How to run an ad agency - Ian Millner
Uncensored CMO
English - December 16, 2019 16:04 - 1 hour - 124 MB - ★★★★ - 24 ratingsMarketing Business Entrepreneurship marketing business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Ian Millner is global CEO and co-founder of iris one of the most successful independent agencies in the UK. He set the agency up 20 years ago as a partnership with his co-founders and it now boasts some of the world’s most famous brands such as Samsung and Adidas. A genuine multi-disciplinary agency with offices around the World iris have successfully moved with the times.
In this episode
Why agencies get the clients they deserveThe importance of genuine diversity and how it contributes to innovationWhy a good pitcher does not always make a good partnerFinding sources of unfair advantageWhen clients make things they wouldn’t buy from an agencyWhy Ian can’t stand Ad industry awardsWhen it makes sense to in-house your agency and out-source your agencyWhy Campaign should apologise for backing down on the Nigel Farage front coverThe importance of creating cultural assets in today's social media driven ageIan reveals his plans to write a book about unspoken social behaviourFollow me:
Twitter | @uncensoredCMOLinkedInContact me:
Website | www.uncensoredcmo.comEmail – [email protected]Ian Millner
Ian's TwitterIris' TwitterIris Worldwide