Time for Marketing artwork

#11 - Matthew Kay - Beyond Keywords

Time for Marketing

English - November 26, 2018 04:00 - 27 minutes - 27.2 MB - ★★★★★ - 2 ratings
Technology Business Marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #10 - JP Sherman - Delivering better on-site search results
Next Episode: #12 - Wes Schaeffer - Once you befriend this 100 years old trend, all your marketing woes will end

Digitalzone 18 is a marketing conference that takes place in Istanbul, Turkey. I've talked to Matthew Kay (@matthewkay87/) from Aira. He had a presentation called Beyond Keywords: How To Create Content That Matches Your Buyer’s Journey. He is an SEO at hearth and approached content and content strategy from an SEO perspective.


Here is his presentation



Beyond Keywords: How To Create Content That Matches Your Buyer’s Journey from Matthew Kay