114 Colorado's Original Craft Cannabis Company with Jon Spadafora of Veritas Fine Cannabis

“Find what makes you tick. Find what's authentic to you. Focus in that world and be impactful in that world because it’s a big enough world as it is that you don't need to do everything.” - Jon Spadafora

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Jon Spadafora of Veritas Fine Cannabis, the first recreational wholesaler in Colorado. He shares how they have differentiated themselves from the competition by offering variety and curating unique experiences for consumers. He also gets real about the challenges cannabis businesses face on social media and how they’re creatively finding ways to reach their target audience.

[00:00 - 10:12] Top Stories in Our Industry

[10:13 - 20:41] Leading Cannabis Cultivation in Colorado

[20:42 - 29:47] On Diversifying the Menu and Creating Desire 

[29:48 - 35:51] Harnessing Data to Understand the Consumer

[35:52 - 52:09] How to Navigate the Social Media Minefield

[52:10 - 1:10:52] Authentic Connections through Collaboration and Experiential Events 

[1:10:53 - 1:17:16] Cannabis in the Workplace: Trust and Empowerment 

 
Jon Spadafora is a cannabis industry veteran with an extensive history in brand initiation, brand operations, and marketing strategy. His knowledge of best practices for experiential marketing strategy and curating innovative consumer events has helped establish Veritas as one of Colorado’s most recognizable and sought-after cannabis brands. As President, Jon is responsible for day-to-day operations, business profitability, investor relations, and ensuring that the brand adheres to its core values as it continues to expand operations. 

 
Connect with Jon!

Visit VeritasCannabis.com.

Top Stories in Our industry:

Watch this episode on YouTube:

https://www.youtube.com/watch?v=7q4y15I50KQ 

 Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click