Episode 2 - Niki Vecsei Harrold - Case Study Transamerica
Time for Marketing
English - July 02, 2018 04:04 - 16 minutes - 16.9 MB - ★★★★★ - 2 ratingsTechnology Business Marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Niki is the Director of Communities Strategy and Social Media at Transamerica. She presented at the Content marketing conference on how the company Transamerica used online Facebook testing with dark advertising to test all the changes in the companies brand. She tells us what they learned and how.