112 Marketing a Passion-Driven Brand Growing Small-Batch, Flavor First Flower with Katherine Wolf of Malek’s

“Everyone is really dedicated to the cannabis industry as a whole and wants to advance legalization, education, and access to cannabis, and really believes in what we're doing as a brand to bring something that's really high quality, that's more premium, that's flavor first.” - Katherine Wolf

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Katherine Wolf of Malek's Premium Cannabis to discuss how to build a strong brand that stands out from the competition, how to keep up with industry trends, and more. She believes that collaborations can help the brand connect with different businesses and consumers, and she emphasizes the importance of education as a way to promote the unique story behind the product.

 
[00:00 - 07:24] What’s Trending + Q & A

[07:25 - 16:00] Putting a High-Quality Product in Front of the Consumers

[16:01 - 21:03] The Path to Being a Cannabis Brand Marketer

[21:04 - 28:13] Education and Fostering Relationships with Dispensaries

[28:14 - 33:53] Inspirations for Compelling Cannabis Content

[33:54 - 45:06] Malek’s Team, Brand Story, and the Idea Behind the Iconic Pink

[48:09 - 1:04:49] Collaborations and Connecting with Consumers

Katherine Wolf is a published cannabis writer, branding specialist, and the Chief Marketing & Operations Officer of Malek's Premium Cannabis. Malek's is a passion-driven brand growing small-batch, flavor-first flowers in Denver, Colorado. With a background in Marketing & Economics and over five years of experience working with brands in tech, manufacturing, and hospitality, she shifted to the cannabis industry in 2020. Today, she is passionate about advocating for women in cannabis leadership and safe access to cannabis education and products for all.

Connect with Katherine!

Find her on LinkedIn and visit Malek’s Premium Cannabis.

Resources:

https://coloradosun.com/2022/08/10/colorados-cannabis-industry-sustained-decline-2022/

https://mjbizdaily.com/how-cannabis-testing-labs-help-put-undue-focus-on-thc-potency/

panelpicker.sxsw.com

https://www.youtube.com/watch?v=QF77HTYPs_Y&t 

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

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