Shaping Buyer Agency Perception in Your Marketing | This Week in Marketing
The Tom Ferry Podcast Experience
English - April 24, 2024 11:00 - 35 minutes - 50 MB - ★★★★★ - 1.1K ratingsBusiness Education Self-Improvement business entrepreneur entrepreneurship finance marketing health leadership interview productivity fitness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The New Buyer Presentation – Rules & Adjustments | Tom Ferry Show
Buyer agency has never been more important.
Since the NAR lawsuit first dropped, consumers have seen buyer agents in a different light. It’s your job to fix that and the way you do it is in your real estate marketing.
In this episode of This Week in Marketing, Jason Pantana talks with Brian Boero, the co-founder of 1000Watt about the best marketing for shaping buyer agency perception today.
Watch or listen now.
In this episode, they discuss…
0:00 – Fixing buyer agency perception
4:08 – What matters to consumers
9:16 – Questioning value
12:00 – Setting better expectations
16:25 – Tell the right story
22:50 – Revealing statistics
26:30 – The best script is the truth
31:00 – Lead the pack