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#10 How to Convince Leadership to Experiment & Make Big Bets | David McIninch
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English - April 24, 2019 08:07 - 54 minutes - 73.7 MB - ★★★★★ - 4 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today on the Growing Pains podcast we have David McIninch.
David is the Sr. VP, of Strategy & Marketing at Fiserv a successful B2B Fintech Startup.
He was also the VP of Marketing for Jobber where he grew customer acquisition by 300% annually
David was also the Chief Revenue Officer at Acquisio an SEM ad management platform that was acquired by Web.com
I invited David to the show today, not only because he’s one of the savviest marketers I’ve spoken to, but also because he has a deep understanding of how to persuade leadership teams to make big bets like multi-million dollar radio campaigns or make sizeable investments in events.
The biggest takeaways from me on this episode aren’t spoon-fed tactics but how David is able to navigate the tricky waters as a marketing leader to convince his leadership team that they’ll need to be comfortable with tactics that aren’t easy to measure or get approved.
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