Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
394 episodes - English - Latest episode: 4 days ago - ★★★★★ - 207 ratingsIs making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most.
Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Tuesday Tip: From rags to riches with Quay Flom
January 17, 2023 23:42 - 20 minutes - 28.8 MBInspiration comes in a lot of places and today I want to feature an amazing story. You could say from rags to riches maybe of a student of ours named Quay Flom. She went from being in a really bad place of being in extreme poverty, to now running multiple six figure business and I'm really excited to dive into her story on today's Thrive by Design Podcast. Jewelry Brand Makeover Bootcamp - https://www.flourishthriveacademy.com/bootcamp2023/ Laying the foundation - https://www.flouris...
EP383: From Soul-Sucking Day Job to 23 Wholesale Accounts in 1 Year with Rosie Harris
January 12, 2023 05:00 - 31 minutes - 43.6 MBIf you have one of those “soul-sucking” day jobs with no opportunity for growth…. Or you just want to be inspired by another jewelry maker doing big things… You’ll love this story! Whenever I hear a good “I-quit-my-full-time-job-to-pursue-my-jewelry-biz” story, I have to learn more – especially when that designer doubled her online sales and now has 23 wholesale accounts – in just a year. Pretty mind-blowing and exciting at the same time! Meet Rosie Harris of Joie Designs. I interv...
Tuesday Tip: Tracy's Take on Signature Style
January 09, 2023 21:17 - 7 minutes - 17.3 MB VideoI wanted to come in and talk today a little bit more about creating your signature style and a look that you're known for.But what I really want to encourage everyone to think through as you're listening to this short episode today is how am I really pushing the limits on what I am known for, and creating original work now. Here are the resources mentioned in the show: Laying the Foundation Program Jewelry Brand Makeover Bootcamp Desired Brand Effect Are you enjoying the podcast? W...
EP382: How to Shake Things Up to Get the Business You Want in 2023
January 05, 2023 05:00 - 23 minutes - 32.8 MBI have a theory – a lot of people prefer to suffer than break up with a toxic habit. I’m embarrassingly guilty of this… A few weeks ago, I broke up with a very bad *old* habit that snuck up on me→ acting like a victim. I’m embarrassed to admit it! It was affecting my business, my relationship with Jason, and my leadership. Even though I knew I had to change or things were going to get a lot worse – I procrastinated and waited until the pain was too great NOT to change. It’s amazi...
Tuesday Tip; 3 Ways to Start 2023 with Intention and Action
January 03, 2023 18:16 - 8 minutes - 12 MBIn this episode of Tuesday Tips: I really want to help you to start the year with intention. And that starts by creating a theme or a word of the year. Now that theme or word of the year is going to be the thing that helps set the tone for the rest of your year. And so I'm going to share mine with you. Here are the resources mentioned in the show: Jewelry Brand Makeover Bootcamp Laying the Foundation Program Jewelry Business Owner’s Growth Guide Are you enjoying the podcast...
EP381: How to Make Bold Moves By Overcoming Mindset Hurdles in 2023
December 29, 2022 05:00 - 18 minutes - 25.9 MBMindset! It’s such a powerful tool for success and necessary for any jewelry business owner to reach their goals. Mindset is especially important for people who want to make at a minimum $100K in annual sales as a jewelry maker or designer. I’ve noticed, after mentoring thousands of people with their business, that there’s a lot of shame and avoidance around the topic of creating financial success and security – and using their jewelry business as a vehicle for wealth creation. Whic...
Tuesday Tip; The More Confident YOU - 2023 Sales Edition
December 27, 2022 05:32 - 9 minutes - 13.1 MBIn this episode I will be giving a couple of tips to help you build sales confidence and keep going in the new year. Here are the resources mentioned in the show: Jewelry Business Owners Growth Guide Laying The Foundation Discovery Call Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. Click here to review the...
EP380: 9 Ways to Reduce Your Taxes for 2022 - End of the Year
December 22, 2022 05:00 - 14 minutes - 20.5 MBPaying taxes is a necessary part of running your jewelry business and a great indicator of the profitability of your jewelry company. But let’s face it – no one likes paying taxes and there are legal ways to reduce your tax liability this year. Reducing your tax liability can feel impossible, especially this late into December. These tips are simple, actionable steps that you can take right now before January hits. Here are the resources mentioned in the show: Apply for a Free Discover...
Tuesday Tip: What Procrastination is Actually Telling You
December 20, 2022 05:00 - 10 minutes - 14.3 MBThe fastest way through anything, whether it's a tough decision or getting over this procrastination thing is through. Here are the resources mentioned in the show: Discovery Call 👉 https://www.flourishthriveacademy.com/discoverycall/ Traffic on Fire Accelerator 👉 https://www.flourishthriveacademy.com/momentum/#traffic Leila Hormozi YouTube 👉 https://www.youtube.com/@leilahormozi3996 Are you enjoying the podcast? We’d be so grateful if you gave us a rating and revie...
EP 379: How She Sold 100K of Her Jewelry in 55 Days With Confidence and Gumption
December 15, 2022 05:00 - 41 minutes - 57.6 MBGet inspired by Twyla Dill’s BIG goal as she shares her story of how she sold $100K of jewelry in just 55 days without an advertising budget or fancy marketing. She did it all by showing up and being herself. Here are the resources mentioned in the show: Traffic on Fire Accelerator 👉 https://www.flourishthriveacademy.com/tof Momentum Growth Accelerator for Jewelry Makers 👉 https://www.flourishthriveacademy.com/momentum/ Book Your Free Discovery Call 👉 https://www.flourishth...
Tuesday Tip: Tip for Managing Stress During the Holidays
December 13, 2022 05:00 - 9 minutes - 13.1 MBIf you need to calm yourself from anxiety and get clear-headed and focused, especially during this holiday rush, I’m sharing a Tip for Managing Stress During the Holidays. I’ve never felt clearer after implementing this simple de-stressing exercise. So tune in and try it yourself. Here are the resources mentioned in the show: Zach Rehder Breathwork 👉https://www.zachrehder.com/ Apply for Traffic on Fire 👉 https://www.flourishthriveacademy.com/tof/ Momentum 👉 https://flour...
EP378: 3 Overlooked Website Traffic Sources to Grow Your Online Sales
December 08, 2022 05:00 - 18 minutes - 25.8 MBReach more new customers and run paid ads on a limited budget using these 3 overlooked website traffic sources. Plus, they’re cost effective and provide longevity for your ad efforts. Here are the resources mentioned in the show: Traffic on Fire Accelerator 👉 https://www.flourishthriveacademy.com/tof Book Your Free Discovery Call 👉 https://www.flourishthriveacademy.com/discoverycall/ Resources for Jewelry Designers 👉 https://www.flourishthriveacademy.com/programs/ Ar...
Tuesday Tip: Million Dollar Maker Mindset
December 06, 2022 05:00 - 7 minutes - 11 MBIf you're not getting the results you want in business, the number one thing that is standing in your way is your mindset. Here are the resources mentioned in the show: Free Discovery Call 👉 https://www.flourishthriveacademy.com/discoverycall/ Laying The Foundation 👉 https://www.flourishthriveacademy.com/ltf/ Momentum 👉 https://flourishthriveacademy.com/momentum Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help...
EP377: The 3 Core Habits of a Highly Successful Maker
December 01, 2022 05:00 - 50 minutes - 69 MB3 core habits that set million dollar makers apart from struggling small business owners. Here are the resources mentioned in the show: An Inside Look At A 7-Figure Jewelry Brand 👉 https://www.flourishthriveacademy.com/7figures Book Your Free Discovery Call 👉 https://www.flourishthriveacademy.com/discoverycall/ Resources for Jewelry Designers 👉 https://www.flourishthriveacademy.com/programs/ Are you enjoying the podcast? We’d be so grateful if you gave us a rating and rev...
Tuesday Tip: Quick Tip to Increase Your Average Order Value
November 29, 2022 05:00 - 5 minutes - 7.44 MBToday, I want to talk about a quick tip to increase your average order value as a small business owner. Here are the resources mentioned in the show: Fast Cash Strategies Mini Course 👉 https://flourishthriveacademy.com/fastcash Resources for Jewelry Designers 👉 http://flourishthriveacademy.com/programs Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue t...
EP376: Simple Ways to Express and Embody Gratitude (Even When Things Are HARD)
November 24, 2022 05:00 - 50 minutes - 69 MBIn this episode, I get personal about thriving through personal hardship and my best tips for embodying gratitude when everything feels like it’s going wrong. Here are the resources mentioned in the show: Fast Cash Strategies Mini Course 👉 https://flourishthriveacademy.com/fastcash Resources for Jewelry Designers 👉 http://flourishthriveacademy.com/programs Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach...
Tuesday Tip: 3 Hidden Profit Centers in Your Jewelry Business
November 22, 2022 05:00 - 8 minutes - 12.3 MB3 hidden opportunities for profit in your jewelry business that you probably haven’t thought about before. Here are the resources mentioned in the show: Fast Cash Strategies Mini Course 👉 https://flourishthriveacademy.com/fastcash Resources for Jewelry Designers 👉 http://flourishthriveacademy.com/programs Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to del...
EP375: The New Age of Brick and Mortar Retail with Jennifer Gandia
November 17, 2022 05:00 - 50 minutes - 69.1 MBJennifer Gandia shares her journey from newbie jewelery designer to the co-owner of a thriving family business. Here are the resources mentioned in the show: Follow Jennifer on IG 👉 https://www.instagram.com/jennifergandia/ Greenwich St. Jewelers 👉 https://www.greenwichjewelers.com/ Momentum 👉 https://flourishthriveacademy.com/momentum Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses l...
Tuesday Tip: The Ups and Downs of Entrepreneurship
November 15, 2022 05:00 - 8 minutes - 11.3 MBThe ups and downs of business are just indicators that we're on the right track, or that there's something that we need to learn. Here are the resources mentioned in the show: Momentum 👉 https://flourishthriveacademy.com/momentum Laying The Foundation 👉 https://www.flourishthriveacademy.com/ltf The Desired Brand Effect 👉 https://desiredbrandeffect.com/ Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach ...
EP 374: Joy and Human Connection NYC Jewelry Week
November 10, 2022 22:50 - 50 minutes - 69 MBLearn how to stand out as an independent jewelry designer from the founders of New York City Jewelry Week, Bella Neyman, J.B. Jones, and their creative partner, Alain Simic. Here are the resources mentioned in the show: Bella Neyman 👉 https://www.instagram.com/bellaneyman/ J.B. Jones 👉 https://www.instagram.com/j_b_j_o_n_e_s/ Alain Simic 👉 https://www.instagram.com/alainsimic/ Traffic On Fire 👉 https://www.flourishthriveacademy.com/momentum/#sprint1 Are you enjoying t...
Tuesday Tip: The Simple Advertising Strategy That Anyone Can Pull Off for Holiday
November 08, 2022 05:00 - 6 minutes - 8.64 MBThe simplest way to get started with advertising for your jewelry business, even if you have a small budget and are technically challenged. Here are the resources mentioned in the show: Momentum 👉 https://www.flourishthriveacademy.com/momentum Traffic on Fire Accelerator 👉https://www.flourishthriveacademy.com/momentum/#traffic Episode 373 with Nicole Diedrich 👉https://www.flourishthriveacademy.com/ep-373-whats-working-now-on-fb-and-instagram-ads-for-paid-ads/ Are you e...
EP 373: What's Working Now on FB and Instagram Ads For Paid Ads
November 03, 2022 04:00 - 34 minutes - 47.3 MBNicole Diedrich, founder of Diedrich Marketing Strategies, catches us up to speed on the kinds of paid advertising strategies that are working now on Facebook and Instagram. Here are the resources mentioned in the show: Follow Nicole on Instagram 👉 https://instagram.com/mrs.diedrich/ Traffic On Fire 👉https://www.flourishthriveacademy.com/momentum/#sprint1 Free Strategy Audit 👉 https://flourishthriveacademy.com/strategy Are you enjoying the podcast? We’d be so grateful if ...
Tuesday Tip: End the Year Strong With Marketing That Matters
November 01, 2022 04:00 - 26 minutes - 36.5 MBWhile you’re in the thick of the hectic holiday season, here are a few simple ideas to help you make the most of it. Here are the resources mentioned in the show: Marketing That Matters 👉 https://flourishthriveacademy.com/marketingthatmatters The Desired Brand Effect 👉 https://desiredbrandeffect.com/ Free Strategy Audit 👉 https://flourishthriveacademy.com/strategy Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings h...
EP 372: 3 Steps to Grow Your Business to 7-Figures
October 27, 2022 04:00 - 20 minutes - 28.8 MBWhat got you here, isn’t going to get you there. Today, we’re going to look at 3 steps to grow your business to 7-figures and talk about the changes you need to make along the way. Here are the resources mentioned in the show: Momentum 👉 https://flourishthriveacademy.com/momentum The Desired Brand Effect 👉 https://desiredbrandeffect.com/ Free Strategy Audit 👉 https://flourishthriveacademy.com/strategy Are you enjoying the podcast? We’d be so grateful if you gave us a rat...
Tuesday Tip: Email Markting Tips to Increase Sales (Stolen From Big Brands)
October 25, 2022 04:00 - 8 minutes - 12.3 MBWhat big brands are doing with their email marketing that you should be, too. Here are the resources mentioned in the show: Momentum 👉 https://flourishthriveacademy.com/momentum The Desired Brand Effect 👉 https://desiredbrandeffect.com/ Free Strategy Audit 👉 https://flourishthriveacademy.com/strategy Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue ...
EP 371: The Top 3 Things You Need on Your Website for Better Sales Conversion
October 20, 2022 04:00 - 20 minutes - 28.8 MBYour website can make or break your sales. Here are the top 3 things every small business owner needs on their website for better conversions. Here are the resources mentioned in the show: Marketing That Matters 👉 https://flourishthriveacademy.com/marketingthatmatters Shopify Free Trial 👉 https://flourishthriveacademy.com/shopify Laying The Foundation 👉 https://flourishthriveacademy.com/ltf Are you enjoying the podcast? We’d be so grateful if you gave us a rating and r...
Tuesday Tip: Tik Tok (We're Back) and Getting Over the Fear of an Unfamiliar Platform
October 18, 2022 04:00 - 8 minutes - 11 MBFeeling camera shy? You’re not alone. TikTok and Reels are the king of content right now. Let’s talk about how to confront your fears and create content that doesn’t stress you out. Here are the resources mentioned in the show: Laying The Foundation 👉 https://flourishthriveacademy.com/ltf The Desired Brand Effect 👉 https://desiredbrandeffect.com/ Free Strategy Audit 👉 https://flourishthriveacademy.com/strategy Are you enjoying the podcast? We’d be so grateful if you gave...
EP 370: The Automated Email Series That Boosts Sales for the Holidays
October 13, 2022 04:00 - 29 minutes - 40.6 MBThere is an automated marketing sequence that can help you increase your sales, sometimes up to 35-44%! If you don’t have it, you’re basically leaving money on the table. Here are the resources mentioned in the show: Marketing That Matters 👉 https://flourishthriveacademy.com/marketingthatmatters Shopify Free Trial 👉 https://flourishthriveacademy.com/shopify Episode #266 w/ Chris Orzechowski 👉 https://flourishthriveacademy.com/266 Are you enjoying the podcast? We’d be s...
Tuesday Tip: Improving Your Productivity on the Bench
October 11, 2022 04:00 - 3 minutes - 4.19 MBQuay Flom shares the genius production system she used to build a 6+ figure jewelry brand. Here are the resources mentioned in the show: Follow Quay on Instagram 👉 https://instagram.com/quayanndesigns/ Laying The Foundation 👉 https://flourishthriveacademy.com/ltf Free Strategy Audit 👉 https://flourishthriveacademy.com/strategy Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours...
EP 369: Do I fight for it? Or close my jewelry business?
October 06, 2022 04:00 - 29 minutes - 40.6 MB8 questions to ask yourself when you’re trying to decide whether you should keep fighting for your jewelry business is or close it down and move on to your next adventure. Here are the resources mentioned in the show: Timeless Brand Masterclass 👉 https://flourishthriveacademy.com/timelessbrand Free Strategy Audit 👉 https://flourishthriveacademy.com/strategy Laying The Foundation 👉 https://flourishthriveacademy.com/ltf Are you enjoying the podcast? We’d be so grateful...
Tuesday Tip: Easy Reels + Tike Tok Editing Strategy
October 04, 2022 04:00 - 26 minutes - 36.5 MBHow Claire Mannheimer creates weeks worth of Instagram Reels content for her jewelry business in just a few hours. Here are the resources mentioned in the show: Laying The Foundation 👉 https://flourishthriveacademy.com/ltf/ The Desired Brand Effect 👉 https://desiredbrandeffect.com/chapter1/ Shopify Free Trial 👉 https://flourishthriveacademy.com/shopify Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach m...
EP 368: How to market beyond your network with a small marketing budget
September 29, 2022 04:00 - 26 minutes - 36.5 MBStuck in the friends and family zone? This week we’re talking about a few marketing strategies you can use to grow your audience as a small business owner, no matter what kind of budget you’re working with. Here are the resources mentioned in the show: Laying The Foundation 👉 https://flourishthriveacademy.com/ltf/ The Desired Brand Effect 👉 https://desiredbrandeffect.com/chapter1/ Shopify Free Trial 👉 https://flourishthriveacademy.com/shopify Are you enjoying the podcast...
Tuesday Tip: Standing Out With Your Collection
September 27, 2022 04:00 - 26 minutes - 36.5 MBIf you’re struggling to get repeat orders in your jewelry business, it might be time to reevaluate the way you’re merchandizing your collections. Here are the resources mentioned in the show: Laying The Foundation 👉 https://flourishthriveacademy.com/ltf/ The Desired Brand Effect 👉 https://desiredbrandeffect.com/chapter1/ Shopify Free Trial 👉 https://flourishthriveacademy.com/shopify Are you enjoying the podcast? We’d be so grateful if you gave us a rating and...
EP 367: Why Your Sales Will Never Grow Beyond Your Mindset
September 22, 2022 04:00 - 26 minutes - 36.5 MBThere’s a huge difference between the mindsets of people who successfully build thriving businesses and people who struggle continuously to see growth. Here’s what you need to know. Here are the resources mentioned in the show: Laying The Foundation 👉 https://flourishthriveacademy.com/ltf/ The Desired Brand Effect 👉 https://desiredbrandeffect.com/chapter1/ Shopify Free Trial 👉 https://flourishthriveacademy.com/shopify Are you enjoying the podcast? We’d be so grateful if ...
Bonus: How to Always Have a Cycle of Sales Coming Into Your Business
September 20, 2022 04:00 - 26 minutes - 36.5 MBGetting stuck in a sales plateau is often the make-or-break point for many small businesses. And the only way to make it (instead of break it) is through the lens of The Desired Brand Effect. Here are the resources mentioned in the show: Laying The Foundation 👉 https://flourishthriveacademy.com/ltf/ The Desired Brand Effect 👉 https://desiredbrandeffect.com/chapter1/ Shopify Free Trial 👉 https://flourishthriveacademy.com/shopify Are you enjoying the podcast? We’d be s...
EP 366: A Thriving Jewelry Store in an Economic Downturn?
September 15, 2022 04:00 - 45 minutes - 62.2 MBIs it possible to have a thriving jewelry business during an economic downturn? YES. Here’s how Quay Flom keeps her jewelry businesses booming even during the scary economic times. Here are the resources mentioned in the show: Timeless Brand Masterclass 👉 https://flourishthriveacademy.com/timelessbrand/ Laying the Foundation 👉 https://flourishthriveacademy.com/ltf/ Follow Quay on Insta 👉 https://instagram.com/quayanndesigns/ Are you enjoying the podcast? We’d...
EP 365: How to Recover From Burnout and Get Back Into the Swing of Things
September 08, 2022 04:00 - 27 minutes - 38.4 MBYou started something that you’re so passionate about, and you’ve poured your heart into it for a long time, but for some reason your business is starting to burn you into the ground. Let’s talk about how to recover from burnout and step back into the role of the visionary leader your business needs. Here are the resources mentioned in the show: FREE Timeless Brand Masterclass 👉 https://flourishthriveacademy.com/timelessbrand/ The Desired Brand Effect 👉 https://desiredbr...
EP 364: Conscious Leadership and the Future of Work with Sarah Hawley
August 04, 2022 04:00 - 48 minutes - 66.4 MBSarah Hawley, author of Conscious Leadership and founder of Growmotely, shares how to become a conscious leader in your business and build authentic, loyal teams who will be dedicated to your vision. Here are the resources mentioned in the show: Read Conscious Leadership 👉 https://sarahhawley.life/book/ Check Out Growmotely 👉 https://flourishthriveacademy.com/growmotely Apply for TYC 👉 https://flourishthriveacademy.com/tyc Are you enjoying the podcast? We’d b...
Online Sales: The Easy Way vs. The Hard Way
August 02, 2022 04:00 - 13 minutes - 18.6 MBHow to make online sales the easy way as a busy, independent jewelry designer. Here are the resources mentioned in the show: Apply for TYC 👉 https://flourishthriveacademy.com/tyc Ramp Up Your Holiday Sales Replay 👉 http://flourishthriveacademy.com/rampup Read the First Chapter of The Desired Brand Effect 👉 https://desiredbrandeffect.com/chapter1/ Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us r...
EP 363: How Getting Your Marketing Calendar in Order has a Direct Correlation to Sales
July 26, 2022 04:00 - 17 minutes - 14 MBIf you’re scrambling to get everything together at the last minute this holiday season, your marketing is not going to be very effective, and your sales will take a huge hit. Here’s how you can avoid that, from one procrastinator to another. Here are the resources mentioned in the show: TYC Holiday Sales Accelerator 👉 https://flourishthriveacademy.com/tyc Claire Mannheimer 👉 https://flourishthriveacademy.com/362 Brenna McGowan 👉 https://flourishthriveacademy.com/359 ...
EP 362: The Lazy Reels Strategy That Grew Her Audience to 26K and Doubled Her Online Sales with Claire Mannheimer
July 19, 2022 04:00 - 37 minutes - 27.5 MBMomentum student Claire Mannheimer shares her brilliant, “lazy” Reels strategy that grew her Instagram following from 2,500 to 26,000 in just six months and doubled her sales. The best part? She does it all while relaxing on her couch. Here are the resources mentioned in the show: Follow Claire on Instagram 👉 https://instagram.com/adorn.to.rise/ TYC Holiday Sales Accelerator 👉 https://flourishthriveacademy.com/tyc Read the First Chapter of The Desired Brand Effect ...
EP 361: Live Selling: How to Increase Your Online and In-Person Sales Conversions by Adopting the Strategies of QVC & HSN with Lisa Elizondo
July 12, 2022 16:00 - 34 minutes - 24.6 MBMomentum Head Coach Lisa Elizondo built a jewelry company selling on TV shopping networks like QVC and HSN. Now, she’s teaching you how to use those same sales strategies to grow your online sales, host successful virtual trunk shows, and become an expert at selling your products in-person. Here are the resources mentioned in the show: TYC Holiday Sales Accelerator 👉 https://flourishthriveacademy.com/tyc Virtual Trunk Shows Bundle (Retiring Soon!) 👉 https://flourishthrivea...
EP 360: The Future of Jewelry 10 Year Anniversary Episode with Tracy Matthews and Robin Kramer
July 05, 2022 04:00 - 29 minutes - 20.6 MBIf there's anything that the last couple of years has taught us, it's that you should be prepared. In this special episode, my co-founder, Robin Kramer, and I talked about the future of the jewelry industry and how you can stay ahead of the curve. We also shared a ton of tips, strategies, and real-life observations of what jewelry designers and makers who are crushing it are doing in these uncertain times. So if you want to launch and build a thriving jewelry biz even during economic uncerta...
EP 359: Holiday Sales Visibility; How Visibility Relates to More Sales (yep, even in a product-based business) with Brenna McGowan
June 28, 2022 04:00 - 21 minutes - 15.6 MBCopywriter and pre-launch strategist Brenna McGowan on how creating a pre-launch strategy can build anticipation, increase your visibility, and boost sales for your next big promotion. Here are the resources mentioned in the show: Brenna’s Free Cheatsheet 👉 https://brennamcgowan.co/cheatsheet/ Holiday Sales Accelerator 👉 https://flourishthriveacademy.com/holidayaccelerator The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/chapter1/ Are you enjoy...
EP 358: How to Build Your Email List Using Etsy
June 21, 2022 04:00 - 34 minutes - 24 MBHow to build an email list for your jewelry brand using Etsy - without breaking the rules and getting your shop shut down. An interview with our community manager, Lauren Shaddow. Here are the resources mentioned in the show: Lauren Shaddow 👉 https://www.laurenshaddow.com/ Supercharge Masterclass 👉 https://flourishthriveacademy.com/supercharge Book A FREE Strategy Audit 👉 https://www.flourishthriveacademy.com/strategy/ Are you enjoying the podcast? We’d be s...
How to Deal With Inflation and Uncertainty (and Still Have a Thriving Jewelry Business)
June 16, 2022 04:00 - 15 minutes - 12.4 MBIt’s no secret that we’re in the middle of an economic downturn. Prices are going up, wages are stagnating, and your dollar doesn’t stretch as far as it used to. You may feel uncertain about the future of your small jewelry business, but you don’t have to let that uncertainty control you. Here’s what you can do now to protect your creativity and your biz when it feels like the world is ending (even though it’s not). Here are the resources mentioned in the show: Supercharge Your O...
EP 357: 5 Steps to More Online Sales This Summer
June 14, 2022 04:00 - 24 minutes - 18.8 MBSummer is a notoriously slow season for most jewelry designers, but it doesn’t have to be. Follow these 5 simple steps to get some extra cash flowing in your biz during the sunny months. Here are the resources mentioned in the show: Supercharge Your Online Sales Masterclass 👉 https://flourishthriveacademy.com/supercharge The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/chapter1/ Shopify FREE Trial 👉 https://flourishthriveacademy.com/shopify Are y...
EP 356: From Lilly Pulitzer to Solo Startup: How One Designer Left Corporate to Pursue Her Passion with Jane Paradis
June 07, 2022 03:59 - 32 minutes - 22.8 MBJane Paradis left her job as Senior VP of Marketing at Lilly Pulitzer to start Jane Win Jewelry. She shares her story of transitioning from the corporate life to entrepreneurship and building a wildly successful jewelry business from the ground up. Here are the resources mentioned in the show: Jane Win Jewelry 👉 https://janewin.com/ Need help with your biz? Book a FREE Strategy Audit 👉 https://flourishthriveacademy.com/strategy The Desired Brand Effect Book 👉 https://...
EP 355: Holiday Publicity Push: PR Success Tips for Jewelry and Product Businesses with Nora Wolf
May 31, 2022 03:59 - 26 minutes - 19.8 MBNow is the time to start planning your holiday PR strategy. Veteran design publicist Nora Wolf, of Wolf PR and Wolf Craft, talks through the basics of how to pitch your products to holiday gift guides in a way that will actually get your brand noticed. Here are the resources mentioned in the show: Nora’s Holiday PR Workshop - June 7 👉 http://flourishthriveacademy.com/holidaypr Wolf Craft 👉 https://wolf-craft.com/ Resources for Jewelry Designers 👉 https://www.flourishth...
EP 354: How Do I Deal With the Uncertainty of Shifting My Biz From a Side Hustle to One That Pays the Bills with Marissa Hess
May 26, 2022 03:59 - 33 minutes - 23.4 MBMarissa Hess is the founder of OSO Design Lab and one of our incredible Laying the Foundation students. She’s been designing jewelry with her husband for the last four years and together they’ve built a successful side hustle. Now, they’re ready to take it to the next level. In this live coaching session, we strategize the best way to turn her side hustle into a full-time creative business that actually pays the bills. Here are the resources mentioned in the show: Follow Marissa on I...