116 Redefining Microdosing Edibles with Lauren Gockley of Coda Signature

“You’ve probably been consuming alcohol since you were a young person and you know a lot more about how your body reacts to it than how your body's going to react to cannabis. So having that platform for new consumers to be able to be introduced to our products and then move their way up the scale so that we're kind of holding their hand a little bit and saying, ‘It's totally cool. You want to try one milligram and see where you're going?’ We encourage that in a lot of ways.” - Lauren Gockley

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Lauren Gockley of Coda Signature. A classically trained chocolatier, she reflects on her transition to the cannabis space and what’s it like to build a brand in Colorado. She also discusses the innovation that goes into their products and how microdosing is changing and improving the cannabis experience.

[00:00 - 15:21] Elevating Cannabis Edibles

[15:22- 24:07] Opportunities in Emerging Markets and the Challenges in the California Landscape

[24:05 - 33:03] Innovation and Preparing for Legalization

[33:04 - 46:16] The Importance of Microdosing

[46:17 - 1:02:23] Curating Experiences through Minor Cannabinoids

[1:02:22 - 1:17:08] Getting the Product to both Buyers and Budtenders

[1:07:09 - 1:13:08] What’s Next for Coda Signature

Lauren co-founded Coda Signature in 2015 and currently serves as its Chief Innovation Officer.  She is responsible for driving product development and refinement, establishing best manufacturing practices, managing supply chain dynamics, and maintaining strict quality standards across all product lines. She taps into her rich background in Michelin-starred restaurants and European patissiere to craft infused confections renowned for their artistry, consistency of experience, and unparalleled fine ingredients. She is also named one of Dessert Professional's Top 10 Chocolatiers in North America.

Connect with Lauren!

Follow her on LinkedIn and go to CodaSignature.com.

Watch this episode on YouTube:

https://www.youtube.com/watch?v=5yyxKtmXFjw

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

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