Tourism Upgrade with HollyG
41 episodes - English - Latest episode: about 3 years ago - ★★★★★ - 2 ratingsTourism Marketing Podcast
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Episodes
Eric Pateman from Edible Canada talks food tourism – episode 91
April 16, 2021 05:28 - 23 minutes - 5 MBA presentation from Destination Food 2018, Australia’s first food tourism conference. The post Eric Pateman from Edible Canada talks food tourism – episode 91 appeared first on Holly G.
Eat Local: How a cookbook boosted food tourism – episode 90
February 01, 2021 00:24 - 17 minutes - 15.8 MBA presentation from Destination Food 2018, Australia’s first food tourism conference. When Brenda Fawdon and Chris Sharp were commissioned by local council to produce the Eat Local cookbooks, the Scenic Rim region experienced unforseen media exposure, a surge in tourism and a swell of community pride. Dates have been announced for Destination Food 2021. An […] The post Eat Local: How a cookbook boosted food tourism – episode 90 appeared first on Holly G.
Engage your community through visual content – episode 89
August 28, 2018 06:20 - 30 minutes - 28 MBWelcome to episode 89 of Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host Holly G, and today we’ll be talking about engaging your community through visual content. My guest today is Lucas Luxton, Director of Tourism Partnerships at CrowdRiff. Lucas was in Australia earlier this year as […] The post Engage your community through visual content – episode 89 appeared first on Holly G.
What’s working with digital and social marketing with founder High Tea Society – episode 88
April 02, 2018 23:22 - 29 minutes - 27.1 MBTalking social and digital insights with High Tea Society founder Michelle Milton Show notes to come Find more at highteasociety.com The post What’s working with digital and social marketing with founder High Tea Society – episode 88 appeared first on Holly G.
Thinking beyond Facebook for your tourism social media strategy – episode 87
February 17, 2018 01:03 - 23 minutes - 21.9 MBChanges to the Facebook algorithm and what this may mean for tourism marketers. Welcome to Episode 87 of Tourism Upgrade. The podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG and today I have with me Rachel Beaney a digital and social media specialist – And we’ll be discussing the […] The post Thinking beyond Facebook for your tourism social media strategy – episode 87 appeared first on Holly G.
Bike tourism opportunities for tourism destinations – episode 86
January 27, 2018 05:14 - 24 minutes - 22.7 MBBIKE TOURISM Welcome to Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host Holly G. Today we welcome Russ Roca from Path Less Pedaled. We’ll be chatting about bike tourism. Welcome to the podcast, Russ. Russ Roca: Thank you so much for having me. I’m so excited to […] The post Bike tourism opportunities for tourism destinations – episode 86 appeared first on Holly G.
Photography tips and inspiration with Alfonso Calero – episode 85
November 10, 2017 04:36 - 18 minutes - 17.3 MBPhotography tips for tourism: podcast with photographer Alfonso Calero Tourism Upgrade the Podcast Episode 85 Welcome to Tourism Upgrade. The podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG and today we welcome Sydney photographer Alfonso Calero and we will we chatting about photography inspiration and creativity. http://www.alfonso.com.au https://www.photographytravel.net HollyG: […] The post Photography tips and inspi...
Highlights from The Modern Travel Media Summit 2017 – episode 84
October 03, 2017 23:16 - 22 minutes - 21.4 MBThe Modern Travel Media Summit was held in Sydney on Friday 22 Sept 2017. This podcast episode brings you highlights and key takeaways from The Modern Travel Media Summit. Although below is the podcast transcript, it is designed to be listened to, so pop on your headphones, press play and enjoy! Lauren Bath: Hi. My name […] The post Highlights from The Modern Travel Media Summit 2017 – episode 84 appeared first on Holly G.
Evolving business to a new target audience chatting with Club Med – episode 83
August 17, 2017 11:17 - 37 minutes - 35.2 MBEpisode 83: Evolving your tourism business to a new target audience – talking with Club Med Welcome to Tourism Upgrade. The podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host, Holly G. and today we welcome Madeleine Clow-Suares (Maddie), General Manager for Australia and New Zealand for Club Med, and Marine Blanchetier, […] The post Evolving business to a new target audience chatting with Club Med – episode 83 appeared first on Holly G.
Tourism Upgrade LIVE – China tourism marketing
May 30, 2017 01:06 - 31 minutes - 29.7 MBChina tourism marketing – What works in Chinese social media, PR and trade marketing right now. Click on the player above ⬆️ ▶️ Episode 82 of Tourism Upgrade is LIVE from our Tourism Upgrade LIVE Sydney event held at The Dolphin Hotel in Surry Hills and we talk China tourism marketing. We had around 80 people attend […] The post Tourism Upgrade LIVE – China tourism marketing appeared first on Holly G.
Style guide for your tourism business
May 25, 2017 05:54 - 19 minutes - 17.8 MBWhat is a style guide and why you need one for your tourism business In episode 81 we are chatting with Haydn Boschetti, Design Director at Swish Designs and we talk about brand, branding and why your tourism business should have a style guide. You can connect with Haynd here. What is a style […] The post Style guide for your tourism business appeared first on Holly G.
Tourism accreditation to build trust and stand out
May 10, 2017 22:31 - 19 minutes - 18.2 MBTourism accreditation to build trust, stand out and grow your business In episode 80 we are chatting with Sheridan Ferrier, NSW Program Manager for ATAP which is the Australian Tourism Accreditation Program about how through tourism accreditation, tourism businesses can build trust, stand out and grow bookings to their business. SHOW NOTES HollyG: Welcome […] The post Tourism accreditation to build trust and stand out appeared first on Holly G.
Influencer marketing should be called relationship marketing
May 09, 2017 23:13 - 22 minutes - 21.1 MBInfluencer marketing should be called relationship marketing, here’s why. In episode 79 of Tourism Upgrade I speak with Debbie Mundell, Head of Content at HYLAND, a Sydney based communications agency, about all the dramas that have been going on of late with Instagram – with fake accounts and fake followers – and cut through to […] The post Influencer marketing should be called relationship marketing appeared first on Holly G.
Lets talk governance for tourism – episode 78
February 01, 2017 14:22 - 23 minutes - 21.8 MBGovernance for Tourism Boards and Destinations Welcome to Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host, HollyG, and today we welcome Airbnb expert and host and governance and strategy consultant, Jodie Willmer. We’ll be having a discussion on governance for tourism destinations and specifically talking about some […] The post Lets talk governance for tourism – episode 78 appeared first on Holly G.
Designing a social media strategy for tourism – episode 77
January 25, 2017 11:01 - 34 minutes - 31.9 MBDesigning a social media strategy for tourism Welcome to episode 77 of Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host Holly G and today we will be discussing designing a social media strategy for tourism. I have with me on the other end of the Skype a […] The post Designing a social media strategy for tourism – episode 77 appeared first on Holly G.
Tips for creating awesome media famils – episode 76
January 18, 2017 22:02 - 31 minutes - 29.5 MBCreating awesome media famils Tips for making media famils awesome. Welcome to episode 76 of Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host Holly G., and today we will be discussing tips for creating and running awesome media famils, and I have with me Emma Castle. Emma works for […] The post Tips for creating awesome media famils – episode 76 appeared first on Holly G.
Tips for your 2017 China marketing plan- episode 75
December 29, 2016 22:23 - 27 minutes - 25.5 MB2017 China tourism marketing A huge thanks and welcome back to George Cao, Co-founder and CEO of Dragon Trail Interactive based in Beijing, China. Dragon Trail Interactive is a travel focused digital marketing agency helping clients reach and engage with affluent Chinese consumers online. In this episode, George runs us through where the opportunities are for 2017 China […] The post Tips for your 2017 China marketing plan- episode 75 appeared first on Holly G.
Three helpful tools to manage your social media – episode 74
December 22, 2016 03:54 - 13 minutes - 12.9 MBThree tools to help you grow and manage social media. Welcome to Tourism Upgrade. The podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG and today I’m going to share with you three tools that I use that help manage social media. Also in this episode I am going to […] The post Three helpful tools to manage your social media – episode 74 appeared first on Holly G.
How to create customer personas for your tourism brand – episode 73
December 15, 2016 19:01 - 21 minutes - 20 MBHow to create customer personas for your tourism brand. Welcome to Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host, HollyG, and today we welcome back to the podcast, Bronwyn White from MyTravelResearch.com, and we’ll be chatting about how to create customer personas for your destination. What is […] The post How to create customer personas for your tourism brand – episode 73 appeared first on Holly G.
Plans and ideas for 2017 tourism marketing
December 08, 2016 03:44 - 31 minutes - 29.2 MB2017 Tourism Marketing In this episode we discuss some of the tourism marketing activities and highlights from 2016 and look towards 2017 planning with Isaac Mizrachi Director of Tourism for the destination of Tel Aviv. 2017 Tourism Marketing. Please PLAY above to listen! HollyG: Welcome to episode 72 of Tourism Upgrade, the podcast unpacking marketing […] The post Plans and ideas for 2017 tourism marketing appeared first on Holly G.
Airbnb Opportunities for Tourism Destinations
December 03, 2016 11:30 - 25 minutes - 24.2 MBAirbnb Opportunities for Tourism Destinations In this episode, episode 71, I enjoy a fantastic chat with Airbnb host and expert Jodie Willmer about opportunities and lessons for tourism destinations regarding Airbnb’s latest move into Trips. Jodie has a tonne of experience in strategy and governance for destinations and not for profits so is the perfect […] The post Airbnb Opportunities for Tourism Destinations appeared first on Holly G.
Toilets and Tourism – Episode 70
November 22, 2016 22:37 - 11 minutes - 16.9 MBToilets and Tourism – Episode 70 Welcome to Tourism Upgrade. The podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG and today we welcome Bronwyn White from MyTravelResearch.com and we will we chatting about Toilets and Tourism. WARNING: this post contains lots of puns! But wee’d love to hear your’s. […] The post Toilets and Tourism – Episode 70 appeared first on Holly G.
Conducting a social media audit for your tourism business – Episode 69
November 02, 2016 20:40 - 25 minutes - 23.6 MBConducting a social media audit Welcome to Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG, and today we welcome Amanda Kendle, who is a podcaster at the Thoughtful Travel Podcast, blogger at Not a Ballerina, as well as being a social media consultant. Today, we will […] The post Conducting a social media audit for your tourism business – Episode 69 appeared first on Holly G.
Food Tourism to attract visitors to your destination – episode 68
October 27, 2016 09:22 - 30 minutes - 28 MBWhat is Food Tourism? Culinary tourism or food tourism represents when visitors have a food experience while they’re travelling. It’s about building the destination brand based on its food experiences and offering food based experiences for people to enjoy while in the destination. This could be signature restaurants, winery tours, cheese trails, craft beer experiences, apple […] The post Food Tourism to attract visitors to your destination – episode 68 appeared first on Holly G.
Consumer First Marketing Strategy
October 19, 2016 14:23 - 26 minutes - 24.7 MBWhat is Consumer-First Marketing? Consumer first marketing is the heart and soul, and should be at the heart of every great marketing strategy. It’s about understanding who your consumer is, who is it that you are entering into a relationship with, and understanding who that person is, what motivates them and every touch point, every piece […] The post Consumer First Marketing Strategy appeared first on Holly G.
Using Pinterest to Drive Traffic to Your Tourism Website
October 06, 2016 05:43 - 22 minutes - 52.9 MBPinterest to Drive Traffic to Your Tourism Website We welcome Louise Cottrell from Travel Pinners to chat with us in episode 66 of Tourism Upgrade and we will we discuss how to use Pinterest to drive traffic to your tourism website. Please see the show notes below. There is more detail in the audio recording and we urge […] The post Using Pinterest to Drive Traffic to Your Tourism Website appeared first on Holly G.
Instameets, are they really worth it for tourism destinations?
September 29, 2016 05:26 - 25 minutes - 58.7 MBInstameets for Tourism We welcome Digital Marketer Jared Mendham to chat with us in episode 65 of Tourism Upgrade and we will we chatting about Instameets, are they really worth it for tourism destinations? Please see the show notes below. There is more detail in the audio recording and we urge you to press […] The post Instameets, are they really worth it for tourism destinations? appeared first on Holly G.
If you only had a $1000 marketing budget, what would you spend it on? Part 1 (Episode #64)
September 22, 2016 03:06 - 9 minutes - 9.2 MBIf you only had a $1000 marketing budget, what would you spend it on? Part 1. I ask all my guests this question, if you only had a $1000 marketing budget, what would you spend it on and in this episode, six of our awesome tourism marketers share their thoughts. Welcome to Tourism Upgrade the […] The post If you only had a $1000 marketing budget, what would you spend it on? Part 1 (Episode #64) appeared first on Holly G.
How Tourism Destinations Can Become Visual Influencers Ep. #63
September 15, 2016 10:29 - 24 minutes - 28.4 MBHow Tourism Destinations Can Become Visual Influencers. We welcome Amrita Chandra, Head of Marketing at CrowdRiff and chat about how tourism destination can become visual influences. HollyG: To get into our topic today I guess it’s probably good place to start, for destinations for tourism destinations what role does or should social media content play? […] The post How Tourism Destinations Can Become Visual Influencers Ep. #63 appeared first on Holly G.
How Google ranks your website: and what you can do to improve your rankings in search
September 09, 2016 04:10 - 36 minutes - 33.5 MBHow Google ranks your website: and what you can do to improve your rankings in search tips from The Wired Agency. Welcome to Tourism Upgrade. The podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG and today we welcome Angela Hampton from The Wired Agency and thrilled that we will […] The post How Google ranks your website: and what you can do to improve your rankings in search appeared first on Holly G.
Storytelling. How to tell your great tourism business story with Andrew Griffiths
August 31, 2016 21:37 - 29 minutes - 34.2 MBStorytelling. How to tell your great tourism business story. Welcome to Tourism Upgrade the podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host Holly G and today we welcome author and presenter Andrew Griffiths and we will be chatting about storytelling. Welcome to Tourism Upgrade the Podcast Andrew. HollyG: Although you […] The post Storytelling. How to tell your great tourism business story with Andrew Griffiths appeared first on Holly G.
Getting cut through with your travel & tourism press release
August 25, 2016 12:38 - 26 minutes - 37.2 MBGetting cut through with your press release with Angela Thompson from Travmedia Welcome to Tourism Upgrade the podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host Holly G and today we welcome Angela Thompson, Regional Director for Australia of TravMedia and Food4Media. Today on the Podcast we will be talking about getting […] The post Getting cut through with your travel & tourism press release appeared first on Holly G.
Bloggers, Influencers & Travel Brands at Tourism Upgrade – LIVE
August 15, 2016 23:22 - 29 minutes - 27.4 MBWorking with Bloggers, Influencers and Travel Brands, insights from Tourism Upgrade – LIVE event. Welcome to Tourism Upgrade the podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host Holly G and this episode was recorded at a Tourism Upgrade LIVE event in Sydney. I chat with panelists Sophie Baker from Wanderlust Union […] The post Bloggers, Influencers & Travel Brands at Tourism Upgrade – LIVE appeared first on Holly G.
How small tourism destinations can use social media for success with Kate Duffy
August 12, 2016 05:29 - 21 minutes - 29.4 MBHow small tourism destinations can use social media for success with Kate Duffy Welcome to Tourism Upgrade the podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host Holly G and today we welcome Kate Duffy, Marketing Manager Consumer Engagement for Tourism & Events Queensland. Today on the Podcast we will we […] The post How small tourism destinations can use social media for success with Kate Duffy appeared first on Holly G.
Tourism, Millennials and Pokémon Go with Suzanne Nguyen
August 03, 2016 14:14 - 17 minutes - 24.5 MBTourism, Millennials and Pokémon Go with Suzanne Nguyen Welcome to Tourism Upgrade the podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host Holly G and we welcome digital consultant Suzanne Nguyen as our guest. On the podcast today we’ll be chatting Millennials, Snapchat and a bit of Pokemon Go. Holly G: Welcome […] The post Tourism, Millennials and Pokémon Go with Suzanne Nguyen appeared first on Holly G.
How Thailand Markets Itself Globally
July 29, 2016 05:27 - 19 minutes - 27.8 MBHow Thailand Markets Itself Globally chatting with the Minister for Tourism, Thailand. Welcome to tourism upgrade the podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host Holly G and today we welcome Thailand’s Minister for Tourism Mrs Kobkarn Wattanavrangkul. Today on the podcast we’ll be chatting about how Thailand markets itself […] The post How Thailand Markets Itself Globally appeared first on Holly G.
China Ready – a case study
July 23, 2016 01:16 - 22 minutes - 21.2 MBChina Ready for Tourism, what does it really mean? with Deanna Varga from Australian National Maritime Museum Welcome to Tourism Upgrade the podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG and today we welcome Deanna Varga, Assistant Director of Commercial and Visitor Services at the Australian National Maritime Museum. Today […] The post China Ready – a case study appeared first on Holly G.
Changing Face of Family Travel
July 14, 2016 03:33 - 23 minutes - 32.1 MBThe Changing Face of Family Travel with Janeece Keller from Bound Round Welcome to tourism upgrade the podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host Holly G. and today we welcome Janeece Keller, founder and CEO of Bound Round, a family travel platform. Today on the podcast with Janeece, we’ll […] The post Changing Face of Family Travel appeared first on Holly G.
What help does your tourism business REALLY need
July 07, 2016 08:34 - 20 minutes - 19 MBWhat help does your tourism business REALLY need! Welcome to Tourism Upgrade. The podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG and today we welcome Giovanna Lever, experienced marketer and Founder of a new business called Smart Sparrow. This podcast topic was originally going to be on how do […] The post What help does your tourism business REALLY need appeared first on Holly G.
What makes for great video content!
July 07, 2016 08:28 - 17 minutes - 24.8 MBWhat makes for great video content and why is video important for tourism Welcome to Tourism Upgrade. The podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG and today we welcome Blake Phillips, Head of Creative Video at Seven West Media. today on the podcast we will be discussing what makes […] The post What makes for great video content! appeared first on Holly G.
Why, How and Who is Using Social Media in Australia
July 07, 2016 08:12 - 19 minutes - 27.4 MBWhy, How and Who is Using Social Media Australia Welcome to Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host Holly G, and today we welcome Alice Mentiplay. Alice is a General Manager of Yellow Pages Digital at Sensis and in this episode we look at brand new […] The post Why, How and Who is Using Social Media in Australia appeared first on Holly G.