91 – Importance of Agility to Partner Success and Optimization in 2021.

For this episode of the podcast, I am pleased to welcome Anne McClelland, the Vice President of XaaS Channel Optimization Research for Technology & Services Industry Association or TSIA. In her role at TSIA, Anne works closely with member companies to deliver research and advisory services that help them achieve success and optimization for their partner channels and drive incremental revenue at scale for XaaS offerings.

I invited Anne because she focuses on the emerging XAAS (as a service) market and has a perspective valuable to this ecosystem, including the importance of Agility to Partner Success and Optimization in 2021.

Anne and I both came from Partner Leadership roles at Microsoft and she has over 25 years of experience focused on channel and partner transformation to deliver innovative go-to-market strategies and develop new models to drive incremental revenue and reach.

During her career as a global partner and channels executive, Anne has built new partner organizations from the ground up, driven revenue from new partner communities, and launched programs and tools to support these partner efforts. She has held leadership roles in a diverse set of companies including Blue Prism, Cisco, Red Hat, Microsoft, and IBM.

In this episode we discuss what she has seen since this past year, trends and research her company has created that will be of great value to our listeners, and where organizations need to focus to optimize success in 2021.

I hope you enjoy this interview as much as I enjoyed my time with Anne McClelland.

LINKS & RESOURCES

Follow Anne McClelland on Linked In, Twitter. More About TSIA.Access to Anne's work at TSIA - XAAS Channel Optimization. About Vince MenzioneSubscribe and listen to this podcast on Apple,  Spotify,  Google,  Audible,  SoundCloud, Stitcher, Player FM, almost anywhere you get your podcasts!Follow or reach Vince – Linked In, Twitter, Facebook, and Instagram.Ultimate Guide to Partnering Facebook Drop me a line – [email protected].

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This episode of the podcast is sponsored by Ultimate Partnerships. Ultimate Partnerships helps you get the most results from your partnerships. Get Partnerships Right – Optimize for Success – Deliver Results – Ultimate Partnerships.

Transcription By Otter.AI – Please Pardon Typos Below

Anne McClelland  0:00 

I think companies are able to be agile like we talked about earlier and continue to assess and reassess their positions and compare that to what's happening around them. So keep your eyes open, those folks will do their best.

Announcer  0:13 

Welcome to the Ultimate Guide to Partnering. In this podcast Vince Menzione. a proven industry sales and partner executive brings together technology leaders in this forum to discuss transformational trends and to deconstruct successful strategies to thrive and survive in the rapid age of cloud transformation. And now, your host, Vince Menzione.

Vince Menzione  0:43 

Welcome, or Welcome back to The Ultimate Guide to Partnering. I'm Vince Menzione, your host and as we kick off the four-year anniversary of this podcast, I'm thankful to all of the amazing thought and business leaders who've come to this podcast to share principles, success strategies, and best practices that help technology organizations thrive during this age of change and transformation. for this episode of the series, it was really great to welcome and McClelland the VP of research for as the service channel optimization at technology services industry association or TSIA a and I both come from Microsoft, and she has over 25 years’ experience focused on channel and partner transformation to deliver innovative go to market strategies and develop new models to drive incremental revenue and reach. I invited Anne because she focuses on the emerging as...