062 The Power of Publishing and Navigating The Media and Press with Kathee Brewer of mg Magazine

“Everybody has sort of a different perspective on what's going on in the industry and where the industry's going from here. So we want to get as many different voices in the magazine and on the website as we can.” - Kathee Brewer 

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Kathee Brewer, award-winning journalist, and author, to discuss how large of a role media plays in cannabis going mainstream, what it’s like to be a publisher in the cannabis space, and being able to personally navigate all kinds of press.   

[00:01 – 11:23] How Kathee Brewer Started in Cannabis 

[11:24 – 17:52] Background on mg Retailer and the Diverse Channels They Cover 

[17:53 – 28:24] How A Story Goes From an Email Pitch to Published  

[28:25 – 35:52] The Differences Between Digital and Print Media 

[35:53 – 47:06] Is All Press Really Good Press? Navigating Negative Media Attention and the Differences Between Criticism and Conversation 

[47:07 – 57:58] Where Is The Cannabis Industry Headed? 

[57:59 – 1:01:26] Food For Thought: What Is Your Unique Perspective?  

Kathee Brewer is the editorial director for Incunabulum Inc., a business-to-business media company serving cannabis professionals with award-winning publications including mg Magazine and CBD Today. An Air Force veteran and award-winning editor, columnist, and author, she shares her home in Austin, Texas, with two tiny but fearsome rescue dogs.

Connect with Kathee 

Visit https://mgretailer.com/ and follow mg Retailer on Facebook, Instagram, Twitter, and LinkedIn @mgretailer

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quotes:

“One of the directions we see cannabis going is becoming a mainstream consumer packaged goods company just like cereal or any other category that you can think of. Cannabis is heading in that direction. And it probably won't be that long before it's completely accepted by society as that kind of thing.”  - Kathee Brewer

“It would be a very dull world if everybody agreed about everything.” - Kathee Brewer

“Cannabis is obviously a threat to be reckoned with. But when you look at the landscape for navigating the industry; trade publications, media publications, resources, technology, it's all still very new.” - Shayda Torabi

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