094 The "P" in Consumer Packaged Goods with Elizabeth Corbett of AE Global Packaging

“What's the most sustainable thing I can do [about packaging]? And I always like to say there is no one thing. There are many, many little things that you can do along the way.” -  Elizabeth Corbett

In this episode, Shayda Torabi welcomes Elizabeth Corbett of AE Global Packaging as she shares her observations about packaging and the framework for sustainability. She uncovers the truth about both the opportunities and barriers to CPG and how the players in the cannabis industry can navigate for better brand positioning.

[00:01 – 05:47] Shayda on Brand Redesign versus Brand Refresh

[05:48– 13:18] Primary and Secondary Packaging in Light of Diversity and Regulations

[13:19 – 24:33] The Power of Customization and the Path to Sustainability

[29:33 – 44:38] Child-Resistant Cannabis Packaging for and the Framework to CPG

[44:39 – 49:09] The Impact of Packaging and the Opportunities for Production

[59:54 – 01:01:23] Food for Thought: What and when do you think of your packaging?

Elizabeth Corbett, VP of Sales for AE Global,  is on a mission to build sustainable packaging & supply chain programs for Cannabis and CBD companies that honor their brand identity, drive revenue growth, protect the product, and do so cost-effectively.  “CannaBeth”, as she is fondly known, entered the Cannabis industry more than eight years ago after spending the first part of her career developing packaging solutions for significant players in the retail and health & beauty markets such as Starbucks, Tiffany, and Estee Lauder.  Based in Seattle and Miami, Beth is passionate about finding environmentally responsible and sustainable solutions no matter what the form or substrate.

Connect with Elizabeth

Visit https://www.aegpkg.com/

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“It is very rare that I have a conversation with a customer talking about brand new packaging or looking at their existing packaging and they don't mention, like, ‘What can I be doing from a sustainable perspective?’ ” -  Elizabeth Corbett

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