![Tao of Sports Podcast artwork](https://is4-ssl.mzstatic.com/image/thumb/Podcasts113/v4/e8/74/1b/e8741bd6-c2fd-f1fb-4ad1-d3c88b1b08c0/mza_4906934454511026573.jpg/100x100bb.jpg)
Ep. 422 - Andrew Goodrich (Sr. Associate AD, USF)
Tao of Sports Podcast
English - December 01, 2014 08:00 - 37 minutes - 25.5 MB - ★★★★★ - 30 ratingsSports Business athletics compliance league mls nba nhl sales whl baseball business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ep. 421 - Mike Wendling (Director of Ticket Sales, Oklahoma State)
Andrew Goodrich has a knack for creating promotional processes that develop the fan experience further for both the University of Miami and the University of South Florida. A large component of this effort comes from a deep dive into the world of analytical structure, where Goodrich utilizes both digital media and fan information. This is part of the budding trend occurring throughout college athletic departments as administrators are asking: just who are our fans? Goodrich has a few answers, especially for the young university alumni at USF. Twitter: @ATGoodrich