The case for influencers - Arron Shepherd

Arron is co-founder of The Goat Agency which is the fastest-growing agency in Europe and one of the most successful influencer agencies in the World. He and his co-founders set up the agency 4 years ago with their own money and now employ 130 people around the world and manage around 90 social media campaigns at any one time. Arron has a wonderful personal story and a very compelling pitch for his agency.

In this episode

Arron’s entrepreneurial roots and creating something out of nothingThe fear of not trying is much greater than the fear of failureWhy more people should realise how hard being an entrepreneur isHow they generated 2,000 responses from a £10 investment in their first influencer What you do when 80% of influencer campaigns don’t workWhy Arron loves the procurement department and he proves the return on investment of an influencer campaignThe benefit of having no experience in your sectorThe importance of recruiting talent without experienceHow an influencer campaign can make your TV campaign more impactfulHow Content & Collaboration are the key to any campaign including B2BArron’s vision to build the world’s largest creative agencyArron reveals his secret new diet

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Arron Shepherd

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