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19 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 4 ratingsLearn from world-class marketing execs, practitioners, entrepreneurs and thought leaders as they share the secrets to their success and their views on marketing and business trends. We discuss strategies, tactics and trends in content marketing, social media, growth marketing, demand generation and brand strategy. Guests share their tips on how to build a brand and marketing programs that attracts & retains customers, and keeps them coming back for more.
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Episodes
#19 - Launching a Successful DTC Ecommerce Brand | Ronnie Teja
October 15, 2019 07:56 - 59.1 MBOn the show we have Ronnie Teja. Ronnie is a prolific entrepreneur who has run a number of ecommerce companies over the years. He has recently launched a fashion brand called Branzio. On the episode we discuss the ins & outs of launching a new watch brand, running a direct to consumer (DTC) ecommerce company, why brand is so important in consumer marketing and Ronnie's relentless customer focus.
#18 Conversion Copywriting Tactics | Joel Klettke
October 08, 2019 09:00 - 72.1 MBJoel Klettke is is on the show today to share his approach to conversion copywriting and tactics you can use to improve conversion rates.
#17 - Advice for Startup Founders from a Successful VC | Semil Shah
October 03, 2019 08:08 - 54.5 MBIn this episode, we are getting a behind the scenes look into the thought process of a VC. This is the perfect episode for young entrepreneurs and startup founders. Today we have Semil Shah, the founder of Haystack a seed stage VC fund. Semil was an early investor in DoorDash, Instacart, HelloSign, Giphy and others. He’s also known for being a prolific writer, sharing his thoughts on VC and tech. During this interview we dig into what he looks for in startups & founders. And some of his suc...
#16 How to Achieve Double-Digit Growth Consistently | Cameron Herold
July 02, 2019 09:51 - 32 minutes - 50.7 MBToday on the Growing Pains Podcast you are in for a masterclass from an accomplished executive and thought leader Cameron Herold. Cameron is the founder of COO Alliance - The World’s Leading Network for Chief Operating Officers. He’s also a best selling author of books such as Free PR, Vivid Vision, Meetings Suck, Double Double, The Miracle Morning. Cameron has also spoken at TedX events, so you can check him out there as well. I asked Cameron to join the show to teach us the strategic s...
#15 Executive Leadership Fundamentals | Mic Berman
May 31, 2019 10:40 - 50 minutes - 67.8 MBToday on episode 15 of the Growing Pains podcast we have Mic Berman. Mic is a highly sought after leadership coach & strategic advisor, who works with a multitude of companies. She’s coached founders, new CEO’s and aspiring executives on how to grow as a leader, and teaching them the building blocks that’s required to successfully scale an organization. Prior to being a leadership coach Mic has over 20 years experience working in tech companies like Mozilla, Yahoo & firms like McKinsey & Co...
#14 How to Succeed as a Serial SaaS Entrepreneur | Hiten Shah
May 24, 2019 09:40 - 32 minutes - 57.5 MBThis is episode 14 and today I have Hiten Shah. I invited Hiten because he is a true serial entrepreneur. Hiten Shah is the co-founder of numerous successful SaaS companies, including FYI (helps you find your documents in 3 clicks or less), Crazy Egg (creates heatmaps for your website), Product Habits (content and education for Product teams), KISSmetrics, and others. He has also advised or invested in over two dozen technology startups. In this candid conversation, Hiten touches on: How...
#13 This Savvy Entrepreneur had More at Stake than Most Founders | Nicole Smith
May 17, 2019 08:46 - 43 minutes - 59.2 MBOne of the things I love about doing this podcast is meeting super interesting people. And learning about how they got to where they are today. That’s why today I invited Nicole Smith. Nicole Smith is the founder & CEO of Flytographer a personal photography service when you travel abroad. It’s a really great concept, you should check out their site. I invited Nicole because she didn’t fit the stereotypical startup founder mold. She’s a mother of two boys. She was a successful marketing ex...
#12 Getting Your Product Positioning Right the First Time | April Dunford
May 08, 2019 08:38 - 1 hour - 82.2 MBIf your company is having difficulty growing past your first 100 customers. Or... Your sales people are struggling to get past the first call. Ornnn Your ideal customers seem disinterested or at worst confused…this is the show for you. All those things I mentioned are symptoms of poor product positioning. Product positioning is a fundamental foundation in your marketing strategy and if you get it wrong…everything down stream suffers including your sales. Today I had a very informative and a...
#11 How to Run a High Performing Ecommerce Marketing Program | Geoff Henshaw
May 01, 2019 09:09 - 29 minutes - 40.1 MBToday I invited Geoff Henshaw. Geoff is the VP of Marketing for O2E Brands. He was previously a marketing leader at Clearly.com the innovative ecommerce company that was a pioneer in selling contact lenses & eyeglasses online that rapidly grew to over $300M in revenue. Clearly.com eventually was sold to Essilor International for $445 million. Geoff was also the head of marketing for a short-lived ecommerce shoe retailer shoes.com. Geoff shares how operational excellence set apart Clearly.c...
#10 How to Convince Leadership to Experiment & Make Big Bets | David McIninch
April 24, 2019 08:07 - 54 minutes - 73.7 MBToday on the Growing Pains podcast we have David McIninch. David is the Sr. VP, of Strategy & Marketing at Fiserv a successful B2B Fintech Startup. He was also the VP of Marketing for Jobber where he grew customer acquisition by 300% annually David was also the Chief Revenue Officer at Acquisio an SEM ad management platform that was acquired by Web.com I invited David to the show today, not only because he’s one of the savviest marketers I’ve spoken to, but also because he has a deep und...
#9 The Surprising Marketing Channel That's Contributing to Freshbook's Growth | Chris Sisco
April 17, 2019 06:30 - 55 minutes - 77 MBToday on Growing Pains, I invited Chris Sisco the Associate Director of Digital Acquisition at Freshbooks. Chris and I share war stories and compare notes on all things digital. We touched on a number different areas of digital marketing from recruiting, experimentation, marketing attribution and the one channel that Chris was surprised to find out was contributing to Freshbook's new customer acquisition. Links: Chris Sisco on LinkedIn I'd like to hear from you: What topics should we ...
#8 How Clio Got Funding During the 2008 Recession | Jack Newton
April 09, 2019 10:00 - 50 minutes - 69.5 MBJack Newton is the Co-Founder and CEO of Clio a leading legal practice management platform. I met Jack a few years ago and immediately noticed how Clio was quite different than a lot of cut-throat, growth at all costs startups. I invited Jack to Growing Pains to share the early days of Clio and why he's so passionate about building a workplace he can be proud of. In this episode we learn why bootstrapping your way to a lifestyle SaaS business can be misguided and why VC funding is necessary...
#7 How to Evolve Your SEO Strategy in 2019 | Eli Schwartz
April 02, 2019 10:00 - 39 minutes - 55.3 MBEli Schwartz is the Director of Growth & SEO at SurveyMonkey. Eli is a solid SEO with very practical advice on how to succeed in SEO today. On top of that he's a super cool professional and was a pleasure to have on the podcast. Lots of strategic tips in this episode if you want to get your SEO right. Would love to hear what you think. I'm on Twitter @marcbitanga or you can email [email protected] Links: Eli on LinkedIn Eli's blog I'd like to hear from you: What topics should we co...
#6 How to get Free PR with Zero Experience | Adrian Salamunovic
March 26, 2019 12:00 - 30 minutes - 41.9 MBAdrian Salamunovic is on the show today and he shares with us a do-it-yourself blueprint to get free PR without agency and with zero experience. Adrian shares a ton of actionable tips to get your PR efforts off the ground and delivering results. Links: Buy Adrian's book here: Free PR - How to Get Chased by the Press without Hiring a PR Firm Adrian on LinkedIn I'd like your feedback: What topics should we cover? Send me an email Did you like the episode? Rate it or submit a short ...
#5 From Startup to Profitable Online Business | Sahil Lavingia
March 20, 2019 12:00 - 57 minutes - 79.1 MBSahil Lavingia is the Founder & CEO of Gumroad. A simple to use ecommerce platform crafted for Creators. Sahil shares his experience as the second hire at Pinterest. He also dives into his venture funded startup journey that ultimately led to cultivating a profitable online business. Sahil shares the ups & downs of startup life as a founder. Plenty of startup and life lessons in this one. Enjoy! Links: Sahil's Essay on Medium: Reflecting on My Failure to Build a Billion-Dollar Company Sa...
#4 How to Use Story & Industry Analysts to Win in Enterprise Marketing | Lori Bush Shepard
March 11, 2019 17:59 - 55 minutes - 68.8 MBLori Bush Shepard is the former VP of Corporate Marketing at Marketo & was also the VP of Marketing with Mobify. She successfully placed Marketo in the Gartner Leader Quadrant and achieved an 800% increase in global media coverage for Marketo. And as the Global VP of Marketing with Mobify she grew marketing's influence on the sales pipeline from 47% to 90% in a year. Today we'll learn: How your marketing story will set you apart in the enterprise market What a startup should look for in...
#3 How Unbounce's Content Marketing Strategy Led to Doubling MRR | Jeremy Wallace
February 26, 2019 01:33 - 50 minutes - 44 MBJeremy Wallace is the former CMO of Unbounce. Jeremy shares his marketing roots including his role as VP of marketing for an online gaming company where he was responsible for a $50M marketing budget. We’ll also discuss how content marketing was fundamental to Unbounce nearly doubling their MRR. During our talk, we learn about: His Jedi mind trick on how to create amazing content The research he conducts before doing any landing page testing His experience having both marketing & sales ...
#2 Rocketship SaaS Growth & Leadership Lessons | Steve Johnson
February 09, 2019 00:52 - 48 minutes - 64 MBSteve Johnson has led sales, partners, growth & revenue for a number of SaaS companies such as Constant Contact, Hootsuite, Vidyard & more Steve shares: Lessons from his first startup venture where he partnered with Salesforce & Microsoft The early days at Hootsuite and exponential growth from $500K ARR to $100M ARR in just a few years Advice from Mark Benioff on industry events to generate sales Strategies to make your product stick and difficult to replace How to evaluate business fo...
#1 How Collaboration & Culture Led to Lavalife & Freshbook's Growth | Mitch Solway
January 30, 2019 02:35 - 1 hour - 94.1 MBMitch Solway has had a storied career working for well known brands like P&G, Lavalife, Vidyard, Freshbooks and others. He shares gives sage advice to marketing leaders who join as a startup's first VP of Marketing or CMO. During our talk, we learn about: What it takes to be successful as the first marketing executive His viewpoints on how to use goals to improve alignment The one product change that drastically improved revenue for Lavalife How culture and brand are synonymous I'd li...