This Is Virginia Kerr: Video and Marketing Hacks for Women
149 episodes - English - Latest episode: 3 months ago - ★★★★★ - 51 ratingsSit back and get ready to master your social media video with your host Virginia Kerr.
She's giving you her proven strategies that have helped her clients start converting with video in just days.
Each episode gives you simple step by step instructions.
Whether you worry about your voice, stress over how you're video looks, or struggle to come up with content ideas, you’ve found the right place. No more throwing spaghetti at the wall - it's time to transform your video content.
Connect with Virginia on social media!
IG: @thisisvirginiakerr
YouTube: @thisisivirginiakerr
For more information about This is Video School visit www.thisisvirginiakerr.com
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Episodes
89| Time Saving Video Hacks to Keep You Consistent
June 24, 2022 05:00 - 15 minutes - 15.7 MBIs your video content creation taking you way too much time? Does it stress you out having to come up with ideas and how to turn them into a Reel? It's frustrating. And it can cause you to be less consistent if it takes too long. Help is one the way! I'm sharing my video shortcuts I've used for years to help me plan ahead and stay consistent. These are hacks you can turn around and use right now! For more information about the podcast, or to learn more about This is Video School, vis...
88| Stand Out and Get More Sales By Adding THIS to Your Videos
June 17, 2022 05:00 - 34 minutes - 33.3 MBIf you want people to remember you, to want your services and products over your competition's - then you have to connect with them on a deeper level. You have to start sharing your process in your videos. But you can't just share The How. You also need to share The Who. Your discoveries, beliefs, mistakes, memorable moments. In this episode, I'm breaking down how to find video content on any given day to connect with your audience, stay consistent and increase sales. For more inform...
87| Video Strategies to Build Your Audience with Instagram’s NEW Updates
June 10, 2022 05:00 - 24 minutes - 23.5 MBYou were just getting used to posting Reels and now they’re making brand new changes to the Reels features and there’s a new feed that will totally change the look and feel of your Instagram experience. The changes feel never ending. Frustrating. It’s hard enough keeping up with your business and content but now you have to try and keep up with the updates too. Not to mention all these changes are affecting the number of views you get on your content and your account. Don’t worry b...
86| Stop Posting Out of Fear: Why I Quit Social Media For A Month
June 03, 2022 05:00 - 19 minutes - 19.5 MBPosting out of fear is scarcity marketing. It's posting just to post. Posting because you're afraid if you don't, you'll be forgotten. It's posting for your ego and not your ideal person. In today’s podcast episode, I’m sharing why I took a break from social media for an entire month. You’ll hear what led up to me taking the break, the signs that you need to take a break and what I’m doing differently now because of that break. I was going to wait to tell you this. But I think updating you al...
85| She 10Xed Her Business with Video!| This Is Video School Student Spotlight with Jasmine Mays
May 27, 2022 05:00 - 36 minutes - 50.6 MBMeet a graduate of This is Video School who is on Instagram absolutely killing it- gym owner, fitness expert and my friend Jasmine Mays. With her exuberance and enthusiasm it’s no surprise that she always had what it took to be a successful entrepreneur in the digital space, and I’m thrilled that I was able to help her explode her following and her business using the program I’ve created. On this latest episode we chat about: Her experiences in This is Video School The differences betwee...
85|She 10Xed Her Business with Video!| This Is Video School Student Spotlight with Jasmine Mays
May 27, 2022 05:00 - 36 minutes - 50.6 MBMeet a graduate of This is Video School who is on Instagram absolutely killing it- gym owner, fitness expert and my friend Jasmine Mays. With her exuberance and enthusiasm it’s no surprise that she always had what it took to be a successful entrepreneur in the digital space, and I’m thrilled that I was able to help her explode her following and her business using the program I’ve created. On this latest episode we chat about: Her experiences in This is Video School The differences betwe...
84| Video Equipment on a $100 Budget
May 20, 2022 05:00 - 18 minutes - 24.8 MBDo you think that in order to create videos that people want to watch- videos that look spectacular and show you in your best light you have to spend a fortune? Well, think again, because you don’t need to go broke to get the gear you need to create easy and quality videos that help grow your business and your audience. On this episode of This is Virginia Kerr, The Podcast I go more into: Video Tips that are absolutely free The things you truly need to buy How to get them in an affordab...
83| How to Create a Vlog on Reels and Tiktok
May 13, 2022 05:00 - 12 minutes - 17.4 MBLet’s talk about vlogs, and; no I’m not talking about an hour-long scripted production on YouTube. If you want to do that, that’s cool but vlogs don’t have to be lengthy or hard to churn out. I’m here today with the vlog tips you need to produce engaging and relatable vlog content for Reels and TikToks. In this episode I’ll cover: How to best use vlogs for Reels and TikTok How to find the narrative in everyday activities Vlogs will give your audience a quick peek into your daily life, ...
82| How to Avoid Burnout
May 06, 2022 05:00 - 20 minutes - 28.6 MBIf there’s one thing I see time and again, it’s those of us who use social media as a business validating our lives based on our followers and burning ourselves out when we feel like we’re losing followers. If you’re experiencing a dip in engagement, it could be life trying to tell you that you need to take a break. In this episode we’ll talk more about: How breaks are a good thing Your business will be fine if you rest Social media is not real life It’s important to remember that as i...
81| Find Your Style by Testing Your Content
April 29, 2022 05:00 - 20 minutes - 28.3 MBTesting content changes will make you a better creator. Feedback from the changes you try will help inform your strategy to ensure that you are growing with your audience. Conversely, if the feedback you get is negative, it’s a nice confirmation that your current strategies are working and that they still resonate with your audience. In this episode we’ll talk more about: The benefits of testing different social media techniques What happened when I changed up my posts Nothing keeps you...
81|Find Your Style by Testing Your Content
April 29, 2022 05:00 - 20 minutes - 28.3 MBTesting content changes will make you a better creator. Feedback from the changes you try will help inform your strategy to ensure that you are growing with your audience. Conversely, if the feedback you get is negative, it’s a nice confirmation that your current strategies are working and that they still resonate with your audience. In this episode we’ll talk more about: The benefits of testing different social media techniques What happened when I changed up my posts Nothing keeps your...
80| You're Not Shadowbanned, It's Your Content
April 22, 2022 05:00 - 18 minutes - 24.8 MBIf you are struggling to grow your account on Instagram, it’s most likely that you’re posting bad content. You’re not shadowbanned. Instagram doesn’t have your picture hanging in the office taped to a dartboard. It’s your content. But don’t worry, this is fixable. You just have to own the mistakes you were making and get a better Reel strategy going forward. That’s why in the latest episode of This is Virginia Kerr, The Podcast I talk about: The most common mistakes I see in Reels How to ...
79| This Major Marketing Mistake Hurts Your Views and Your Brand
April 15, 2022 05:00 - 25 minutes - 35.5 MBIf you spend all your time answering the same questions as everyone else you’re going to run into a couple of problems; relying on market research only goes so far in helping you connect to your audience. You’re going to blend in with the other person who do what you do. What sets you apart is how you’re different, and the different strategies you use to make your content pop. In this episode of This is Virginia Kerr, the Podcast we’ll take a closer look at The pitfalls of relying too muc...
79|This Major Marketing Mistake Hurts Your Views and Your Brand
April 15, 2022 05:00 - 25 minutes - 35.5 MBIf you spend all your time answering the same questions as everyone else you’re going to run into a couple of problems; relying on market research only goes so far in helping you connect to your audience. You’re going to blend in with the other person who do what you do. What sets you apart is how you’re different, and the different strategies you use to make your content pop. In this episode of This is Virginia Kerr, the Podcast we’ll take a closer look at The pitfalls of relying too much...
78| Why Trendy Reels Aren't the Best Way to Grow on Instagram
April 08, 2022 05:00 - 13 minutes - 18.6 MBHow much have you actually grown in the last 3 months? Because if you only post trendy Reels, you could be hurting your account. Sure trends are popular. But if you only do trends it’s easy for your content to get lost and blend in with everyone else’s. That’s why you need to learn how to create original content that grabs people’s attention and gets them to remember you. In the latest episode of This Is Virginia Kerr the Podcast, we’ll talk more about: Why trends aren’t great for account g...
77| Is Collaborating With Your Competitors a Good Idea?
April 01, 2022 05:00 - 18 minutes - 24.8 MBLetting the fear of competition win out over the power of collaboration is one of the worst things you can do for your business. Instead of a scarcity mindset when it comes to clients, why not embrace the fact that there’s enough business for everyone, and collaborate with like-minded people AND grow your own reach? In this episode I talk more about: The benefits of collaboration Different strategies you incorporate collaboration in your overall strategy There are so many ways to utilize...
76| Get Noticed Through Storytelling
March 25, 2022 05:00 - 15 minutes - 20.7 MBWhat’s the right balance between storytelling and educational content? You don’t want your content to be all about you…but you want make sure you’re part of your content so they relate to you and remember you. That means making it about your ideal person while telling stories about you. Storytelling is what will help you standout and be remembered. In this episode of This is Virginia Kerr, The Podcast, I go over: Effective ways to utilize storytelling in your branding Things to avoi...
75| What's Not Working on Your Instagram Account? Here's How to Find Out
March 18, 2022 05:00 - 24 minutes - 34 MBTo know if your content is reaching new audiences and connecting with current ones, you need to examine the analytics of your content as well as your profile itself. It can be hard to even know where to start, so that’s why in this latest episode of This is Virginia Kerr, The Podcast we go into: What your instagram profile should look like/contain More into how the algorithm works for stories Stats to look for to help you analyze your content results Consistently posting will go a long...
74| Stop Looking Fake on Video
March 11, 2022 05:08 - 16 minutes - 22.9 MBAre you totally fine with sales and marketing until you hear that little click of the camera as it starts to record? The second you’re rolling do you feel like your soul leaves your body and you forget how to form coherent sentences? And your hands! What the heck do you do with your hands? This is Virginia Kerr, the Podcast to the rescue! In episode 74 I talk about: Ways to improve your on screen performance How to feel more comfortable and confident on camera Some of it is just getting...
74| Secrets to Looking Natural and More Interesting on Video
March 11, 2022 05:08 - 16 minutes - 22.9 MBAre you totally fine with sales and marketing until you hear that little click of the camera as it starts to record? The second you’re rolling do you feel like your soul leaves your body and you forget how to form coherent sentences? And your hands! What the heck do you do with your hands? This is Virginia Kerr, the Podcast to the rescue! In episode 74 I talk about: Ways to improve your on screen performance How to feel more comfortable and confident on camera Some of it is just getting ...
73| Video Strategies that Convert
March 04, 2022 06:00 - 36 minutes - 24.9 MBNothing kills creativity and motivation quite like pressure to crank out content. That’s where a content strategy comes in to save the day. The key here is to create consistent AND quality content, you need to know your audience and remember to post for them; let them inform your content, not trends, bells, or whistles. In this episode we talk more about: Posting for your audience and not an algorithm Strategies to ensure a balance between consistency and overwhelming your audience Even...
73| Stop Posting for the Algorithm & Start Posting for People
March 04, 2022 06:00 - 36 minutes - 24.9 MBNothing kills creativity and motivation quite like pressure to crank out content. That’s where a content strategy comes in to save the day. The key here is to create consistent AND quality content, you need to know your audience and remember to post for them; let them inform your content, not trends, bells, or whistles. In this episode we talk more about: Posting for your audience and not an algorithm Strategies to ensure a balance between consistency and overwhelming your audience Even...
72| From 0 to 10k in a Month on Instagram with Video! Student Success Story with Jan Ditchfield
February 25, 2022 06:00 - 38 minutes - 26.8 MBEspecially if you’re over a certain age, Instagram can feel like a members-only club of 20 somethings all running around with their giant smoothies and 47 snake plants. Young people love their trends, and why wouldn’t they? A lot of their social media usage is purely for entertainment/garnering popularity among their viewers. Trends are great for that. What they are NOT great for, is converting your audience into customers. On this episode of This is Virginia Kerr, the Podcast, we discuss ...
71| How to Make TikTok Work FOR You, Not AGAINST You
February 18, 2022 06:00 - 18 minutes - 13.1 MBTikTok tries, it really does. And it actually has things that other platforms lack. Do I love it like I used to? Nope. But I can admit that are some things it just does *better*. That’s why on this episode I go more into: More positive aspects of TikTok How I protect myself while I use it In terms of your brand and content, TikTok is a useful tool. The problem is when you start relying on it as a source of self-confidence or start listening to the trolls. Because the app is showing your ...
70| I May Be Leaving TikTok
February 11, 2022 06:00 - 11 minutes - 7.76 MBTikTok. You know it, you love it, you spend hours scrolling on it…should you delete it? But then what would get you through the unending workday/parenthood/existential dread? Also, don’t I literally run a program that offers video coaching to help you grow your brand? Indeed I do, but not at the expense of security, safety, or brain development. That’s why on this episode we’ll take a closer look at: Some of the reasons TikTok is a risky app to indulge in Things to anticipate if you co...
69| Low Views? It's Not You, It's Your Audience
February 04, 2022 06:00 - 25 minutes - 17.3 MBWhat exactly are transitions? They’re creative edits that grab people’s attention and keep them watching your video longer. We’re talking about the best ways to use transitions! We’re also talking about trends. Should you use them! What’s the best way to use them so you stand out? Not all trends work for all people. Today I’m giving you ideas on how to use trends and get creative with them. In this episode we’ll go over: Ways to use video transitions in...
68| Are You Too Late for Video?
January 28, 2022 06:00 - 14 minutes - 10.1 MBIs everybody making videos but you? With all the content out there, it’s easy to feel that way. Like there’s no room for anything new from you. You should just give up now, take up knitting, and settle in for a quiet, Reel-less life, right? Wrong. In this episode we’re going to talk more about how: Why now is the time to start using video How your perspective is what sets you apart What to focus on so you can start the right way I know how discouraging it can feel to watch someone s...
67| Video Strategies for Busy Boring People
January 21, 2022 06:00 - 23 minutes - 16.5 MBThink you’re “too boring” to create video content? Or that it's too time-consuming, or that you’ll be horrible at it? None of this is true and I’m telling you why in the latest episode of This is Virginia Kerr, the Podcast, so we can put these lies to rest, once and for all. We’ll cover: The most common excuses about using video How to overcome those excuses How to find inspiration and tap into the Real You on camera I know video is intimidating. That’s why I’m here. To show you t...
66| My Video Mistakes: What I'd Do Differently If I Started Today
January 14, 2022 06:00 - 18 minutes - 25.7 MBIf you’re afraid of posting video on Instagram, this one's for you. I dreaded making video content for social media when I started. I was lost and intimidated. I posted random stuff on Instagram and only trends and silly videos on TikTok. This was not the way to build my business with video. To do that, I was going to have to get real and actually speak on camera. In this episode we’ll talk more about: Things I’ve learned along the way Tips and tricks to help you create consistent vide...
65| How to Create Consistently Solid Content Without Losing Your Mind
January 07, 2022 06:00 - 34 minutes - 31.2 MBAh, the age-old (well, 10ish years old) question… How do you get views on Instagram? Maybe you’re just starting out on your ‘gram journey. Or maybe you’ve noticed your views have taken a dip post-holidays (this is very common, don’t panic). So what do you do? We’ll go into all this and more in this episode of This is Virginia Kerr. I’m taking a deep dive into: How Instagram actually works in terms of the algorithm Techniques to make your content stand out while retaining your sanity ...
65| Increase Your Reach and Engagement with My 2022 Posting Strategy
January 07, 2022 06:00 - 34 minutes - 31.2 MBHow do you get views on Instagram? Maybe you’re just starting out on Instagram. Or maybe you’ve noticed your views have taken a dip post-holidays (this is very common, don’t panic). How do you fix it so you reach more people? We’ll go into all this and more in this episode of This is Virginia Kerr. I’m taking a deep dive into: How Instagram actually works in terms of the algorithm Techniques to make your content stand out while retaining your sanity A steady combination of planning...
64| LIVE COACHING! Set Up Your Video Strategy and Goals for the New Year!
November 12, 2021 19:17 - 19 minutes - 17.7 MBAre you posting random videos? Posting videos like everyone else hoping you'll get good results too? The people crushing their business goals online..aren't posting just Reels. And they certainly aren't posting random videos. I'm breaking down exactly what your videos need to do to make you money. And I 'm doing it by sharing a training inside my program This Is Video School. Use this information to set up your goals and strategy for the New Year so you are productive, take action and get ...
63| Secrets to Being Confident on Camera
November 09, 2021 15:38 - 20 minutes - 18.9 MBLooking and feeling confident on camera can be accomplished quickly when you know what you need to do and how you need to think. When you understand something you are already less afraid of it. Knowledge and action will conquer your fear..but you need both. I am giving you what you need so you can instantly look and feel more confident on video. And if you want more strategy and accountability so you can get seen and get paid with video, grab my program This Is Video School. Today is the...
62| Stop Overthinking Your Video with My Baby Step Plan
November 08, 2021 12:41 - 23 minutes - 21.9 MBDoes video scare you? Do you overthink it? Run out of ideas? Worry that you'll look dumb and people will talk about you? I was that person too! I came up with a step by step plan to help me overcome my fear and get on Instagram stories, LIVE, Reels and Instagram video (formally known as IGTV.) I used it to get on TikTok and YouTube too! I am giving you my exact plan today!! I'm also giving you my holiday special on my program This Is Video School!!! If you liked this episode you will love h...
61| Attract the Right People with This Brand Strategy
October 29, 2021 21:12 - 25 minutes - 23.1 MBYou brand isn't just about who you are. It's also about who you are not. Today we're walking through how to identify what make you different and how to express is with your video marketing. You want to weed out the people who aren't for you and your business and the best way to do that is to straight up tell them you are not for them. You want to eliminate your competition- show off how you are NOT like them. Let's get into it so you can stand out and make money with your video! Oh- side...
60| Wanna Stand Out Online? Do This!
October 23, 2021 19:53 - 33 minutes - 30.3 MBWe are diving into what gets people noticed and remembered on social media. This type of content and branding means less time creating content and more people coming to see your content. If you're ready to get remembered and get a simple system that will help you always have something to post- get ready! This is how you do it. And if you want to learn how to master this check out my program This Is Video School. Warning: It is not your every day Reels course. It's a video marketing cou...
59| Stop Relying on Reels to Build Your Business
October 15, 2021 18:54 - 21 minutes - 19.8 MBInstagram Reels are hot right now, but only using Reels is not a good video marketing strategy. We are breaking down what types of videos you need to be posting to grow your business. We will also talk about the different types of platforms and how some are better than others for business. And how you can repurpose your videos and make more money with them! If you are overwhelmed and frustrated that your videos aren't converting people into customers, this episode is for you!!! And if you...
58| Instagram Changes and Crashes: What Do We Do Now?
October 08, 2021 16:32 - 26 minutes - 24.6 MBWe’re breaking down the new changes on Instagram, the lessons we can learn from last weeks Instagram's crash and how we need to tweak our online video strategy for the new year. We’re all feeling angst on so many levels with the changes online but mostly OFF LINE. We can't live on autopilot. We need to be aware of what's taking our time and whether it deserves that time and energy. How are we going to show up for the people in our lives and for the RIGHT people!? How are we going to scale a p...
57| Testing Your Videos
April 01, 2021 21:08 - 20 minutes - 18.6 MBYes video can be scary. Frustrating. Overwhelming. But when you see each video as an experiment. As a test. It gets easier and you get better at much more quickly. Today I am sharing how I tested my way from no video on social media...all the way to becoming a video coach and cranking out video on multiple platforms every day. I'm also sharing how I am currently testing a concept and you can steal my strategy to use on your next test. Also, the next Reels Challenge starts Monday April 5th in...
56| Your Reels Insights
March 24, 2021 19:24 - 19 minutes - 17.7 MBHere's how to breakdown your Instagram Reels to figure out what's working and what's not working. I'm taking you into a Q and A session with the members of my course This Is Video School. You'll hear how to get people back to your account with Reels and how to analyze a Reel to see why it was successful or why it wasn't successful. We also talk about Reels cover images and why you need them. Grab my FREE Reels Cover Templates so you always have an image ready to go!
55| Results from My 30 Day Reels Challenge
January 20, 2021 22:41 - 17 minutes - 32.4 MBWhat happens when you post 30 Reels in 30 days...you learn a lot. Here's a break down of the lessons I learned. While I did gain 10,000 new followers by posting every day for 30 days I also learned what people like and what they don't like. I discuss what worked and what did not work in this live training I did inside my video course This is Video School.
54| Your Reels Strategy Plan
January 12, 2021 00:15 - 42 minutes - 38.8 MBReels can grow your audience but you want to grow your audience with the followers who want and need your services and products. This is a Reels training I did in my Real Reels Challenge Facebook Group. You will learn exactly how to plan and prepare your Reels so you can start creating them now and attract the right people too your account. This is also a sample of what my video course This Is Video School is all about. And this week only you can save $100 on lifetime access to the course.
53| Our Biggest Gifts From 2020
December 29, 2020 23:23 - 22 minutes - 20.9 MBThis year was overwhelming, unexpected, heartbreaking and straight up hard but it wasn't a fail. It wasn't a loss. It wasn't a total disappointment. We cannot go into 2021 without recognizing the gifts of 2020. This is a breakdown of my 10 greatest lessons from 2020 and how to use them to set you up for a successful 2021.
52| Burnout: How To Keep Going When You Don’t Feel Like It
December 23, 2020 19:57 - 20 minutes - 18.7 MBIt's the week of Christmas and the stress and daily grind can wreck a person if they're not careful. This episode is a real and raw confession and plan. You are not alone. You need a strategy, a break and fresh outlook. This breaks them all down for you.
51| How to Get More Engagement LIVE VIDEO COACHING
December 15, 2020 22:36 - 30 minutes - 28.2 MBIf you are having a hard time getting engagement on your videos or figuring out how to put your personality in the videos while making them valuable..this will break it down for you. Listen in to this LIVE video strategy session with one of the members of This Is Video School.
50| LIVE VIDEO COACHING: Tools to Better Plan Your Videos
December 08, 2020 22:51 - 22 minutes - 20.2 MBIf you feel all over the place with your videos and that they aren't helping you grow your audience, this episode is for you. You can listen in as I help Santa figure out a video marketing strategy to get the message out about his one on one virtual visits. We dive into specific ways he can crank out videos to grow his audience and book more sessions by Christmas. We also talk about tricks to helping him look more personable on camera. If you listen and want to learn more about booking a ses...
49| Answering Your Reels Questions
December 01, 2020 23:47 - 23 minutes - 21.5 MBHow do you make a Reel? What content should you put in a Reel? Why should you use Reels in the first place for your business? We are going all in on Instagram Reels and how you can use it to grow your audience and grow your business. I'm giving you my strategy that helped me grow my Instagram account by more than 30,000 followers with Instagram Reels.
Get More Clients with My Video Strategy: LIMITED TIME GIFT INSIDE
November 24, 2020 17:00 - 43 minutes - 33.2 MBListen in to learn my exact video strategy that will help you stand out and set up a sustainable foundation for your business. Plus hear the 3 BIGGEST MISTAKES online business owners make with social media and why it's hurting their sales and branding. You can grab my Black Friday Offer through Friday 11/27/20. Get lifetime access to This is Video School. Save $100 off retail pricing. This offer is only up for a few days and then it's GONE! Purchase right here and I will see you inside!
48| Get More Views! 5 MUST DO Strategic Steps Before You Hit Record on Your Next Video
November 18, 2020 00:39 - 34 minutes - 25.8 MBMany people think their videos don't get watched because they have a small audience, they don't have the right equipment or a weak on camera presence. But the biggest mistake they make is NOT strategically planning their video before they hit record. This is my 5 Step Strategy to growing an audience and converting followers into clients with my videos. It's how I grew my Instagram account by 30K followers in less than three months and grew two TikTok accounts to well over 275k followers each ...
48| 5 MUST DO Steps Before You Hit Record on Your Next Video
November 18, 2020 00:39 - 34 minutes - 31.6 MBMany people think their videos don't get watched because they have a small audience, they don't have the right equipment or a weak on camera presence. But the biggest mistake they make is NOT strategically planning their video before they hit record. This is my 5 Step Strategy to growing an audience and converting followers into clients with my videos. It's how I grew my Instagram account by 30K followers in less than three months and grew two TikTok accounts to well over 275k followers each ...