51: Your Unique Business Strategy with Tara Gentile

Welcome to Therapy Chat! Today’s episode, the 9th and final episode in the Practice Building Series, is about using what makes you unique to create a successful business. Host Laura Reagan, LCSW-C interviews amazing business strategist Tara Gentile, host of Profit.Power.Pursuit podcast, highly sought out speaker, creator of Quiet Power Strategy™ and the author of Quiet Power Strategy, The Art of Earning, The Observation Engine and The Art of Growth. Tara talks about exactly how you can tap into your Quiet Power and use it to highlight who you are and what makes clients want to work with you. She explains that it’s not just about being yourself. She explains how she uses systems to help people find her. She defines the three pillars of a business used in Quiet Power Strategy and why market research is important. Tara explains how you can use a “virtual focus group” to develop your business strategy. She speaks about what causes entrepreneur burnout and offers one key to avoiding it. She lists tangible ways you can change what you’re doing to avoid entrepreneur burnout. She teaches us about the importance of being intentional in your work in marketing your business, and what business strategy really is, in words we can easily understand. She leaves us with one question to ask that helps us identify our business strategy.

Resources mentioned in this episode:

Book: The 22 Immutable Laws of Branding by Al Ries & Laura Ries on Amazon: (non affiliate link): https://www.amazon.com/22-Immutable-Laws-Branding/dp/0060007737/ref=sr_1_1?ie=UTF8&qid=1474393744&sr=8-1&keywords=22+immutable+laws+of+branding

Toggl time tracking tool: https://toggl.com/

Tara’s podcast: Profit.Power.Pursuit.

Tara’s Quiet Power Strategy website: http://quietpowerstrategy.com

Tara’s QPS – the Lab: http://Lab.quietpowerstrategy.com

Tara’s books: http://taragentile.com/books/

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