Two Geeks and A Marketing Podcast
124 episodes - English - Latest episode: 13 days ago -Welcome to Two Geeks and A Marketing Podcast
We are your hosts, the two geeks, Roger Edwards and Pascal Fintoni, here to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.
Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.
Every week we'll bring you the following segments.
• In the news.
• Content Spotlight
• Marketing Tech and Apps
• This week in history
• Creator shout outs
• Film marketing
Please subscribe and leave comments and suggestions in the usual places.
More information about Pascal Fintoni and Roger Edwards.
https://pascalfintoni.com/
https://rogeredwards.co.uk/services/
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Episodes
The one about mysterious monoliths, no budget film making and Gremlins - TG23
December 16, 2020 12:00 - 1 hour - 99.3 MBThe one about mysterious monoliths, no budget film making and Gremlins - TG23 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:02 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:39 Content Spotlights ROGER: The hidden meaning in the mysterious monoliths appearing and disappearing around the world https://www.businessinsider.in/thelife/news/the-hidden-meaning-in-the-mysteri...
The one about Marketing Agencies, the Clubhouse App, new mics and The Mandalorian - TG22
December 09, 2020 12:00 - 1 hour - 102 MBThe one about Marketing Agencies, the Clubhouse App, new mics and The Mandalorian - TG22 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:28 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:15 Content Spotlights ROGER: 10 Tips for Working With a Marketing Agency. https://smallbiztrends.com/2020/11/10-tips-working-with-marketing-agency.html PASCAL: Why Videos Is More Import...
The one about the Boeing 737Max, Red Bull, photo and video editing and Speed - TG21
December 02, 2020 00:00 - 1 hour - 89.5 MBThe one about the Boeing 737Max, Red Bull, photo and video editing and Speed - TG21 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:00 Content Spotlights ROGER: With 7 Short Words, President Trump Revealed His Big Idea for a Really Troubled Brand. Here's Why It Just Got Rejected, and What's Happening Instead. https://www.in...
The one about creative virtual events, the Two Geeks podcast production process and A Quiet Place - TG20
November 25, 2020 12:00 - 1 hour - 87.1 MBThe one about creative virtual events, the Two Geeks podcast production process and A Quiet Place - TG20 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:50 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:08:27 Content Spotlights ROGER: How brands are getting creative with virtual events & entertainment experiences by Nikki Gilliland. https://econsultancy.com/how-brands-are-gett...
The one about Yorkshire Tea, Elgato Screen Link, Your data and The Lost Boys - TG19
November 18, 2020 12:00 - 57 minutes - 80.4 MBThe one about Yorkshire Tea, Elgato Screen Link, Your data and The Lost Boys - TG19 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:09 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:07:38 Content Spotlights ROGER: Why aiming for perfection will make you a worse marketer. By Molly Fleming, Marketing Week. https://www.marketingweek.com/nationwide-cmo-perfect-marketer-plan/ PAS...
The one about Influencer Marketing, John Cleese, Apple Clips and Mission: Impossible – Fallout - TG18
November 11, 2020 12:00 - 1 hour - 92.4 MBThe one about Influencer Marketing, John Cleese, Apple Clips and Mission: Impossible – Fallout - TG18 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:31 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:35 Content Spotlights ROGER: Four trends that show how influencer marketing has evolved in 2020 https://econsultancy.com/four-trends-that-show-how-influencer-marketing-has-e...
The one about cold messaging, tech resets, event apps and Die Hard - TG17
November 04, 2020 12:00 - 1 hour - 88.7 MBThe one about cold messaging, tech resets, event apps and Die Hard - TG17 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:05 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:08:12 Content Spotlights ROGER: 6 Reasons Your Cold Messaging Efforts Fail And Why It Matters by Chris Smith for Forbes.com https://www.forbes.com/sites/chrissmith1/2020/10/22/6-reasons-your-cold-messaging-e...
The one about Spotify Music for Podcasts, SEO updates by Tech Crunch and The Martian - TG16
October 28, 2020 12:00 - 56 minutes - 79 MBThe one about Spotify Music for Podcasts, SEO updates by Tech Crunch and The Martian - TG16 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:04 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:07:01 Content Spotlights ROGER: Spotify is now letting creators use any song from its massive music library in their podcasts. It and Anchor, the podcast publishing platform it acquired last...
The one about humour in marketing, Google Chrome extensions and The Terminator - TG15
October 21, 2020 12:00 - 1 hour - 89.6 MBThe one about humour in marketing, Google Chrome extensions and The Terminator - TG15 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:24 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:12 Content Spotlights ROGER: Marketoonist on humour in marketing: It can be an act of empathy https://www.marketingweek.com/marketoonist-humour-act-of-empathy/ PASCAL: 2021 B2B Content Mar...
The one about 500 Story Questions, Social Media Growth and Bill and Ted Face the Music - TG14
October 14, 2020 12:00 - 53 minutes - 75.2 MBThe one about 500 Story Questions, Social Media Growth and Bill and Ted Face the Music - TG14 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:14 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:06:32 Content Spotlights ROGER: 4 tips for using social media to grow your business. https://www.businessinsider.com/tips-to-use-social-media-strategy-to-grow-small-business-2020-10?r=US&...
The one about Smucker’s new logo, content repurposing and The Goonies - TG13
October 07, 2020 12:00 - 1 hour - 91 MBThe one about Smucker’s new logo, content repurposing and The Goonies - TG13 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:22 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:16 Content Spotlights ROGER: Smucker’s New Logo: https://www.bakingbusiness.com/articles/51915-new-corporate-identity-shows-smuckers-evolution PASCAL: How to segment your content for ultimate repurpo...
The one about Supermarkets, Facebook Campus and Pixar’s Toy Story - TG12
September 30, 2020 12:00 - 1 hour - 85.9 MBThe one about Supermarkets, Facebook Campus and Pixar’s Toy Story - TG12 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:16 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:07:53 Content Spotlights ROGER: Morrisons targets ‘new future’ in bid to become ‘more relevant’ post-lockdown. https://www.marketingweek.com/morrisons-new-future-post-lockdown-digital/ Charlotte Rodgers, Mark...
The one about Christmas Adverts, SEO cheat sheets and On Her Majesty’s Secret Service - TG11
September 23, 2020 12:00 - 1 hour - 93 MBThe one about Christmas Adverts, SEO cheat sheets and On Her Majesty’s Secret Service - TG11 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:36 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:11 Content Spotlights Read the nation’s mood before you commit to your Christmas campaign: https://www.marketingweek.com/mark-ritson-covid-christmas-campaign/ Mark Ritson – Marketing We...
The one about annoying Zoom mistakes, Trello, Canva and streaming only Mulan - TG10
September 16, 2020 12:00 - 1 hour - 88.1 MBThe one about annoying Zoom mistakes, Trello, Canva and streaming only Mulan - TG10 00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:00 Feedback We take a few minutes to read out some of the awesome feedback people have given us on the show so far. Thank you everyone! 00:06:08 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:31 Content Spotlights Zoom’s head of hiring has int...
The one about KFC, Microsoft, scaling your content and Flash Gordon – TG09
September 09, 2020 12:00 - 1 hour - 86.3 MBThe one about KFC, Microsoft, scaling your content and Flash Gordon – TG09 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:45 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:47 Content Spotlights ROGER: Why KFC isn't stickin' with its famous finger lickin' slogan... for now https://www.thedrum.com/news/2020/08/26/why-kfc-isnt-stickin-with-its-famous-finger-lickin-slogan-now ...
The one about Brewdog and Aldi, creativity in marketing and Mamma Mia! - TG08
September 02, 2020 12:00 - 1 hour - 84.8 MBThe one about Brewdog and Aldi, creativity in marketing and Mamma Mia! - TG08 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:14 Content Spotlights ROGER: Ken Robinson TED Talk – Do schools kill creativity https://www.ted.com/talks/sir_ken_robinson_do_schools_kill_creativity?language=en PASCAL: Rand Fishkin from Sparktoro ...
The one about personal brands, Fortnite, Pot Noodles and Tenet - TG07
August 26, 2020 12:00 - 1 hour - 92.8 MBThe one about personal brands, Fortnite, Pot Noodles and Tenet - TG07 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:48 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:50 Content Spotlights ROGER: I was saved by my personal brand by Mark Schaefer. https://businessesgrow.com/2020/07/30/personal-brand-3/ PASCAL: July 2020 Stats Round Up by Lizzy Hillier Visualisation & Conte...
The one about the Argos catalogue, Instagram Reels and True Romance - TG06
August 19, 2020 12:00 - 1 hour - 95.6 MBThe one about the Argos catalogue, Instagram Reels and True Romance - TG06 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:10 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:08 Content Spotlights Government rolls out junk food ad ban by Charlotte Rogers Marketing Week. https://www.marketingweek.com/government-junk-food-ad-ban-coronavirus/ Why all B2B brands will become medi...
The one about the Brexit Strapline, Webinar mistakes and Wonder Woman 84 - TG05
August 12, 2020 12:00 - 1 hour - 85.8 MBThe one about the Brexit Strapline, Webinar mistakes and Wonder Woman 84 - TG05 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:18 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:08:05 Content Spotlights Customers’ benevolence won’t keep brands alive – we serve them, not the other way round by Mark Ritson – Marketing Week. https://www.marketingweek.com/customers-benevolence-wont...
The one about the rise and fall of CMOs, audio tweets and Disney+ - TG01
August 03, 2020 12:00 - 53 minutes - 75.6 MBThe one about the rise and fall of CMOs, audio tweets and Disney+ - TG01 00:00 Introduction Here are your hosts, Roger and Pascal. 01:43 In the News 07:00 Content Spotlights Creating commodity content isn’t just ineffective marketing, it’s dangerous. https://www.marketingshowrunners.com/blog/creating-commodity-content-isnt-just-ineffective-for-marketing-its-dangerous/ Written by Molly Donovan Marketers’ strategic responsibilities are eroding away to nothing https://www.marketing...
The one about GDPR being good for business, lockdown shopping and Lord of the Rings Trilogy - TG03
August 03, 2020 12:00 - 1 hour - 84.4 MBThe one about GDPR being good for business, lockdown shopping and Lord of the Rings Trilogy - TG03 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:34 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:08:51 Content Spotlights GDPR: what have we learned so far and where is data protection law going? https://econsultancy.com/gdpr-learned-since-introduction-future-data-protecti...
The one about data versus stories, video editing apps and Bond 25 - TG02
August 03, 2020 12:00 - 48 minutes - 68.5 MBThe one about data versus stories, video editing apps and Bond 25 - TG02 00:00 Introduction Here are your hosts, Roger and Pascal. 01:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 06:52 Content Spotlights With the global events industry looking for digital alternatives to live experiences, the importance of marketing your event—whether virtual, live, or a hybrid of both—has never been more relev...
The one about becoming a pixel being, theme park thinking and Back to the Future - TG04
August 03, 2020 12:00 - 1 hour - 84.2 MBThe one about becoming a pixel being, theme park thinking and Back to the Future - TG04 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:12 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:06:23 Content Spotlights Don’t expect a slogan to make your brand famous - Helen Edwards, Marketing Week https://www.marketingweek.com/helen-edwards-dont-expect-slogan-make-brand-famous/ Make...
The one about launching the Two Geeks and a Marketing Podcast series - TG00
July 28, 2020 08:00 - 13 minutes - 18.7 MBThe one about the rise and fall of CMOs, audio tweets and Disney+ - TG01 00:00 Introduction Here are your hosts, Roger and Pascal. 01:43 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 07:00 Content Spotlights Creating commodity content isn’t just ineffective marketing, it’s dangerous. https://www.marketingshowrunners.com/blog/creating-commodity-content-isnt-just-ineffective-for-marketing-its-dangerous/...