#190 - Paul Voge, Aura Bora: Sparkling Water. Shark Tank, & Bootstrapping Retail to 5k+ Stores

DTC POD: How The Best Brands Are Built

English - April 26, 2022 22:34 - 46 minutes - 42.4 MB - ★★★★★ - 54 ratings
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Previous Episode: #189 - Cynthia Plotch, Stix: Building the DTC Women’s Health Stack, OBGYN Approved

Next Episode: #191 - Kristin Toth, Fernish: Amazon OG Takes on Furniture As A Service

Paul Voge speaks with Blaine & Ramon about how creating DIY flavors with his soda stream led to a full-fledge sparkling water business.
Paul discusses the challenges of building a CPG brand, being on Sharktank during the height of COVID, Aura Bora’s path into retail stores, why he prefers retail over DTC orders, and more.

4:17- 6:06 Starting a CPG brand

9:08 - 15:34 Co-packers and distributor

15:50 - 17:04 Family & friend investors

17:12 - 23:04 Filming Sharktank in COVID

24:57 - 29:26 Creating new flavors

29:48 - 35:29 Retail over DTC

35:37 - 38:29 Watchout for chargebacks

43:55 - 49:19 Retail stores that carry Aura Bora

This episode is brought to you by OpenStore:

Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.

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