#12 Getting Your Product Positioning Right the First Time | April Dunford
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English - May 08, 2019 08:38 - 1 hour - 82.2 MB - ★★★★★ - 4 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
If your company is having difficulty growing past your first 100 customers. Or...
Your sales people are struggling to get past the first call. Ornnn
Your ideal customers seem disinterested or at worst confused…this is the show for you.
All those things I mentioned are symptoms of poor product positioning. Product positioning is a fundamental foundation in your marketing strategy and if you get it wrong…everything down stream suffers including your sales.
Today I had a very informative and absolutely hilarious conversation with April Dunford.
April is the author of a new book:
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
April is a positioning consultant who has over 25yrs experience working with B2B tech companies to solve their positioning challenges. She is a highly sought after speaker who has been featured at conferences such as:
Startup Empire
CTA Conf
Tech Toronto
And more
In this episode we discuss:
The symptoms of poor positioning
Why April believes product market fit isn’t real
Her process for helping clients see you as the leader in your space
And how to convince executives to change their whole strategy when it’s clearly not working
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