We live in an era where there is so much competition for people’s attention. No matter the message or medium, communication must be strategic and effective. Today host John Laurito shares the elements of communicating with impact. Being a great communicator is required of a leader. When you cannot communicate clearly, your message can be misunderstood and jeopardize the whole organization.


Show notes:
[0:58] A story from a vacation
[4:41] Anything about riddles
[6:00] Captain Sully
[9:27] Shorten the message
[10:29] What is the desired action?
[11:07] Clarity
[11:46] Urgency and importance
[13:17] Outro

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