Episode 31: Research as the Key to Conversion Rate Optimization with Momoko Price
UI Breakfast: UI/UX Design and Product Strategy
English - August 17, 2016 12:39 - 59 minutes - 54.9 MB - ★★★★ - 127 ratingsDesign Arts Technology design products marketing consulting saas ui design ux design usability product management productized consulting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode we're diving into conversion rate optimization with our special guest Momoko Price of Kantan Designs. You'll learn why research is key to any CRO activity, why elimination testing is awesome, what tools you can use to split-test your pages, and how to plan the entire testing process.
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Show Notes
Momoko's company: Kantan Designs
Copy Hackers by Joanna Wiebe
Hotjar — tool for heatmaps
Respond — one of Momoko's clients acquired by Buffer
ConversionXL by Peep Laja
Optimize Smart by Himanshu Sharma
Occam's Razor by Avinash Kaushik
Voice Of the Customer (VOC) by iSixSigma
Message mining: G2 Crowd, Merchant Maverick
Rev.com — good transcription services
Optimizely, Visual Website Optimizer — testing tools
Evan Miller's Sample Size Calculator
Email Momoko: [email protected]
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Don't Miss the Online Workshop
In case you missed it, we're starting a two-part online workshop today! It's called Fundamental UX Practices (private beta). The first part will take place today, August 17th, from 11:00am to 1:30pm EST. Tickets start at $69 per seat. Learn more and book your tickets here.