Time for Marketing
51 episodes - English - Latest episode: 5 months ago - ★★★★★ - 2 ratingsThe Time4Marketing podcast finds the best talks on all marketing conferences that you did not attend and talks to the speakers. They tell us, what they told at the conference, we ask them questions to go further, you get all the answers.
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Episodes
#50 - Elaine Walsh McGrath - I’m not Sarah Connor, BUT focusing on human nature not bots = Content that Converts
February 18, 2024 20:07 - 15 minutes - 14.5 MBThe guest to this episode is Elaine Walsh McGrath, you can find her on Linkedin and she has a gift for you - A Linkedin to leads checklist you can find here. Based in Ireland, Elaine is marketing maven who helps her clients gain more leads on platforms like LinkedIn. With a career that includes working with agencies and large clientele, she has witnessed and navigated the ever-evolving communication landscape on professional platforms. Here is the presentation: Here is the video from the...
#49 - Helene Jelenc - Showing SEO Value Through Meaningful Reporting
October 10, 2023 06:48 - 20 minutes - 14.4 MBHelene spoke at Brighton SEO with her presentation Showing SEO Value Through Meaningful Reporting. You can find her on Linkedin and X, she works at Wallflower studios and blogs at Wandering Helene. Check out her presentation.
#48 - Chris Simmance - Critical thinking in marketing agencies
June 11, 2023 17:33 - 19 minutes - 17.4 MBChris is the founder of the OMG center, a place where Marketing agency leaders can gather and exchange information for free. You can join too at https://omgcenter.org/digital-agency-community/ You can find Chris on Twitter and Linkedin.
#47 - Jason Barnard - Knowledge panels for Brands
August 13, 2022 23:04 - 19 minutes - 16.9 MBJason is also known as the Brand SERP guy, the one that helps individuals and companies work on their Brands in Search Results. He is the CEO at Kalicube, a great tool that helps you manage your SERPS. We talked about how you as a company with a known brand, or you as an individual, that is a brand, need to work on how you are represented in the Google Knowledge Graph.
#46 - Barry Adams - Key Technical SEO trends for 2022 and beyond
July 25, 2022 18:18 - 25 minutes - 24.9 MBBarry is one of the most known SEOs out there and listening to his presentations is always a good idea, if you want to do SEO the right way. You can find him on Twitter or visit his company Polemic Digital. And if you are interested in SEO for news companies check out his News & Editorial SEO summit. You can check out his whole presentation here.
#45 - Lazarina Stoy - Implement Machine Learning in your internal linking Audit
June 11, 2022 19:24 - 20 minutes - 17 MBThis is one of those podcasts, where I touch on a subject I have no idea about, and learn so much. This is why I do this podcast. If you wanna talk to Lazarina, you can find here on Linkedin or Twitter, or just at her company. Here is her presentation from the Brighton SEO 2022 conference If you would like to read her great guide on internal linking, click here And if you would like to start with machine learning, here is Lazarina's Beginner's guide to Machine Learning.
#44 - Christopher Gutknecht - Build your own SEO and SEM tools with BigQuery
May 27, 2022 03:59 - 21 minutes - 20.2 MBChristopher is the Team Lead of Analytics and Performance at https://www.bergzeit.de/. You can find him on Linkedin. Here are the things that we talked about https://www.getdbt.com/ https://smxadvanced.eu/ https://coalesce.getdbt.com/ And if you would like to check out his whole presentation, you can find it here Building Data Products with BigQuery for PPC and SEO (SMX 2022) from Bergzeit Gmbh
#43 - Jono Alderson - We can do better than this - a strategic view on website quality
May 12, 2022 18:53 - 20 minutes - 14.3 MBYono is the man at Yoast, one of the biggest WordPress plugins, that help you make your website a bit better in SEO. I know I use Yoast for all my WordPress websites. You can find Yono on Linkedin or on his website. You can subscribe to this podcast and rate it in your podcast app. Here is the presentation that Jono used on stage.
#42 - Despina Fronimaki - Content Creation - Beyond the Checklist
April 11, 2022 08:04 - 19 minutes - 16.6 MBDespina (Linkedin) is the Senior Online Marketing Manager at The Boutique Agency and has a lot of experience in creating SEO that goes to the top of Search Engine Results. Here is her presentation from SMX Munich and the Giveaway that we talked about link.
Announcing: SEO roast
February 28, 2022 07:24 - 1 minute - 1.35 MBJoin me on the YouTube live https://www.youtube.com/channel/UCkets7b1zOmTYI2qa6rLGlw or if you would like to get a free SEO Audit of your website, submit your website at https://seos.si/en/seo-roast
#41 - Vix Reitano - Vix Reitano - Proven methods for targeting, attracting & capturing new leads
February 25, 2022 21:57 - 20 minutes - 14.8 MBVix is the founder of Agency 6B and knows how to talk leads. Her talk at the 2021 Keap conference got me inspired to talk about leads more and more.
#40 - Lisa S. Jones - Video in Email
February 11, 2022 00:07 - 16 minutes - 13 MBAnother great presentation from MailCon in Las Vegas, I feel that every year when MailCon comes around, we get a great set of new guests to the podcast. Lisa is the founder and CEO of EyeMail, you can find her on Linkedin and Twitter. Don't forget to subscribe to this podcast and rate the episode on your podcast app.
#39 - Lucy Dodds - How to Create a Comprehensive Guide Hub That Your Audience Cares About
June 13, 2021 18:33 - 20 minutes - 15.7 MBLucy is a content marketer and SEO and works at the great UK agency https://www.evolvedsearch.co.uk/. Lucy talked at Brighton SEO, the Best SEO and marketing conference around. (seriously guys, I can't make his more obvious, you need to invite me as a speaker to Brighton :D) Content hubs are something that a lot of companies try to do, but also something that is somehow easy to fail at. Lucy has experience in building them and tells that in detail on how you can do it too. Done correctly...
#38 Lars Maat - How Messengerbots will make you more money
May 30, 2021 22:47 - 17 minutes - 14.5 MBThis time with Lars, the CEO of the advertising agency Maatwerk Online about how you should be using Chat or Messenger Bots to get more traffic and more sales on your website, or even more leads if this is what you aim for. You can find Lars on Twitter. Don't forget to subscribe and rate this podcast on your favorite podcast app. Here is the transcript of the podcast: My name is Peter, and this is podcast episode number 38. If you can, go and comment, go and rate this podcast on the podca...
#37 Lea Scudamore - Digital Accessibility and Compliance Essential for users, good 4 SEO
May 17, 2021 06:42 - 18 minutes - 16.1 MBAnother presentation from the Brighton SEO conference on a topic that is really new, but important for every website owner. Website accessibility is a hot topic because lawmakers all around the world are writing laws that require you to make your website accessible to people with different disabilities. Luckily, a lot of the things that you have to do will have a positive impact on your SEO. Lea is an SEO expert and understands the link between those two. You can find her on Linkedin, Twitt...
#36 - Max Woelfle - The Truth is in the Logs
May 04, 2021 07:38 - 20 minutes - 14.1 MBThis episode talks about how you analyze your website logs, which tools to use, and what to look at. Max is an expert in them and tells you how he uses logs to better understand how to get your webpage crawled and indexed. Max is the Marketing Lead at https://www.comparis.ch/ a website that helps people in Switzerland manage their money better and brings excellent practical examples from his work to the podcast.
#35 - Deasy Natalia Mulaniari - Prove your SEO ROI
April 20, 2021 08:59 - 18 minutes - 10.7 MBDeasy Natalia Mulaniari spoke at the SEO CON 2021 on the topic on how to prove ROI for an SEO campaign from an SEO agency point of view. Natalia (her LinkedIn) is the General Manager at BLUWave.ID, an SEO agency in Jakarta and has extensive experience in SEO. Here is her presentation: Deasy Natalia Mulaniari - SEOCON 2021 Proving ROI at SEO from Peter Mesarec
#34 - Michał Suski - Data driven content strategy for any business that Google will love
March 15, 2021 07:56 - 19 minutes - 18.2 MBWe are back and with a bang. Conferences are back, even if they are online only. I've chosen Michal to talk to because the topic is extremely important in SEO and SEO is extremely important for your business. Michal will speak at the SEOCON 2021 that will take place in March 2021. Listen to the 4 key points that he prepared and check out his presentation at the conference! Michał is the co-founder of https://surferseo.com/, you can find him on LinkedIn. Here is the transcript of the podca...
#33 - Peter Mesarec - We are on a break
April 04, 2020 08:01 - 3 minutes - 4.62 MBHey, this time we don't have a conference marketing speaker, because all the conferences are canceled because of the New Corona Virus. I'm taking a break from the podcast, probably till the fall when the conferences pick up again. You can listen to all the previous 32 episodes that are in the archive for free. Here are my favorites: #29 Rebecca Hugo - 6 Findings from Testing the World’s Leading Checkout Flows #10 - JP Sherman - Delivering better on-site search results #9 - Prabhat Shah - ...
#32 - Jente De Ridder - A Vision for Sustainable Analytics Implementations
March 02, 2020 12:01 - 20 minutes - 18.7 MBSuperweek is a Hungarian conference hosted on the top of a hill, you can't run away, you can't hide. But Jente sais, he liked that, because everyone has to talk to everyone. To each his own :D Jente is on Linkedin here and if you would like to talk shop, chat him up on the business website. Here are the links to the things we talked about on the podcast: Generic Digital Data Layer framework opensource code: https://bitbucket.org/xploregroup/xploregroup-webanalytics-demo/src/master/ Measur...
#31 - Mark Colgan - Building a lean, mean, lead generating machine with outbound prospecting
January 20, 2020 07:33 - 19 minutes - 16.5 MBMark (here on LinkedIn) talked at the DMSS 2019 and he is a professional outreacher. His presentation was called Building a lean, mean, lead generating machine with outbound prospecting. And he knows how to help others do it. He is the CRO at TaskDrive. We have his whole presentation here: Building a lean, mean, lead generating machine with outbound prospecting from Mark Colgan Here is the transcript of the talk we had: Mark Colgan: HubSpot is the biggest advocate of inbound marketing...
#30 - Alexandra Tachalova - Smart Link Building how to stop following best practices and start getting links
January 05, 2020 19:52 - 21 minutes - 20.8 MBAlexandra Tachalova (Linkedin or Twitter) is the organizer of the Digital Olympus conference and she does one thing in life. Generates backlinks. So if you want more backlinks, you should listen to what she has to say. This is her presentation from the DMSS 2019 in Bali, check out her presentation below. Smart link building how to stop following best practices and start getting links from Alexandra Tachalova Podcast transcript Alexandra Tachalova: So when I was the very first time doin...
#29 Rebecca Hugo - 6 Findings from Testing the World's Leading Checkout Flows
December 16, 2019 09:49 - 22 minutes - 23.1 MBI've met Rebecca (Linkedin) at the smind conference in Ljubljana Slovenia and I really enjoyed her presentation. She and the company she works for, look at e-commerce websites and learn from what works and what does not work (if nothing else, go and check out the FREE blog). The presentation has a couple of great ideas on how to minimize checkout abandonment. Here is the link for the mobile cheat sheet. The transcript of the podcast: Rebecca: 23% of users in one of our studies cited that ...
#28 - Shayne Brian - 9 ways to monetise your message with podcasts
December 02, 2019 07:11 - 21 minutes - 19.9 MBShayne Brian (linkedin) is the Director of Voice at Elevate Radio & Podcasts, a company that helps other companies start, run and scale podcasts. And they are good at it :D Shayne was invited to the DMSS 2019 where he talked about how to use podcasts to elevate your message. If you are interested in to podcasting, here is the FREE offer that he talked about on the podcast, you can join the Podcast Essentials Program for FREE (valued at $197). And, check out his presentation, a video recor...
#27 - Emre Güney - Why retention matters?
November 04, 2019 01:25 - 15 minutes - 15.7 MBEmre is Global Senior Lifecycle Manager at Skyscanner. We talked about how to get your website visitors to come back, as this is one of the most important tasks that Skyscanner has to do. If you would like to chat up Emre, you can find him here https://www.linkedin.com/in/emreguney/ https://twitter.com/emrreguney Here is the presentation he presented at the Digital Zone 2019 conference in Istanbul, Turkey. Emre Güney - Why retention matters - Digital Zone 2019 from Peter Mesarec
#26 - Greg Gifford - The Secret of Local Search Success in 2019
October 07, 2019 00:00 - 21 minutes - 20 MBYou can find Greg on Twitter or on Linkedin, here is his agency. Greg is the dude that knows about local SEO and if you have questions about it, you should talk to him. One of the best sources for local SEO knowledge, as mentioned by Greg is 2018 Local Search Ranking Factors. The Dude's Guide to The Secret of Local Search Success in 2019 and Beyond from Greg Gifford Here is the transcript of the podcast: Greg: Google uses multiple algorithms so SEO is not equal across the board. [music]...
#25 - Matthew Woodward - Case study: 14 x Organic traffic in just 8 months
September 23, 2019 06:17 - 21 minutes - 20.5 MBMatthew publishes blog content and case studies on his personal website and on his company website. The case study that we talked about is published here with much more information and all the tiny details. You can also find Matthew on Linkedin or Twitter. You can also watch the whole presentation on YouTube Here is the transcript of the podcast: Matthew: One of the biggest wins we had was with the homepage where we deploy I think around 10,000 words of content. Peter: This is the time ...
#24 - Joelle Irvine - Image & Visual Browse Optimization Opportunities
September 09, 2019 10:15 - 20 minutes - 19.9 MBJoelle is the Director of Marketing & Growth at Bookmark (her on Linkedin) and she spoke at the MozCon 2019 with a presentation on Image & Visual Browse optimization opportunities. The official title of her presentation was Get The Look: Improve the Shopper Experience with Visual Search Optimization. In a time where everyone talks about voice optimization, she thinks about the new channels that visual browse and purchase will bring. You can check out the slides from her presentation here: ...
23 - Paul Shapiro - Redefining technical SEO
August 19, 2019 08:19 - 18 minutes - 17.7 MBAnother speaker from the Mozon conference, Paul Shapiro is the person behind one of the most important SO subreddits, /r/bigSEO, he has a very unique blog on Search Wilderness and runs a Technical SEO conference. Here are his slides from the presentation, and you should go and check out his blog post, where you can find all the code that he talks about in the presentation. Redefining Technical SEO, #MozCon 2019 by Paul Shapiro from Paul Shapiro Here is the transcript of the podcast: Pau...
#22 - Luke Carthy - Using SEO crawlers for CRO and UX wins
July 29, 2019 07:11 - 20 minutes - 18 MBLuke Carthy was one of the speakers at the MozCon 2019 and he uses his SEO tools in a weird way. This is why I wanted to talk to him, and he gave some great ideas on how to use your ScreamingFrog or your SiteBulb. You can find Luke on Linkedin, he is the Digital Lead at Mayflex and you can find him on twitter. Here are the slides from his presentation: Luke Carthy MozCon 2019 - Killler cro tips with a seo web crawler from Peter Mesarec
#21 - Steven Van Vessum - SEO Disasters: why they happen and how to prevent them
July 15, 2019 06:52 - 16 minutes - 16.6 MBSEO is tricky, if you mess it up once, you can have long term problems with your website and your rankings. This is why I invited Steven from ContentKing, an app that allows you to track the changes on your website. We had a wonderful talk with Steven about all the important things in SEO that people forget about, and should not. His presentation from the Digital Olympus conference is also attached so you can swipe through while you listen. If you want to check out Steven, here is his websi...
# 20 - Josh Steimle - How to Become a Contributor to Forbes, Mashable, TechCrunch & More
July 01, 2019 08:01 - 20 minutes - 23.1 MBJosh is a business influencer and of course, a contributor to the best and most important magazines around the world, as you can hear in the podcast, he also wrote for a trail running magazine. In the podcast, he gives out 5 steps that you have to follow to become a contributor in magazines in your field. Check out Josh on his website at https://www.joshsteimle.com/ or find him on LinkedIn. Here you can follow the presentation How to Become a Contributor to Forbes, Mashable, TechCrunch ...
# 19 - Mike Roberts - Amazon's $10B Growth Hack That Nobody Knows About
June 17, 2019 07:22 - 15 minutes - 15.5 MBLooking at the competition for ideas is always a good thing, and our guest this time helps us do that. The guy that brought us SpyFu just brought us another tool, https://www.nachoanalytics.com/. Mike Roberts or @mrspy talks about one single hack that he found in the Amazon analytics that helps them get additional $10B and how you can use it on your website. Here is the blog that Mike mentions in the podcast and if you are interested to explore this topic further, we had JP Sherman on the p...
#18 - Daniel Russell - The secret sauce - harvesting content ideas from Reddit
June 03, 2019 05:32 - 24 minutes - 23.5 MBThis time we talk about the website that is my (and millions of people) favorite waste of time, Reddit, and how you can make it a source of inspiration for your content marketing. Daniel has a proven track record of how to make it to the top of Reddit and is ready to share. You can find Daniel here and his agency Go Fish Digital here. Check out his presentation while you listen to the podcast. Secret Sauce: Harvesting Content Ideas From Reddit from Daniel Russell
# 17 - Dana DiTomaso - Understanding your local search presence
May 20, 2019 06:26 - 22 minutes - 22.3 MBDana is one of the best SEO speakers, and we caught here after her SearchLove presentation, where she spoke about measuring and generally understanding the local search presence. She mentioned LocalFalcon as the best tool to measure your local presence and this blog post. You can find Dana here and her agency here. This are the slides from her presentation. Understanding Your Local Search Presence from Dana DiTomaso
#16 - Lindsay Dayton LaShell - Don’t Let Facebook Get You Down: Strategies for Results, Regardless of Your Ad Budget
March 18, 2019 10:59 - 23 minutes - 20.9 MBFacebook advertising can be complicated and tricky, this is why I was looking for speakers that can help you with that. Search Love is always a great conference, and Lindsay Dayton LaShell had a presentation that will help you a lot and, if you look at the slides, you will enjoy all the dogs in the presentations. The topic was Don’t Let Facebook Get You Down: Strategies for Results, Regardless of Your Ad Budget. You can find Lindsay on Twitter. The presentation from Search Love 2019 Sear...
#15 - Scott Shou - Diagnosing dedicated IP e-mail deliverability
February 11, 2019 08:59 - 15 minutes - 16.2 MBScott is an expert on e-mail deliverability, the important metric that influences your e-mail marketing and he had a presentation at the MailCon 2019 with the title Diagnosing dedicated IP deliverability. He goes into details talking about how emails between servers are exchanged and what are all the different reasons that an email will be denied by the servers that deliver the e-mails to the recipients. So, if you are concerned about your e-mail marketing, check out the episode and browse ...
#14 - Dmitriy Kruglyak - 4 Phases of Successful Facebook Advertising Project
February 04, 2019 09:21 - 17 minutes - 17.2 MBDmitriy spoke at the Affiliate Summit West 2019 on how to build workflows and checklists to make your Facebook advertising more profitable. Go and check out Dmitriy's blog at https://targetchoice.com/blog/ or contact him on LinkedIn. Dmitriy Kruglyak - How to start a facebook ads project - 4 must have phases (1) from Peter Mesarec
#13 - Bob Tripathi - Digital marketing trends in 2019
January 21, 2019 07:39 - 20 minutes - 21.3 MBWe open the 2019 podcast with trends, new things, old things and new ideas that you should do in 2019. Bob is the owner of www.bobtripathi.com and introduces 5 marketing trends for 2019 in the podcast. Visit his website to download an e-book with additional 5 trends. You can find Bob also on Linkedin. Check out Bob's presentation from the conference: Bob Tripathi - 10 ways to Drive Digital Marketing in 2019 from Peter Mesarec
#12 - Wes Schaeffer - Once you befriend this 100 years old trend, all your marketing woes will end
December 18, 2018 05:00 - 14 minutes - 14.2 MBA title that promises, Wes was a speaker at the SEMPL 2018 conference in Portorož, and we had a great talk about what are the really important things in marketing. Check out his video presentation from SEMPL Wes Schaeffer Keynote SEMPL Conference from Wes Schaeffer on Vimeo.
#11 - Matthew Kay - Beyond Keywords
November 26, 2018 04:00 - 27 minutes - 27.2 MBDigitalzone 18 is a marketing conference that takes place in Istanbul, Turkey. I've talked to Matthew Kay (@matthewkay87/) from Aira. He had a presentation called Beyond Keywords: How To Create Content That Matches Your Buyer’s Journey. He is an SEO at hearth and approached content and content strategy from an SEO perspective. Here is his presentation Beyond Keywords: How To Create Content That Matches Your Buyer’s Journey from Matthew Kay
#10 - JP Sherman - Delivering better on-site search results
November 13, 2018 16:17 - 20 minutes - 17 MBJP Sherman is the Enterprise Search & Findability Manager at Red Hat and we talked about the on-site search, how they are using it at Red Hat and how e-commerce websites are (not) using it. You can find JP on twitter and you can check out slides from the presentation. Delivering Better Onsite Search Results - Brighton SEO Sep 2018 from JP Sherman
#9 - Prabhat Shah - Amazon SEO Tools I Wouldn't Avoid
October 28, 2018 20:30 - 22 minutes - 18.4 MBAnother talk from the Brighton SEO conference, this time on Amazon SEO. Amazon can be one of the most important sales channels that your company uses. Prabhat is an expert on Amazon and eBay sales at OnlineSellerUK, and you can check out his presentation at the end of this post. Here is the list of all the tools that Prabhat showed in his presentation sonar-tool.com/us sellics.com xsellco.com amzscout.net splitly.com helium10.com keywordtool.io/amazon amzdatastudio.com Amazon KW Index and ...
#8 - Rob Walch - If you are not podcasting, you are a fracking moron
October 15, 2018 05:23 - 16 minutes - 18.3 MBRob is the VP of podcast relations at Libsyn and had a presentation at the Content Marketing World 2018. One of the things that I liked in his presentation is his comparison of blogs vs. podcast and how we can stand out with a podcast more. You can find Rob on Linkedin, or at his podcasts today in IOs or podcast411.
#7 - Rand Fishkin - Why Nine out of Ten Marketing Launches Suck (and How to Be the One that Doesn't)
September 10, 2018 06:08 - 20 minutes - 18.8 MBHe is the guy that created moz.com, he is that guy that publicly talks about all the problems that he had while he was the boss, and he is now the guy that has a new company that we all can't wait to see what is doing. Rand Fishkin spoke at the 2018 MozCon, with the presentation title Why Nine out of Ten Marketing Launches Suck (and How to Be the One that Doesn't). We also talked about the Gmail launch and how that was a good launch, about his book and of course about his new company.
#6 - Purna Virji - Intelligent search and intelligent assistants: Exploring the AI-era of search
August 27, 2018 05:00 - 20 minutes - 18.7 MBPurna Virji is the Senior Manager, Global engagement at Microsoft and was a speaker at the Search Leeds conference 2018. Her presentation was titled Intelligent search and intelligent assistants: Exploring the AI-era of search and she generally spoke about how Bing and Google are using AI in search, and how SEOs and website owners can use Artificial Intelligence in search marketing. There was an interesting view on voice search that you don't really hear all the time. If you would like to s...
#5 - Lukasz Zelezny - SEO and content optimization in 2018 - How to win the game
August 13, 2018 05:55 - 22 minutes - 22.6 MBLukasz Zelezny is the Director of Organic Acquisition at ZPG and he spoke at the Ungagged conference 2018 with a presentation SEO and content optimization in 2018 - How to win the game. You can also check out the presentation at the bottom. Here are the links to the tools we mention in the podcast: https://brand24.com/ https://www.accuranker.com/ Lukasz Zelezny - Ungaged 2018 - SEO and Content Optimization in 2018 – How to Win the Game! from Peter Mesarec
#4 - Oliver Brett - Why SEO wizards need user testing hobbits
July 30, 2018 05:51 - 20 minutes - 19.9 MBOliver Brett - Screaming Frog spoke at Search Leeds 2018 conference with a presentation titled Why SEO wizards need user testing hobbits. Oliver is an SEO working at ScreamingFrog, a company that is first an SEO agency and they sell the tool Screaming Frog, probably the best SEO tool. Here are the links to the things we talked about: Lord of the SERPS Twitter account User testing tools that Oliver mentioned: https://www.whatusersdo.com/ https://www.usertesting.com Here is the presentatio...
Episode 3 - Hannah Smith - What happens when a werewolf bites a goldfish?
July 16, 2018 04:54 - 23 minutes - 23.7 MBEpisode 3 features Hannah Smith who works at Verve Search and talks about Werewolves and goldfish, interesting things in SEO and we talked a bit about the SEO community in the UK. Here are links to the things we spoke about: Search Leeds Conference Brighton SEO Conference Article by Neil Gaiman Where do you get your Ideas You can also check out the full video and the slides from Hannas presentation What Happens when a Werewolf Bites a Goldfish - SearchLeeds - April 2018 from Hannah S...
Episode 2 - Niki Vecsei Harrold - Case Study Transamerica
July 02, 2018 04:04 - 16 minutes - 16.9 MBNiki is the Director of Communities Strategy and Social Media at Transamerica. She presented at the Content marketing conference on how the company Transamerica used online Facebook testing with dark advertising to test all the changes in the companies brand. She tells us what they learned and how.