041 A Lesson In Branding, Networking, Persuasion, and Pot with Jon Cappetta of High Times

Jon Cappetta is the VP of Content at High Times. He is responsible for developing and executing holistic content plans across their increasing brand portfolio. In this episode, Jon gives us a masterclass on branding, networking, persuasion, and pot.

[00:01 – 12:36] Jon shares his story

[12:37 – 21:06] What is High Times? / The Importance of Branding

[21:07 – 35:45] Live for Live Music / Other Brands That Are Making A Difference

[35:46 – 44:50] Injustices in the Cannabis Industry / Where the Industry Is Headed

[44:51 – 53:44] Marketing, Technology, and E-Commerce

[53:45– 57:36] The Cannabis Culture

[57:37 – 1:02:40] Final Thoughts and Call to Action

Jon Cappetta is a guy and he’s done some pretty cool stuff in his 30 years on the rock. He’s also been high for most of it. He’s currently the VP of Content across High Times properties. A lifelong creative, Jon has been finding ways to work in the music and greater entertainment industries since he was a tween. Starting out leading street teams and building ‘record labels’ to release his friends' music, he grew to produce and lead experiential activations on a national scale, including creating a ‘Best Practice’ utilized nationally & annually by the energy-kingpin Red Bull. Having spent over a decade building events, with over 500 produced before leaving NYC in 2014, Jon has honed his logistical and marketing expertise, and his ear for talent. Finding his niche in development strategy, Jon’s expertise spans across content, event and experiential marketing, with extensive experience in the nightlife, entertainment, & beverage industries. JC has produced branded content for major products, provided data analysis for front-page, pulitzer-prize-winning news, and developed several new business areas for the enterprises he has worked for. His work has appeared in text, video, and through experiences, worldwide.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

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