How I made BrewDog famous - Alex Myers

Alex Myers is founder of Manifest who were recently awarded Agency of the Decade for their work making BrewDog famous. Having worked on BrewDog for most of the past 10 years they helped establish the brand as the UK’s most valuable Beer brand (source BrandZ top 75 UK brands) with virtually no paid for media. Manifest have a clear purpose of creating brands that change the world and put their money where their mouth is. 

In this episode:

How Alex started a PR agency with no experience at allNever mind the bollocks here’s Brewdog was Alex’s opening pitch to work for themIts not what you stand for its what you stand up for that countsThere is no such thing as a boring brief only boring creativeFinding inspiration from roof tiles and why Alex believes his job is to find out why people get up in the morningHello my name is Vladimir. Creating a protest beer to promote what BrewDog believe in.How to make brave the new safeHow Twitter went from a platform for collaboration to a platform for outrageHaving a public spat with James Watt over Punk AF and not getting creditWhy pitching doesn’t work for brands and why CMO’s need to do their researchStrategy should come from your belief and not a rationaleManifests vision to create brands that change the worldWhy Awards are easy to game but do provide a Sat Nav for CMO’s on who is doing good workFind out who Alex has a professional crush onWhy doing good and having a positive impact should be synonymous with successWhy the best work comes from making every channel amplify the otherWhat Alex has never told anyone

Follow me:

Twitter | @uncensoredCMOLinkedIn

Contact me:

Website | www.uncensoredcmo.comEmail – [email protected]

Follow Alex:

Alex on TwitterManifest TwitterManifest