Tao of Sports Podcast
888 episodes - English - Latest episode: 12 days ago - ★★★★★ - 30 ratingsSports Revenue & Marketing Consultant Troy Kirby interviews those in the front office within the professional and amateur sports industry, focusing on the details of the business. Ranging topics include ticket sales, marketing, administration, compliance and facility operations.
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Episodes
Ep. 888 - Andrew Rubinstein (Annual Fund and Athletic Development Director, Lake Superior State University)
April 15, 2024 13:12 - 37 minutes - 52.7 MBAndrew Rubinstein left the world of professional sports and group ticket sales to join the ranks of the annual fund at a remote university with Division I hockey in the state of Michigan. Rubinstein shares his choices, how he interacts with potential and current donors using technology such as Zoom, and embraces the idea that there's a longer play at stake when speaking to someone about the school. Rubinstein's background also includes several professional minor league hockey stints, where h...
Ep. 887 - Garrett Nolan (Independent Ticket Consultant)
April 08, 2024 13:04 - 55 minutes - 76.2 MBIt's been more than a minute since Garrett Nolan came on the podcast, way back in 2015 on Ep. 449. Nolan was a working stiff for one arena back then, but is now on his own, helping various platforms and partners achieve their revenue goals through his expertise. Nolan talks about his journey from being employed by one venue to his own independent consultancy, which includes concerts, casinos and comedy clubs. Nolan has his own views on ticket bots, their relevancy in the marketplace and what...
Ep. 886 - Craig Cugno (Vice President & General Manager, Ticket Sales - University of Connecticut at TAYMAR Sales U.)
April 04, 2024 15:28 - 33 minutes - 46.3 MBCraig Cugno has had his work cut out for him, because as much as he wants to have two winning college basketball teams, it means that he has to work that much harder to get their off-site arenas filled up each, eight times a year. Good problems to have. Cugno discusses his start in minor league baseball, selling minor league hockey, then going to the University of Rhode Island athletics, before the University of Connecticut. At the end of it all, Cugno still focuses on the idea that group sa...
Ep. 885 - Paul Fruitman (Chief Consultant, iSports Insights)
April 01, 2024 16:09 - 33 minutes - 45.6 MBIt's been over 11 years since Paul Fruitman came on the podcast. The Canadian sports executive has ventured from ticket sales to corporate to now looking at brand insights for the sports space. Fruitman talks about what changed and what hasn't since that time, and how everything matters now to a brand, less on what is in the stadium, but what eyeballs exist outside of it.
Ep. 884 - Kyle Pottinger (Sr. Vice President, Ticket Sales & Service, Phoenix Suns)
March 28, 2024 17:09 - 32 minutes - 30 MBKyle has had three stints with the Phoenix Suns, first as an intern, then as a group sales rep, then finally, back to take the lead of the organization's overall ticket sales strategy, now as Senior Vice President of Ticket Sales & Service. Kyle shares his vision of how the Suns have managed to do the impossible, create a 133-game sell-out streak off of the backs of the pandemic, and create one of the biggest brands in the Phoenix metropolitan area. Kyle also talks about some of the legacy i...
Ep. 883 - Joe Bertoletti (Assistant General Manager, Insignia Events)
March 25, 2024 17:04 - 34 minutes - 31.4 MBThe last time that Troy talked to Joe, they were at the 2016 NACDA Conference. Troy was at UC Davis and Joe was at Holy Cross. Now, both are no longer in college athletics, which has changed drastically in that time. Joe made his way out to the southwest, working at both Surprise Stadium, the Cactus League home of the Kansas City Royals and Texas Rangers, and now at Insignia Events, owned by the Arizona Cardinals for their State Farm Stadium event conversion unit. Joe talks about the variabl...
Ep. 882 - Rob Yowell (President, Gemini Sports Group)
March 21, 2024 16:59 - 1 hour - 58.9 MBRob Yowell has the entry of naming rights explode during his time in the industry, and has adopted the ability to sell new brands on the world of sports. Yowell has spent his time over the last few years helping groups such as bitcoin gain entry into the sports world space. Yowell covers some of the ins and outs of that industry segment, along with the role of sport tourism boards in order to attract larger events to a metropolitan area. Yowell also chats about his own experience as a sport ...
Ep. 881 - Mike Dellosa (Vice President of Ticket Sales, Arizona Diamondbacks)
March 18, 2024 16:55 - 44 minutes - 40.5 MBMike Dellosa grew up in the Arizona Diamondbacks organization, rising to the role of Vice Presiden to Ticket Sales. So when it came to the pandemic, he did something drastic, throwing out the playbook entirely on how to sell tickets to fans. Dellosa felt that desperate times called for desperate measures, and he did whatever it took, by forcing in a different membership model than was witnessed at the organization before. And good thing he did, as Dellosa explains, because even the people he...
Ep. 880 - Matt Slatus (President, General Manager, Camelback Ranch)
March 14, 2024 17:00 - 34 minutes - 34.9 MBMatt Slatus returns to the podcast, now as President & General Manager of Camelback Ranch, the Cactus League home of the Los Angeles Dodgers and Chicago White Sox. Slatus talks about the decade separation between his podcast guesting adventures, how he took a General Manager job at the Ballpark at The Palm Beaches (Houston Astros & Washington Nationals home), and all of the ins/outs of running a two month Spring Training operation, with a lot of other factors throughout the year.
Ep. 879 - Kathy Burrows (Sold Out Seating, Sales Trainer)
March 11, 2024 17:00 - 32 minutes - 30.4 MBKathy Burrows has been a guest and friend of the podcast for over a decade. So its fitting that she be the first guest since 2019, when the podcast was last updated. Things have changed in the industry, for the better, as the phone crusher model seems to be dead or dying. Kathy talks about what she has learned, especially by asking those buyers what is being done right or wrong to sell them, and how she has incorporated critical thinking leadership training into her sales model for upper man...
The Hidden Fan Ep. 1
November 20, 2019 14:09 - 30 minutes - 21.4 MBStagefront's Mike Guiffre co-hosts this podcast with Troy, discussing various components of searching for the hidden fan. In this episode, data is discussed, along with what that data actually means, in a constructive conversation toward driving revenue in different ways. Including the Don Cherry firing.
Ep. 878 - Sarah Uhran (Owner, APC Agency)
February 11, 2019 08:00 - 30 minutes - 24.5 MBSarah Uhran has taken the concept of personal branding for athletes and turned it on its head. Uhran represents a new type of dynamic that showcases not only the athlete brand from what the public sees, but also the consistent advisor role of ensuring athlete success in their personal or professional interactions with others. Uhran discusses how she has helped guide athletes toward the best decisions possible throughout her involvement with her clients. Twitter: @SarahUhran
Ep. 877 - Chris Spano (VP, American Hockey League)
September 17, 2018 07:00 - 27 minutes - 19.1 MBChris Spano ties various components of the primary and secondary ticket markets together, working for MLB, NFL and NHL teams, along with working at StubHub. Now, at the American Hockey League, Spano discusses some of the ways that the secondary ticket market can even help minor league hockey survive and thrive in a constant push for new inventory sales to the open market. Spano also talks about ways to train staff, along with the understanding that group sales, not season tickets, tend to be...
Ep. 876 - Graham Oliphant (CEO, Rugby Festival Events)
May 21, 2018 07:00 - 28 minutes - 19.5 MBGraham Oliphant has helped the growth of rugby in the United States and the United Kingdom, creating a strategic planning effort that other sport organizations have begun to follow. Oliphant talks about the impact of Major League Rugby in America, which has launched successfully with the Seattle Seawolves beginning a sellout streak and developing a winning format for other MLR teams to follow as expansion of the league nears. Oliphant also runs the London 9 Festival due for July 2018. Twitte...
Ep. 875 - Jim Sweeney (FIMBA USA)
May 14, 2018 07:00 - 25 minutes - 17.7 MBJim Sweeney is just getting started in a period when most people are looking at retirement. Sweeny serves as an international board member and the head of FIMBA USA (Federation of International Masters Basketball Association). The International Olympic Committee calls FIMBA the best senior sports federation in the world. Sweeney talks about how FIMBA hosted its 15th world championship in 2017 in Italy, with over 367 teams, and almost 6,000 players from around the world. Twitter: @FIMBA
Ep. 874 - Jeff Lapsansky (Tickets/Marketing, BMW Championship)
May 07, 2018 07:00 - 22 minutes - 15.2 MBThe BMW Championship represents a unique challenge for Jeff Lapsansky, since he has to sell tickets to a PGA Tour event that moves every other year to a different city. Lapsansky discusses some of the ways that he drives ticket sales and marketing for the event, as well as ensures that pricing maximizes the possibility of a return for the non-profit organization running the BMW Championship. Twitter: @JeffLaps
Ep. 873 - John Markiewicz (Director of Sales, Chicago White Sox)
April 30, 2018 07:00 - 25 minutes - 18.9 MBThe weather doesn't stop a great ticket sales staff from selling. John Markiewicz shares his knowledge about selling in cold weather for baseball and hot weather for hockey. Markiewicz talks about his strategy in driving group ticket sales for Chicago White Sox games in April where the temperature is a high of 8 degrees, and selling hockey in Florida, where it is always hot out, and yet, the goal is to get everyone inside a building to watch a winter sport. Markiewicz covers some of the deta...
Ep. 872 - Troy King (Director of Ticket Sales, Churchill Downs)
April 23, 2018 07:00 - 24 minutes - 17 MBAs if it couldn't get confusing enough, Troy King comes on the podcast to share a funny episode at the 2018 National Sports Forum regarding Troy Kirby, Troy Tutt and Troy Kirby and one confused gentleman who said "Hi Troy" when all three turned around at once. King talks about his time at Churchill Downs, selling over 70 events beyond the Oaks & Derby. King shares his experiences in selling horse racing, as well as major and minor league baseball.
Ep. 871 - Zach Dayton (Sr. Assoc. AD, Fairfield U)
April 16, 2018 07:00 - 30 minutes - 20.7 MBZach Dayton returns to the podcast after nearly four years since his original one (Ep. 328). Dayton talks about his transition from Pace University, a D2 school, to Fairfield University, which is Division 1. Dayton shares his insight into bringing not only fresh ideas, but also ways to help implement those ideas beyond the presentation stage with traditionalists in a group. Twitter: @Zach_Dayton
Ep. 870 - Holly Marie Jones (Fmr. COO, Corvallis Knights)
April 09, 2018 07:00 - 24 minutes - 18.1 MBFresh off her departure of a second stint with the Corvallis Knights, former COO Holly Marie Jones shares her insight into the West Coast League baseball franchise's brand, and how she was able to enhance it through merchandise, ticket sales and concessions. Jones discusses how the presence of the mascot, along with a sidekick, helped boost the Knights' community efforts as well as shaping the overall food & beverage experience for the fans by bringing it all in-house. Twitter: @HollyMarieJo...
Ep. 869 - Dominic Laico (CEO, AutoProcessor)
April 05, 2018 07:00 - 28 minutes - 22.6 MBBack in 2010, if Dominic Laico had been able to get his work done for a secondary market reseller on time, the entire resale market would have never been revolutionized. Laico would launch AutoProcessor in 2011, with the set goal of mass uploading e-tickets to all secondary distribution channels at once. Laico compares notes on what the market was before and after his company was formed, as well as some of the issues that have created consumer frustration today, including short-selling. Laic...
Ep. 868 - Glenn Wong (Sports Law Professor, ASU)
April 02, 2018 07:00 - 39 minutes - 27.2 MBGlenn Wong has had a continual front-row seat to the evolving world of sports law education, citing his enrollment in one of the first sports-focused legal classes in the country. After a long tenure at U-Mass, Wong is helping broaden the sports legal education on the west coast at Arizona State University. Wong discusses various components of sports law; from NCAA issues and FBI probes to potential labor collusion. Twitter: @WongSportsLaw
Ep. 867 - Brad Taylor (GM, El Paso Chihuahuas)
March 29, 2018 07:00 - 32 minutes - 22.5 MBThe biggest dog in the fight is sometimes a little yapper. That's what El Paso Chihuahuas' general manager Brad Taylor discusses as he joins the podcast, covering exactly how the MiLB team has created one of the hottest merchandise brands across the country. Taylor talks about perception versus reality with the El Paso, Texas/Juarez, Mexico marketplace, as well as how the El Paso Chihuahuas' mascot is the biggest ambassador of the team in the greater community. Taylor specifically mentions h...
Ep. 866 - Alicia Jessop (Assist. Professor, Pepperdine)
March 26, 2018 07:00 - 37 minutes - 28.8 MBSince 2012, Alicia Jessop has had one of the premiere sports legal blogs called Ruling Sports. Jessop has parlayed that platform into a full-fledged website, as well as a career change from a practicing assistant city attorney to an assistant professor at the University of Miami and Pepperdine University. Jessop discusses her path, as well as provides insight into various aspects of sport law, especially on how it impacts cultural norms and society as a whole. Twitter: @RulingSports
Ep. 865 - David Crawford (Principle, FloorballGuru)
March 22, 2018 07:00 - 29 minutes - 20.6 MBDavid Crawford is one of the top industry advocates for the game of Floorball, which is fast becoming one of newest off-season training options and intramural sports in the world. Crawford shares his story of how he first engaged with the sport of Floorball, and quickly because one of its staunchest promoters. Crawford talks about launching his own business, Floorball Guru, LLC, and some of the new endeavors it has allowed him to do. Twitter: @FloorballGuru
Ep. 864 - Mackie Feierstein (Assist. AD, Miami)
March 19, 2018 07:00 - 25 minutes - 18.5 MBMackie Feierstein doesn't have the ability to focus on a single successful sport, because the University of Miami athletic department has several winning programs to sell. Feierstein talks about serving several masters, including men's basketball and football, as well as picking up prospects between both. Feierstein discusses the issue of playing in an NFL stadium, with a heavy-premium focus, and how he trains his staff to work toward selling out the house. Twitter: @MackieFire
Ep. 863 - Harris Peskin (Associate Attorney, ESG Law)
March 15, 2018 07:27 - 37 minutes - 25.6 MBHarris Peskin works for the leading esports law firm in the world, ESG Law. Peskin talks about representing various ownership groups and teams in leagues throughout esports, and how that shakes out as the landscape begins to solidify from a wild west atmosphere into a structured tier system. Peskin describes governance and esports economics, as well as where the industry has to go in order to be successful long term. Twitter: @HarrisPeskin
Ep. 862 - John Roberson (CEO, Advent)
March 12, 2018 07:00 - 31 minutes - 22.5 MBThe core principles of design and branding are discussed beyond the idea of logo, focusing on environment for both the staff member and the fan. John Roberson covers some of the dynamics of what his company, Advent, has done in the marketplace in order to create an atmosphere that people want to touch and feel connected by, that includes the Stanford Cardinal's Home of Champions and the Dallas Cowboy's The Star display of The Ring of Honor Walk.
Ep. 861 - Charles Welde (GM, Bloomington Edge)
March 08, 2018 08:00 - 26 minutes - 18 MBIndoor football has had hundreds of defunct teams or franchises switching leagues. The practice is considered almost common place. Yet when the Bloomington Edge decided to depart the Champions Indoor Football League for another, they were sued. Edge general manager Charles Welde talks as much as he can about the lawsuit and where the team sits today, as well as how it trains its staff and interns to sell experiences in such an uncertain environment.
Ep. 860 - Eric Platte (Sr. Director of Ticket Sales, Atlanta Hawks)
March 05, 2018 08:00 - 34 minutes - 23.7 MBGrowing an account representative into a skilled sports sales professional is Eric Platte's goal at the Atlanta Hawks. Platte discusses his mindset in how to foster growth from each new hire to develop a pipeline of success for the Hawks organization. Platte talks about allowing the curtain to be pulled back on what selling in sports is, as well as the time commitment required up front of all employees. Twitter: @EricPlatte
Ep. 859 - Lenny Goh (Business Development, Tradable Bits)
March 01, 2018 08:00 - 24 minutes - 20.1 MBThe bridge between the accumulation of consumer data and actionable data in sports revenue generation is narrowing in focus daily. Lenny Goh discusses how the advent of social media data collection is now starting to yield out measurable returns for sports teams and concert ticket buyers, as clients are starting to figure out exactly what makes an online transaction occur. Goh talks about the methodology that transforms a message into a marketing sale. Twitter: @lennygoh
Ep. 858 - David MacKay (Partner, SPP)
February 26, 2018 08:00 - 26 minutes - 19.6 MBAs the esports revolution continues, so does the separation from the original game tournament structure to an actual revenue generation model focused on corporate sponsor activation and player rights. Strategic Project Partners' David MacKay shares his knowledge of the esports space from Australia's arena, discussing how the growth of the vertical within the sports industry has shown some dynamic growth, but also some cautious issues still to be worked out. MacKay presents a vision of where ...
Ep. 857 - Mike Forman (Sr. Director of Branding, Carolina Hurricanes)
February 22, 2018 08:00 - 31 minutes - 28.7 MBMike Forman has entered into the unique experience of helping on-board his new ownership group at the Carolina Hurricanes, which has helped re-invigorate the local fan base as well as create dynamic, outside the box thinking. Forman describes the process of meetings, which has solidified direction toward a fan-focused model of customer service and branding. Forman talks about his new ownership group has also connected older fans from the Hartford Whalers days in a way not thought possible un...
Ep. 856 - Debra Fine (Author, The Fine Art of Small Talk)
February 15, 2018 08:00 - 35 minutes - 25.2 MBDebra Fine's latest book, The Fine Art of Small Talk, is about revolutionizing how we engage with each other in ways that lead toward relationship building, as well as business development. Fine discusses ways to not only break the ice, but avoid a "Stage Five Clinger" who isn't going to buy but merely absorb your time. Fine talks about how to engage with people on a personal level and move it toward getting them to want to buy from you. Twitter: @DebraFine
Ep. 855 - Tim Katt (Global Sports Venture Studio)
February 12, 2018 08:00 - 32 minutes - 23.8 MBThe Los Angeles Dodgers have found a key way to innovate off of the field, combining forces with R/GA studios to create the Global Sports Venture Studio, a technology accelerator. GSVS Managing Director Tim Katt discusses what all of that means, and why a professional sports franchise is smart to infuse itself into the tech-development space of start-ups. Katt talks about the types of innovation already realized as well as the commitment level needed to succeed long term. Twitter: @tim_katt
Ep. 584 - Erin Dutcher (Operations Specialist, San Diego Seals)
February 08, 2018 08:00 - 21 minutes - 14.9 MBErin Dutcher may have a famous name around San Diego sports, but she refused to trade on it, earning her own way by gaining a position with the San Diego Seals, the new lacrosse team. Dutcher talks about how important it was for her to be hired for her own skills, rather than the coaching lineage of her father or grandfather, and how the Seals became that perfect opportunity. Dutcher shares how she seeks to impact the front office staff in a positive way every time she enters the room.
Ep. 853 - Andrew Brandt (Sports Law Professor)
February 05, 2018 08:00 - 33 minutes - 23.5 MBAndrew Brandt has sat on both sides of the table in a NFL player contract negotiation; both as a player agent and as legal counsel of the NFL's Green Bay Packers. Brandt also has an interesting distinction of being the agent of Ricky Williams, dropped in favor of rapper Master P, who guided Williams to one of the worst contracts in NFL history. Brandt discusses the nuances of NFL player representation, how it varies from other sports in terms of contract terms and length. Brandt talks about ...
Ep. 852 - Tom McMillen (President/CEO, LEAD1)
February 01, 2018 08:00 - 29 minutes - 20.5 MBTom McMillen oversees 129 Football Bowl Subdivision athletic directors, working on mentoring and advocacy, as president/CEO of LEAD1 Association. The organization has been around since 1986 and has fostered a conduit of growth of athletic directors, as well as giving voice their challenges to legal matters happening in the nation's capitol. McMillen, a former Congressman, shares his insights into the new tax legislation which erases seat donation write-offs and the fall-out that new law can ...
Ep. 851 - Eric Jackson (Founder, EMJ Capital)
January 29, 2018 08:00 - 37 minutes - 26 MBEric Jackson has managed to create one of the more remarkable weekly emails to date, focused on the financing of media and technology. Jackson covers several topics in-depth, providing reasoning for his investment strategy as well as the different issues cropping up with various companies. Jackson discusses the recent departure of ESPN's John Skipper, focusing on those who might serve as heir-apparent, the Amazon Prime sports streaming model and Bill Simmons' success/failure of The Ringer. T...
Ep. 850 - Eric McElvenny (Motivational Speaker)
January 25, 2018 08:00 - 25 minutes - 19.4 MBInjured Marine Captain Eric McElvenny came back from Afghanistan, recovering from a below knee amputation, with a goal set to run an Ironman competition. He's now going for the world record for an amputee with zero sign of stopping. McElvenny discusses his return from injury, how he looked at staying positive, and what goals he has for the future beyond sport. Twitter: @EricMcElvenny
Ep. 849 - Lee Landers (President, Appalachian League)
January 22, 2018 08:00 - 25 minutes - 19.3 MBSince 1959, Lee Landers has worked in minor league baseball, seeing the various trends and attitudes of sports marketing. Landers discusses how he started out as well as how the game has changed off of the field in the perception of promotion. Landers talks about crazy promotions gone bad because of weather, and some of the ways that ownership groups have finally come to terms with sharing ideas.
Ep. 848 - Mark Burns (Founder, Sports Business Chronicle)
January 18, 2018 08:00 - 29 minutes - 20.6 MBMark Burns returns to the podcast for a second go-around after Ep. 697, leaving two online publications behind to start his own digital venture, the Sports Business Chronicle. Burns reflects on some of the choices that he made in order to initiate his own reporting microsite, including taking a chance on himself and whether enough subscribers would buy-in to what he built. Burns talks about the negativism he encountered and how he shrugged it off. Twitter: @markjburns88
Ep. 847 - Christopher Asa (Assoc. AD, FAMU)
January 15, 2018 08:00 - 34 minutes - 23.5 MBChristopher Asa returns to the podcast after almost five years in between episodes (Ep. 161). In that time, he's worked for MiLB at the Montgomery Biscuits, the ACC's Florida Seminoles and with the Florida A&M Rattlers. Asa's role with FAMU oversees revenue generation for ticket sales, fundraising and overall external relations. Asa talks about the challenges as well as the successes of working at a HBCU, especially when it comes to the impact on student-athletes of working at FAMU. Asa shar...
Ep. 846 - Jennifer Piorkowski (Sales Director, TGSM)
January 11, 2018 08:00 - 30 minutes - 25.8 MBJennifer Piorkowski has an ambition to kill the porta-potty in all tailgate lots national wide. Piorkowski discusses her disdain for the plastic wall commode and suggests the alternative of using a portable bathroom solution. Piorkowski talks about the growing fan experience outside of the stadium which influences attendance, especially when it comes to female fans. Not to mention all of the data that can be harvested from a portable bathroom solution as well. Twitter: @tgsmsportsmktg
Ep. 845 - Matt Jessep (CEO, EGAA)
January 08, 2018 08:00 - 28 minutes - 19.4 MBAs the world of esports gaming explodes, so does the opportunity for player representation. Matt Jessep is a sports agent in Australia's National Rugby League, who is helping redefine player rights and values within the esports industry. Jessep discusses some of the issues surrounding the game today, including how promoters treat esports players as well as whether the prize money guarantees are legitimate. Jessep talks about some of the newer aspects of getting in front of the top esports pl...
Ep. 844 - Chad McEvoy (Professor/Chair, NIU)
January 04, 2018 08:00 - 32 minutes - 22.4 MBDr. Chad McEvoy comes on the podcast to chat about sports management degrees and their viability in the marketplace. Are sports management programs expected to generate job opportunities or to develop critical thinking skills? Is it an either-or scenario? McEvoy discusses whether sports sales managers even want sports management programs to train students on sales, or if that is still training preferred done by the sports sales managers themselves. Twitter: @ChadMcEvoy
Ep. 843 - Dave Rowan (COO, NLL)
January 01, 2018 08:00 - 29 minutes - 20.6 MBDave Rowan oversees the financial operations for the 32-year-old National Lacrosse League, which is focused on smart, efficient franchise expansion with great partners such as ownership groups like Comcast-Spectacor and Alibaba. Rowan shares his vision of how the digital growth of the NLL on Twitter and OTT has increased not only awareness of the sport of box lacrosse, but also gained traction with younger demographics. Rowan talks about the challenges of ensuring that ownership protects the...
Ep. 842 - Mark Washo (CBO, Rochester Rhinos)
December 28, 2017 08:00 - 34 minutes - 27.4 MBThe Rochester Rhinos of the USL have announced that they won't be playing for the 2018 season. Chief Business Officer Mark Washo returns to the podcast (Ep. 113) to discuss how the decision came down, as well as his return to sports after spending time in the cruiseliner industry. Washo discusses some of the issues around professional soccer, including how one of the biggest problems is an internal one, with soccer's hardcore fans. Twitter: @SoccerWasho
Ep. 841 - Jim Hayes (Citizen Resale Activist)
December 25, 2017 20:26 - 24 minutes - 17.2 MBBefore 2017, Jim Hayes never thought about who owned his Denver Broncos tickets. He always thought that he did. Since 2011, after being on a 75,000+ waiting list for 6 years prior, Hayes had been a Denver Broncos season ticket holder. But when he decided to resell his tickets through the official Ticketmaster exchange, he unwittingly had his information weaponized against him. Hayes' story goes beyond the issues of resale, and explore the issues of customer service, season ticket investment ...
Ep. 840 - Annemarie Hastings (EVP, Fund Raisers Sports)
December 22, 2017 15:52 - 29 minutes - 20.5 MBIn her 20 years with the San Francisco Giants, Annemarie Hastings helped craft one of the largest client relations programs for a Major League Baseball team front office. Hastings discusses how the Giants approached season ticket holders, renewals, and high-level client retention as well as building a strong brand through their front-line ambassadors at the ballpark and through their call staff. Hastings is quick to mention that "listening" is as much selling as anything, as well as build cl...