#199 - Mélanie Masarin, CEO Ghia: Glossier & Dig Inn Creative Exec Builds Hottest Booze-Free Bev Brand
DTC POD: How The Best Brands Are Built
English - June 09, 2022 20:51 - 41 minutes - 38.4 MB - ★★★★★ - 54 ratingsSociety & Culture Business social media marketing creator marketing email marketing nik sharma emmett shine creators founder cpg marketing dtc tips brand awareness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Mélanie chats with Blaine & Ramon about building Ghia. Some topics include how to create a new beverage category, production considerations for a new beverage type, early-stage funding advice and key supporters along the way, customer-led product iteration, building a culinary first brand, design and branding insight, leveraging restaurants and retail as a distribution strategy, Ghia’s focus on retail channels, and much more.
2:35 - 7:11 Melanie’s career before Ghia
9:39 - 11:56 Selling the idea of Ghia
12:57 - 14:09 Adapting to COVID
18:12 - 21:42 Formulating Ghia
22:52 - 24:35 Fundraising
27:04 - 32:47 Creating the branding
35:23 - 37:47 Developing new products
38:15 - 40:44 Fostering relationships while scaling
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Mélanie Masarin- CEO & Co-founder of Ghia
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel