90 – Partner Co-Selling – Why Trust, Commitment, and Focus are Critical to Success

For this episode of the podcast, I am pleased to welcome Cassandra Gholston, the Co-Founder & CEO of PartnerTap. I've known Cassandra since the early days of PartnerTap, so it was great to have her as a guest to discuss the success of her company and a topic we are both passionate about, Partner Co-Selling. In this episode, Cassandra and I both agree that trust, commitment, and focus are critical factors to successful co-selling and partnerships.

As CEO, Cassandra is responsible for the strategic vision of PartnerTap. Before founding PartnerTap, Cassandra spent her career in sales as a top performer in SaaS companies. She obtained multiple President's Clubs and awards. She drives to make the jobs of channel and sales teams more lucrative through PartnerTap. Cassandra is passionate about giving back with a focus on charities around autism and youth.

I was an early fan of Cassandra and PartnerTap, so it was great to have this discussion on how technology has become a key enabler to the process of getting results. We both agree that overlook partnership first principles is often the kryptonite to successful partnering.

In this episode, Cassandra and I go deep on co-selling fundamentals for successful partnerships, how customers use her technology for success, her perspective and journey as a woman CEO in the tech sector, and trends she sees in the partner universe.

I hope you enjoy this interview as much as I enjoyed my time with Cassandra Gholston.

LINKS & RESOURCES

Follow Cassandra Gholston on Linked In, Twitter. More About PartnerTapAbove the Line / Below the Line About Vince MenzioneSubscribe and listen to this podcast on Apple,  Spotify,  Google,  Audible,  SoundCloud, Stitcher, Player FM, almost anywhere you get your podcasts!Follow or reach Vince - Linked In, Twitter, Facebook, and Instagram.Ultimate Guide to Partnering Facebook Drop me a line - [email protected].

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This episode of the podcast is sponsored by Ultimate Partnerships. Ultimate Partnerships helps you get the most results from your partnerships. Get Partnerships Right – Optimize for Success – Deliver Results – Ultimate Partnerships.

Transcription By Otter.AI – Please Pardon Typos Below

Cassandra Gholston,  0:00 

I think the companies that are focused on building out their ecosystems and really focused on, you know, those key strategic partners, that trust building, we're going to see them come out as the leaders. And these leaders might look completely different than who we're seeing today.

Announcer  0:24 

Welcome to the Ultimate Guide to Partnering. In this podcast, Vince Menzione. a proven industry sales and partner executive brings together technology leaders in this forum to discuss transformational trends and to deconstruct successful strategies to thrive and survive in the rapid age of cloud transformation. And now, your host, Vince Menzione.

Vince Menzione  0:54 

Welcome, or Welcome back to The Ultimate Guide to partnering. I'm Vince Menzione, your host. And as we kick off the four year anniversary of this podcast, I'm thankful to all of the amazing thought and business leaders who've come to this podcast to share principles, success strategies, and best practices that help technology organizations thrive during this age of change and transformation. for this episode of the series, I was delighted to welcome a friend and a woman I admire Cassandra Gholston, the CEO of partner tap, a partner ecosystem technology platform where she is responsible for this strategic vision of the company. I've known Cassandra since the early days of partner tap, and she is taking the sector by storm focused on partner ecosystems, and helping organizations get the best results from co-selling. In this episode, Cassandra and I go deep on a topic,