#189 - Cynthia Plotch, Stix: Building the DTC Women’s Health Stack, OBGYN Approved

DTC POD: How The Best Brands Are Built

English - April 21, 2022 15:14 - 48 minutes - 44.5 MB - ★★★★★ - 54 ratings
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Previous Episode: #188 - Emily Elyse Miller, OffLimits: Using Web3 to Build A Counter Culture Cereal Brand

Next Episode: #190 - Paul Voge, Aura Bora: Sparkling Water. Shark Tank, & Bootstrapping Retail to 5k+ Stores

Stix makes women’s at-home health essentials like fertility, pregnancy, UTI, and yeast infection products. In today’s episode, Stix cofounder Cynthia Plotch chats with Ramon & Blaine about building Stix, finding investors, talking to customers about difficult subjects, and how her prior experience at Harmless Harvest gave her the confidence to create Stix.

1:10 - 5:52 Story behind Stix

8:08 - 8:45 Medical Advisory Board

13:19 - 16:56 Raising VC money

17:59 - 20:31 Prior startup experience

22:37 - 28:57 Understanding the customer

29:25 - 38:33 Customer service & conversations

39:35 - 43:24 Product & Regulatory Environment

45:29 - 46:13 Distribution

This episode is brought to you by OpenStore:

Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.

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