In this episode of To Be Blunt, Shayda Torabi and Anita Sommers, aka the CBD Genie, get a little nerdy and get into the science of how cannabis functions with our bodies, and reacts to our biochemistries. Our convo crucial for anybody who is selling a cannabis product and communicating the value of cannabis to a consumer.

[00:01 – 05:49] Anita Introduces Herself and Her Journey Into Cannabis

[05:50 – 18:03] How Does Cannabis Work?

[18:04 – 28:58] The Industry & Science; How It’s Evolving and Qualifying New Research

[28:59 – 35:00] Let’s Talk About Terpenes!

[35:01 – 50:29] Journaling and Giving Cannabis Products a Fair Shot for You

[50:30 – 56:27] The Diversity That the Cannabis Space Brings

Anita Sommers is the CEO of CBD Genie. As a Cannabis Science Communicator, this duty title has brought Anita Sommers M(ASCP) a new sense of awareness, mission, and the name "CBD Genie." Her career, education, and unfortunate medical history have set the stage to educate the Endocannabinoid System and therapeutic compounds found in nature in a fun, memorable, comprehensive way. The liaison between Mother Earth and the science behind her elements, compounds, and microbiome. Her love and passion for both Cannabis and science have finally come together in the state of Texas, and she is honored to be a part of history and educating the facts.

Anita has 14 years of  Medical Professional experience, diagnosing infectious diseases and is a Certified Essential Oil Coach. She has a B.S. Cell and Molecular Biology with a minor in Chemistry and has spent 8 and a half years as an active duty Air Force veteran.  

“My passion at your service!” - CBD Genie

Connect with Anita on Instagram (@cbd.genie) and visit https://thecbdgenie.com/

 

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

 

Key Quotes:

“There are just so many variables when you're doing this for yourself. The best thing I can advise is to keep a journal and learn from what you're taking in and how much of it you took. But that requires that the provider has the information. So it's all about being an educated consumer, really paying attention to your body, and always understanding that that variability is always going to be there, but you can work with it and kind of roll with the punches.” - Anita Sommers

“You can never say, ‘Always’ in biology. That's why I have continuing education credits that I have to complete every three years to maintain the ability to diagnose infectious diseases in the microbiology department because everything is constantly evolving.” - Anita Sommers

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

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