The Tech Marketer
10 episodes - English - Latest episode: over 7 years ago -The weekly podcast for marketers who strive to be continuously improving. Who understand that our world is constantly changing, and it’s up to us to keep learning and growing. Because what works today, probably won’t work tomorrow. A mix of practical tips and interesting guest interviews to keep you improving your tech marketing skills.
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Episodes
Ep 14: How Equity Crowdfunding helps raise capital and brand awareness
November 02, 2016 18:25 - 29 MBMarketing leaders are now finding themselves in the driving seat of capital raising efforts, needing to understand more about the their own businesses to create messages for investors. When successful, equity crowdfunding not only raises capital, it also raises your profile. In episode 14 of the Tech Marketer podcast I chat to Assemble Advisory director […]
Ep 13: Instagram vs Snapchat
October 13, 2016 08:03 - 17.8 MBTech Marketer podcast covers the latest in social media news
Ep 12: AB Testing Marketing Strategy with Frans Riemersma of Boardview
August 09, 2016 20:07 - 32.8 MBMarketing strategy was once a locked into marketing plans and powerpoints at the start of each year. These days are long gone! Marketing strategy is can now be AB tested and improved in the same way as headlines and ad imagery. It should be a constant work in progress as we learn and improve our […]
How to name your new SaaS app (Part 1) – Name Storming
July 28, 2016 07:08How great tech companies like Uber and Twitter came up with their names, and how to name-storm your own perfect name.
Ep 11: Naming your new SaaS app
July 28, 2016 06:15 - 34.8 MBIn episode 11 of the Tech Marketer podcast, I’m joined by digital marketing and branding expert Nicola Cloherty. We discuss the important step of naming your new SaaS app or tech company. We cover the steps for choosing the perfect name, including: Name-storming – how to come up with ideas and what do if you get […]
Ep 10: Marketing News – Pokemon Go, Snapchat Memories and Facebook Live
July 18, 2016 19:24 - 37.9 MBThe latest need-to-know news for digital marketers. This week’s Tech Marketer Podcast is co-hosted by Digital and marketing expert Nicola Cloherty. Nicola has over ten years experience working in NZ, UK, USA and Spain. I first meet Nicola while she was the Marketing and Communications Manager of Flick Electric, a start-up shaking up the NZ power industry and […]
Ep 9: The future of marketing with Danu Abeysuriya
July 13, 2016 07:23 - 23 MBDanu Abeysuriya is the CEO and founder of Rush Digital, he was also recently named the NZ Hi-Tech Association’s Young Achiever of the Year. Rush Digital combines technology and creativity in cutting-edge experiences for some of the world’s biggest brands including Microsoft, Samsung, Heineken and National Geographic. I’ve been itching to talk tech and marketing with Danu […]
Ep 8: Faster, better and happier. Surviving the pace of modern marketing.
July 08, 2016 20:07 - 11.5 MBStudies have shown you can increase your team satisfaction and happiness by 30%. And at the same time you can increase the velocity of the work you deliver and reduce your time to market. Sounds like a nirvana right? In this episode I’ll be sharing my experiences learning Agile marketing and how it helps marketing teams […]
Ep 7: Using digital influencers to drive campaigns with Stephanie Charles of StarNow
June 07, 2016 07:24 - 15.1 MBStephanie Charles of StarNow shares how they are using digital influencers to drive campaigns with impressive results cost effectively.
Ep 6: Pitch Perfect
May 19, 2016 05:51 - 8.91 MBAdvice on creating memorable introductions for yourself and your tech brand.