with us about how understanding your metrics and marketing plan, as well as understanding your clients creates room for success for your business. She tells us that one of the biggest problems business owners face is that they aren’t doing enough market research. When we start reading the news and understanding the specific industry our businesses are in, then we are able to realize if we’re even solving a problem at all. Once you understand your target audience and the things that your people are needing, then you will gain the right followers and the right clients for your business.

 

Topics Discussed:

Why PR is necessary for growing your business. How to be more than your physical product. Understanding your numbers. How hiring a coach/mentor is necessary for your growth. Learning who your target audience is. Why reading the news helps your industry.

 

Connect with Heather DeSantis:

Website Facebook Twitter LinkedIn

--

 

💡Grab Heather's FREE Content Calander 

http://eepurl.com/gdPXfz

--

Connect with us!

Facebook group: https://bit.ly/2lPut5A

Website: heatherparady.com

Social: Facebook, Instagram,