Is Personal Branding Important? - T2B 14

Will I lose readers if I change my focus?

(timestamps below)

Is it a beginner-blogger-mistake to focus on too many topics? How do I reign it in? Should I?

How do I find my niche if I have tons of passions?

I'm scared to focus in on one thing and lose readers in the process.  Should I?

Could I have a bigger impact if I just focus on one thing?

Links to references made in the podcast:

Berna's fledgling (awesome!) personal finance creations

One of Berna's top travel hack articles 

The Blog Abroad - written by Gloria Atanmo (Berna's favorite travel blogger who she would listen to... no matter what Gloria talked about.)

The Budgetnista - home of Berna's favorite personal finance content creator, Tiffany Aliche

An example of how to nest a new project with what you're already doing: Check out how this podcast appears on Jema and Berna's internet homes.

The last episode where Berna had a brand identity crisis: Why Projects Fail... and What Your Audience Thinks

Regina's Ideal Reader Profile

The episode about taking a break from your life: How to Juggle Multiple Projects 

The How to Have Time for Everything exercise that Jema just did again on her break that showed her how important it is to be intentional about what you do with your time... so you don't miss out on things like fireworks shows.

Places to talk to us online: Ticket2Blog.com Instagram Facebook New Blogger Support Crew (also Facebook)

Timestamp Listening:

1:42 . . . Why you probably don't have to worry that much about how to brand yourself

4:54 . . . when beginners SHOULD focus on one topic

5:30 . . . the niche ideas Berna's juggling

6:15 . . . how Jema's website changed with new niches
(and how many years it took)

8:42 . . . how to start a new site... without starting a new site

9:27 . . . what fans need to know about projects vs. what you need to know

11:17 . . . why you don't lose followers when you switch niches

12:32 . . . how to talk about your many niches without sounding like a hot mess.

14:59 . . . why you're probably the only one who's confused about your brand identity

16:10 . . . why losing followers should make you happy

17:58 . . . how many iterations Jema's audience has stuck with her through

19:56 . . . what your main goal should be as a creator

22:29 . . . Berna's homework

23:38 . . . Berna remembers her last brand identity crisis

25:09 . . . A technique to get niche-level results... without being forced into a niche

28:26 . . . Berna's biggest fail-of-the-moment

29:26 . . . Jema's biggest (airport!) fail-of-the-moment