Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White
UI Breakfast: UI/UX Design and Product Strategy
English - August 11, 2016 08:52 - 55 minutes - 51.1 MB - ★★★★ - 127 ratingsDesign Arts Technology design products marketing consulting saas ui design ux design usability product management productized consulting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Discovering customer motivation is the core part of UX research! Today you'll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You'll discover the JTBD principles, and learn how to run an effective customer interview.
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Show Notes
Intercom on Jobs-To-Be-Done (book)
Bob Moesta — original architect of JTBD framework
Ash Maurya on Jobs-to-be-Done and Running Lean
Getting Started with JTBD — Eric's learning guide with links and resources
Eric's website
Follow Eric on Twitter: @ericmwhite
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