109 High Quality Cannabinoid Ingredients with Nicole Brown of Open Book Extracts

“Nature is our muse. Those ratios that are found naturally in the plant, well, let's recreate that so that you can consistently have that same experience every time you have a product. so that you're not buying a product one month and then three months later, and you're like, was that the same product? And that's happening because of that lack of consistency which now we're able to solve and  I think what's going to help lay the foundation for this industry to reach its potential.” - Nicole Brown

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Open Book Extract’s Chief Innovation Officer, Nicole Brown to talk about the science of cannabis and cannabinoids. She discusses the extensive research and testing that goes behind the scenes in order to develop and bring to market better cannabis products that are going to improve people’s quality of life.

[00:00 - 03:48] Life Update: Working Through Change and Chaos

[03:49 - 20:23] Crafting Cannabis Products and Navigating Legalization in North Carolina

[20:24 - 30:55] The Chemistry of Cannabinoids

[30:56 - 44:19] Formulation Development and Delivering Consistent and Effective Outcomes

[44:18 - 58:22] How Technology is Transforming the Cannabis Industry 

[58:23 - 1:07:21] The Future Landscape: Brands and New Categories Emerging

Nicole Brown serves as Chief Innovation Officer for North Carolina-based Open Book Extracts, a foremost ingredient manufacturer, product development house, and supplier focused on cannabinoid-enabled health and wellness. She channels data-driven consumer insights into a long-term course of action, delivering immediately usable product innovation, and also drives awareness and thought leadership by overseeing strategic marketing efforts, including PR, event marketing, advertising, and partnerships. Nicole is committed to a spirit of sustainability and social impact and has built and led best-in-class teams to foster an open culture to learn from one another.

Connect with Nicole!

Head over to the Open Book Extracts website.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“The whole reason to go after THCV was quite obvious. The journey to actually figure out how to do it was intensive. It required a team of scientists that I am humbled by every day with how they're able to take on these challenges and be like, okay, we're going to figure out all the laws of science and chemistry and what is going to take to be able to bring to market what we think is a very important cannabinoid.” - Nicole Brown

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