069 Using Written Word to Educate and Inform The Canna Curious with Author Lauren Wilson

“[Customers] have said CBD didn't work. For me, that's a lost customer, that's money down the toilet. That's a lost opportunity because either they didn't know how to best use your products, or they didn't know how to tailor their experience with the plant.” - Lauren Wilson

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Lauren Wilson, bestselling author and freelance writer, to discuss the process of obtaining reliable information, the power of customer education, and the importance of fact-checking to enhance cannabis experience.

[00:01 – 10:16] Lauren talks about Becoming a Cannabis Nerd

[10:17 – 20:24] Utilizing Varying Media to Publish Content

[20:25 – 30:50] Ensuring the Reliability and Validity of Information

[30:51 – 39:48] Lauren discusses facts about THCO

[39:49 – 58:20] The Power of Consumer Education on Cannabis

[58:21 – 01:00:16] Food for Thought: Who do you turn to for a gut check?

Lauren Wilson is a bestselling author and freelance writer. With three CBD books under her belt, Lauren is passionate about shifting the social landscape and moving the industry forward through consumer education. As a well-rounded nerd she likes to lead with science, but believes cannabis can be a tool in a more holistic toolkit for health and wellness. Her latest books, done in partnership with MERRY JANE, are part of The CBD Solution series and can be found wherever books are sold.

Connect with Lauren 

Visit www.laurenmwilson.com and follow her on Facebook, Instagram, Twitter, and LinkedIn @laurendoesthis

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“It's not just cannabis, it's information in general, it's become so much harder for folks to parse out what's real and what's not.” - Lauren Wilson

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

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