That Will Never Work
76 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 112 ratingsHow many times have you been told “that will never work”?
Probably not as often as Netflix co-founder Marc Randolph. The veteran Silicon Valley entrepreneur, advisor, investor, speaker and best-selling author has founded or co-founded half-a-dozen successful startups and mentored scores of entrepreneurs from first time business owners to established CEOs.
Be a fly on the boardroom wall as Marc's podcast opens up the opportunity to entrepreneurs everywhere to gain the benefit of his years of experience as he helps each guest think through their business problem.
These lively conversations, which showcase Marc’s unique combination of analytical skills, tough love and a healthy dose of humor, provide actionable advice that will benefit founders - and would-be founders - at every stage of their business journey.
New episodes every Tuesday.
Want to be a guest on That Will Never Work?
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Episodes
#72 Is it a Culture Problem or a Hiring Problem?
October 25, 2022 07:00 - 38 minutes - 35.3 MBThis week’s guest Pat’s business centers on one of the most hyped and controversial investment forms ever – crypto currency. His company The Giving Block is at the forefront of crypto-philanthropy, bringing a new generation of investors together with non-profits. Despite market turbulences this is one hot sector and his team has ballooned from 5 to 100 strong. But the speed of success comes with its own hurdles - how do you sculpt company culture and your hiring strategy when you...
#71: Is Pre-Revenue Funding a Pipe Dream?
October 18, 2022 07:00 - 33 minutes - 30.9 MBMany great entrepreneurial ideas were spawned in response to the pandemic. For this week’s guest Kyle it all began with him wondering how he could recreate the in-person feeling of reading bedtime stories to his child in Canada when he was stuck in Texas while the borders were shut. He also worried about how he could stop kids like his from falling behind. His solution is the Edsoma app. So far everyone loves it – Shaquile O’Neill even just joined his advisory board! But he is...
#70: How to Get Your Business Buzzing
October 11, 2022 07:00 - 39 minutes - 35.7 MBMany people dream about their passion project becoming a full time gig but Allison is one of those rare people who made it a reality. Her love for honey bees became the Siller Pollinator Company and the initial momentum was gratifying. But growth has stalled and this has her at a juncture… Can Marc help her find her scalability sweet-spot? Listen in for actionable tips on finding your focus and getting your business buzzing. Want a deeper dive into these topics? The paperbac...
#69: Should You Buy or Lease Your Location?
October 04, 2022 07:00 - 20 minutes - 18.7 MBHave you ever wondered what people do with the advice that Marc gives them on the show? Well, David Silberman, co-founder of PingPod, is here to tell you just that. The first time he and Marc talked, David was trying to strategize the growth of his ping pong venue business and one of the hot topics was whether to buy or lease locations. Now that the company has been in business for a while, find out how things have evolved.. and what has real time data told him about the key ren...
#68: The Premium Product Conundrum
September 27, 2022 07:00 - 34 minutes - 31.2 MBHow earth friendly are the so-called “earth friendly” products? In the opinion of this week’s guest Justine Potashnik - not very. But she believes she has the answer in her Advanced Soapberry Formula, derived from Himalayan tree nuts. A product like this has a higher cost to create than its competitors, which has her at a juncture - should the company take a lower margin to get onto shelves faster or focus on being premium? Listen in for Marc’s tips on how to make the pivotal d...
#67: Let Go to Grow
September 20, 2022 07:00 - 33 minutes - 30.8 MBBelissimo Hats has achieved something rare in today’s market – the company has an enthusiastic celebrity following without ever having to pay a dime in influencer marketing money. They can count mega stars like Jamie Foxx and Snoop Dogg among the fans who just love to post about wearing their product. But the problem is co-founders, brothers Levi and Yossi Chayo, are still trying to do it all themselves. Are their worries about delegating getting in the way of the growth the...
#66: How to Become a Pitch Pro
September 13, 2022 07:00 - 25 minutes - 23.5 MBFaith has a patent pending product and she thinks it’s time to take it out to investors. Trouble is, as an Entrepreneurship & Marketing Junior her live pitching experience for The Shaving Step was limited to student pitch contests. So what does that mean now that she wants to get real world investment? Listen in for a masterclass from Marc on how to get yourself ready to take your product out to the market, with actionable advice not just for young entrepreneurs but for anyone...
#65: The Wedding Industry is Worth Billions – What Could a Break-Up Industry be Worth?
September 06, 2022 07:00 - 38 minutes - 34.9 MBNatasha’s dream wedding went up in flames just before the big day. As she picked up the pieces of the breakdown of her nine year relationship, she had a realization: she was in way more need of all those items from her gift registry now than she had ever been when she and her fiancé were still together. As she moved back into her parents’ basement she had a lightbulb moment - there was a whole potential industry that could be created to help people like her get back on their feet...
#64: Did it Work? Catch Up Special: Bolder Adventure Park
August 16, 2022 10:42 - 23 minutes - 21.5 MBHave you ever wondered what people do with the advice Marc gives them? This week’s guest Paul Fontanelli was in the planning stages of his Bolder Adventure Park when he appeared as one of the first guests on the show. His business is an ambitious indoor venue out of Grand Prairie, Texas, which seeks to bring together everything from rock climbing to ice-skating under one massive roof. He had questions not just about launching the business, but also about the tricky work-life ba...
#63: Stop Thinking and Start Doing!
August 09, 2022 07:00 - 40 minutes - 37.4 MBSometimes entrepreneurs get so caught up in making their idea perfect, they forget to collide it with reality. Is that what’s happening to this week’s guest Reilly? His site Fleur.ai seeks to disrupt and democratize the art world. But it’s been tough. It’s an idea he and his co-founders passionately believe the world needs but it’s also a pitch that Marc’s heard a few times before. So what makes Fleur different? Have they got enough data to prove their premise? Listen in for an a...
#62: Resurrecting the Great American Movie Drive-In with an Urban Twist - Feat. Special Guest Mitch Lowe
August 02, 2022 07:00 - 26 minutes - 24 MBBen is stuck. He’s the founder of outdoor pop-up concept WEDriveIns, which repurposes disused urban parking lots as drive-in movie theaters. City officials have been gratifyingly swift to support the project which provides Covid safe entertainment and brings customers to shopping areas. It all looks so promising… So why can’t Ben scale? Well, he needs the permission of the movie studios to use the technology to get him there. And, they ain’t budging. This mindset reminds Marc o...
#61: The Six Month Work Year
July 26, 2022 07:00 - 32 minutes - 30 MBMatt has an intriguing question - can a founder work just six months of the year and still have a successful business? Frightmare - his UK based scare attraction - turns a great profit every year. But while the event itself is seasonal, he’s realized that to be a success the business needs backroom staff year round. But he’d rather spend the off season in his camper, driving between the ski resorts of Europe. Can a work-life balance really extend to taking 6 full months of Van L...
#60: How to Turn Your Kitchen Side-Hustle Into a Brand
July 19, 2022 07:00 - 32 minutes - 30 MBKrystina decided to take the leap and try to make her home- bakery business her full time gig just before the pandemic hit. While most people would have hit pause, she instead reimagined her offering and The Messy Cookie home kit was born. Big names like Wayfair and Ebay jumped on board for her delicious virtual team-building escape. But while she’s been able to get in the virtual door once, she’s struggled to get repeat business from the big companies for her cookie decorati...
#59: Entrepreneurship Isn’t Brain Surgery… Or is it?
July 12, 2022 07:00 - 30 minutes - 28.1 MBSome industries don’t want to be disrupted, but that doesn’t mean you should step back from the fight! This week’s guest Alex Koefman knows he has a solution that surgeons like him all over the world need – but he needs to form partnerships with medical device companies in order for his SurgeryTV app to be successful. The trouble is, they just aren’t biting. The current system of creating an archive of videos involves a wearying series of steps including thumb drives, home downl...
#58: Success is in Sight - Now What?
July 05, 2022 07:00 - 41 minutes - 38.2 MBWhen bars and pubs across the world closed during the pandemic, so did their game nights… For this week’s guest Mark Walsh it was a heart-stopping moment as British pub quizzes were his business. He immediately set to work reimagining this unique style of trivia entertainment for remote times by creating his Kwizzbit app. The growth has been so fast that his lean team has been working to redevelop the platform to be able to host up to 100,000 players at a time. But Mark’s b...
#57: How to Overcome Resistance to Change
June 28, 2022 07:00 - 29 minutes - 26.7 MBThere are few industries more resistant to disruption than education… But despite the odds, this week’s guest Benny Boas seems to be making some headway. He’s the founder of Upright Education, a bootcamp-style program aimed at helping adult learners rapidly re-skill in tech. The course is intended to be white-labeled at colleges. But while the program runs at a fast pace, the company’s growth isn’t… The market changes so fast, shouldn’t it be self-evident to higher education ins...
#56: When your Biggest Competitor is Inertia
June 21, 2022 07:00 - 30 minutes - 28.3 MBCity red tape seems so baked into American life, that it stopped being a problem people even bothered trying to solve. But when Covid hit, it forced the opportunity for change. Businesses – especially restaurants - faced fast changing regulations and had to be able to get the new permits they needed to operate at speed, or face going under. No business, means no city tax and the city itself facing a funding shortfall. This presented the opening for this week’s guest Catherine Geanu...
#55: How to let go When You’re the Founding CEO
June 14, 2022 07:00 - 30 minutes - 28.1 MBWhere to put the mountains of trash humans create is a problem that only seems to keep growing. Recycling is one part of solving the problem… the other is having consumer products last longer so we don’t create as much garbage to begin with. That’s the thinking of this week’s guest Chris Burrage, founder of San Francisco based Proclamation Goods. With some savvy social media, the company’s core product – an ultra durable three-piece pan set – is becoming a sensation with the slo...
#54: The Boutique Approach to Taking on the Big Box Stores
June 07, 2022 07:00 - 31 minutes - 29 MBStephanie’s cracked the hardest part – her Austin, TX, designer boutiques have seen record growth this past year despite the pandemic. She knows for a fact she’s taking sales away from the big hitters like Nordstroms, Revolve and Amazon - her customers just prefer the personal touch she brings to the sales experience. But now that she’s setting her sights on expanding into other cities she’s got a hurdle to overcome – if the reason her clients love Estilo is because the experienc...
#53: My Meeting with Jeff Bezos. Is Netflix for sale?
June 07, 2022 06:30 - 33 minutes - 30.9 MBIn the summer of 1998, Reed and I flew up to Seattle to meet with Jeff Bezos to discuss nothing other than potentially selling Netflix to Amazon. It was a decision that would have serious implications. Listen to me tell the whole story in this free chapter from the audiobook of the international bestseller: That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea, now available in Paperback! The paperback edition is out now in all good bookstores and online: www.a...
#52: Start-Up Stress Special: Mental Health for Founders
May 31, 2022 07:00 - 46 minutes - 42.9 MBWhen you look at social media it seems like founders all live like rockstars. But this belies the reality. The truth is, being a founder can be one of the toughest, loneliest tasks you’ll ever face. It’s not just the long hours and financial pressures… studies show three quarters of entrepreneurs are affected by mental health issues. So why isn’t Start-Up Stress more talked about? And when you’re facing it, what should you do about it? Can you ever admit you’re having mental ...
#51: Finding Your Subscription Sweet Spot
May 24, 2022 07:00 - 42 minutes - 39.3 MBKarl is faced with a puzzling subscription problem: he has plenty of downloads of his Cofeesup app – but his conversion rate from free trial to paying customer is surprisingly low. His solution to lift up neighborhood cafes over the mega marketers like Starbucks seems like a no brainer – you can get three cups of specialty coffee a week for just $8 a month… and the cafes even get supplied with free beans. So why isn’t his growth as caffeinated as his product? Listen in as Marc ...
#50: Does it Take Money to Make Money?
May 17, 2022 07:00 - 27 minutes - 25.3 MBIs the old adage still true, that it takes money to make money? That’s what this week’s guests Lauren Arshad and Jen Cefaly are trying to figure out. They are the co-founders of Los Angeles based Design Hive, an edutainment company that creates hands-on STEAM workshops for both kids and adults. The duo are brim full of ideas and are poised to grow but both they - and their capital - are spread thin… Is it the right time to raise? Listen in as Marc dissects predicaments faced by...
#49: Using Sampling to Unleash Your Niche!
May 10, 2022 07:00 - 36 minutes - 33.3 MBHow best to unleash your niche? That’s what has Paul stumped. He’s the founder of a company called Cicero Learning, a business that helps families with the problem of global education access on a bespoke basis. It’s an educational method referred to as “World Schooling” which has become a hot topic thanks to the pandemic when laptop wielding parents realized that certain job types can now be done from literally anywhere in the world. But how can you best get customers educated ...
#48: Can Free Consumable Products Make Big Profits?
May 03, 2022 07:00 - 32 minutes - 29.8 MBIs it possible to make big profits from a free consumable product? This week’s guest Josh Cliffords certainly thinks so. By selling ads on the side of bottles he’s been able to establish his brand FreeWater at lighting speed in his hometown of Austin, Texas. His flair for posting viral TikTok videos has sent his message around the world. Josh has ambitious goals - creating the world’s first free supermarket in which all the products are ad-backed and free-to-consumer, and with char...
#47: Could This Rival Kumon?
April 26, 2022 07:00 - 33 minutes - 31 MBIt’s no secret that the pandemic hammered small businesses - especially those with brick and mortar locations. But this week’s guest, Angela, wasn’t going to let her thriving math enrichment business close, even when her store had to. As a prime example of the power of the pivot, she’s actually managed to more than double her customer base and take her Philadelphia local business Trapezium Math, national by moving it online... But all this potential for growth has her at a cros...
#46: Can you Create a Repeatable, Scalable Business When Your Business is You?
April 19, 2022 07:00 - 31 minutes - 28.4 MBShe’s worked with celebrities like Kendall and Kylie Jenner, brands like Adidas and magazines including Rolling Stone and Teen Vogue… She's even been a judge on Miss USA. But fashion photographer Sophie Elgort has hit a career juncture faced by many would-be entrepreneurs: how do you scale when your business is you? She thinks she’s created a solution in her new company ClickHouse, which does back-to-back portrait photography pop up sessions to create “headshots” - photos that p...
#45: Betting your Idea will Disrupt the Market? Here’s what You Need to Know.
April 12, 2022 07:00 - 29 minutes - 26.7 MBArmy vet Cooper is the founder of SoBet, a new peer-to-peer sports betting and social media platform that targets the elusive Gen-Z consumer. But it’s a pitch that Marc has heard a thousand times before… and most of those pitches failed to make it. Can this West Point grad prove both to Marc - and to the market - that his mix of reducing the juice and onboarding influencers is enough to get his platform off the ground? Listen in for Marc’s tips for trying to find success in a cr...
#44: Could this be the world’s youngest start-up?
April 05, 2022 11:00 - 22 minutes - 20.8 MBHow do you support entrepreneurial spirit in your child? That’s what Marc explores in this week’s episode with the help of the first ever quartet of co-founders to appear on the show. Elementary schoolers Julianne, Zachary, Maxfield and Mark have created beverage brand Astronade and caught Marc’s attention with their plucky marketing plan that even wound in their local mayor. Could the kid factor be the secret sauce? Listen as Marc gives a masterclass in how the youngest of ent...
#44: Could this be the World’s Youngest Start-Up?
April 05, 2022 11:00 - 22 minutes - 20.8 MBHow do you support entrepreneurial spirit in your child? That’s what Marc explores in this week’s episode with the help of the first ever quartet of co-founders to appear on the show. Elementary schoolers Julianne, Zachary, Maxfield and Mark have created beverage brand Astronade and caught Marc’s attention with their plucky marketing plan that even wound in their local mayor. Could the kid factor be the secret sauce? Listen as Marc gives a masterclass in how the youngest of ent...
#43: Did Marc just get Career Envy?
March 29, 2022 11:00 - 30 minutes - 27.5 MBJames is an adventurer in both life and business. But when your career is breaking world records how do you turn that into a sustainable business? He thinks he found his answer when he created his wilderness team building program My Adventure Group… and he’s getting rave reviews. The trouble is, he’s just not getting enough customers. Can Marc help James modify his offering and approach to navigate a better path? Listen in to find out. Want to be a guest on That Will Neve...
#43: Did Marc just get career envy?
March 29, 2022 11:00 - 30 minutes - 27.5 MBJames is an adventurer in both life and business. But when your career is breaking world records how do you turn that into a sustainable business? He thinks he found his answer when he created his wilderness team building program My Adventure Group… and he’s getting rave reviews. The trouble is, he’s just not getting enough customers. Can Marc help James modify his offering and approach to navigate a better path? Listen in to find out. Want to be a guest on That Will Neve...
#42: Data Driven by Design
March 22, 2022 11:00 - 38 minutes - 35.4 MBHow do you get your creative team on board with using data to help drive their decisions? That’s the question facing Katie, co-owner of Studio 882, an interior design and furniture showroom out of Glen Mills, PA. Katie believes she has found the secret sauce that will grow the business to the next level and enable her to expand around the US. She’s reapplying airport software, including air traffic control monitoring and facial recognition, to enhance the customer experience and...
#41: Super Coffee: How to Scale Culture in a Family Business
March 15, 2022 11:00 - 30 minutes - 28.2 MBJordan DeCicco created Super Coffee in his dorm room when he was only 19 years old. He dropped out of college to go full-time on his side-hustle and now, together with his two brothers runs the bottled beverage brand out of Austin, Texas. With an impressive $125m in annual revenue, the DeCiccos have attracted big name investors including J. Lo and Alex Rodriguez. Their next step is tackling how to scale - not just domestically but also internationally. But how do you maintain the ...
#40: Can a Product Aimed at Classrooms Turn a Profit?
March 08, 2022 12:30 - 28 minutes - 25.8 MBEducation major Erin has developed a fun new STEM product for kids with her Boeing engineer business partner – a quad drone kit for kids to build and fly. She knows the palm-sized toy drone market is a crowded space, which is why her company Finger Flyer differentiates itself as an educational tool. But why is her strategy of marketing direct to school districts suffering from failure to launch? In this episode Marc explores what pivots she can make to help the company take flight...
#39: How to Sell a Product Before you Make It
March 08, 2022 12:00 - 32 minutes - 29.5 MBGrad student Ivana needs Marc’s help to figure out a big decision – should she spend $10,000 on a mold for her time saving lab tool Flasky? Or is there a better way? Her uniquely shaped flask-cleaning tool could save labs everywhere hours in cleaning time and thousands of dollars in drug wastage, benefitting the development of everything from painkillers to cancer drugs. But how does she convince a sector that has become accustomed to ignoring the problem she’s seeking to solve...
#38: Marketing a Minibar for Meds
March 01, 2022 05:00 - 27 minutes - 25.5 MBAs entrepreneurs, engineers have an enviable advantage - they can easily build prototypes of the products and services they want to bring to market. But they still need the more fundamental skill that all entrepreneurs require: deciphering what the market wants. And the process to figure that out can take all of us out of our comfort zones. On today’s show, Marc offers Michael, an engineer with a great idea, suggestions on how to put himself in the shoes and mindset of his potential...
#37: Repeat After Me: Ideas, Not Apps
February 22, 2022 05:00 - 29 minutes - 27 MBAhhh the ‘idea stage’: when you’ve identified the problem your business is solving, and you’re ready to bring your vision to life. And what better way to do that than building an app, right? Wrong. On today’s show, Marc takes aspiring entrepreneur Kristen back to the ‘idea stage,’ and asks the key questions she - and anyone - needs to answer before calling dial-a-geek and commissioning a costly app. Tune in and save yourself a world of hurt…and expense. Want to be a guest on "That ...
#36: Finding The Backbeat For Your Budding Business
February 12, 2022 21:35 - 32 minutes - 30.1 MBAs we settle into life in a (hopefully) post-pandemic world, there are a ton of newly launched businesses that are facing a pivot point. These are the entrepreneurs for whom ‘going remote’ was a boon - and now it’s time to figure out if that was a blip or the start of something bigger. In the case of today’s guest, Dustin, a professional drummer with the indie pop band St. Lucia, his drum lesson studio expanded its purview and looks to be poised for success. Marc has some great thou...
#35: Started in the Garage and Now We’re Here
February 01, 2022 05:00 - 34 minutes - 31.4 MBToday it’s a crash course in getting your business out of the garage and into the showroom, so to speak. Laurie and PJ, partners in business and life, have already demonstrated the validity of their Van modification business, and attracted a lot of interest through a crowdfunding campaign. Now, it’s time to take it to the big boys, the venture folks. Or is it? Marc walks them through the different scenarios and considerations that come with raising serious funding - and it’s an epis...
#34: Arming David To Take on Goliaths
January 25, 2022 05:00 - 32 minutes - 29.7 MBWhat do you do when the world’s biggest tech players think they’ve already solved a problem - but you think you can solve it better? That’s what today’s conversation is all about. In order to disrupt, you need to pick your spot - it could be a unique feature, an overlooked customer segment, or just better overall functionality, but if you don’t come with something to outshine the industry titans, your slingshot will be shooting blanks. Want to be a guest on "That Will Never Work" a...
#33: Life After Launch
January 18, 2022 05:00 - 32 minutes - 30.1 MBIt sounds like a great problem to have, really. You’ve stood up your dream business, creating a sustainable and profitable entity that’s delivered on your initial goals. Now, you can take a step back from the day to day as an able staff runs the show. But what’s the best approach for a Founder-turned-Board Member to take? And…what’s next? Marc, who has found himself in this role more than once, has some good insights for today’s guest. Want to be a guest on "That Will Never Work" a...
#32: It’s Only a Service if People Will Pay For It
January 11, 2022 05:00 - 31 minutes - 28.6 MBCongratulations! Drawing on your personal and professional experience, you’ve created a service that addresses an obvious market need. Now, who’s going to pay for it? Sarah’s solution for onboarding parents and nannies is a good one, and clearly has a lot of potential. But she needs to re-examine her business model to maximize the customer base without pricing out either party. Listen in as Marc negotiates this tricky balance with her. Want to be a guest on "That Will Never Work" a...
#31: If The Shoe Fits, Sell It
January 04, 2022 05:00 - 30 minutes - 27.9 MBEntrepreneurs hawking new products find inspiration in a variety of ways. And you know what? To the outside world, it doesn’t matter that much. A compelling origin story makes for great brand building, but it won’t be the first reason people buy your wares. The product has to fit a consumer need. Today’s guest, Kenton, who started making expandable shoes for barefoot orphans in Kenya, is taking his innovative solution into the marketplace. Now he has to get the product right - and t...
#30: When Ramping Up Your Business Means Blowing Up Your Model
December 28, 2021 05:00 - 30 minutes - 28 MBWhy would you blow up a successful business model? To make an even better one, of course. That’s the place we find today’s guest, Nunzio. In order to streamline and maximize his service - which provides listings for folks buying and selling businesses - he’s going to ruffle some feathers and dry up some previously wet beaks. Marc coaches him through the uncomfortable steps that will hopefully bring him to a new tier of success. Want to be a guest on "That Will Never Work" and get ...
#29: Think Big But Start Small
December 21, 2021 05:00 - 29 minutes - 27.3 MBEvery app or service that sets out to change the world needs to start the same way: by changing the life of a single customer. So no matter how bold your vision, you still have to go through the same steps of iterative development. Today’s guest, Dana, wants to transform Global literacy, but Marc brings her down to earth, sharing his tips on how to develop big ideas. Rule number one? Make sure it does what at least one person wants it to do. Want to be a guest on "That Will Never...
#28: The Most Important Decision? Deciding Who You're Building For.
December 14, 2021 05:00 - 30 minutes - 28.1 MBCreating a new product or service involves hundreds of decisions: features, pricing, functionality, etc. But you can't make any of those decisions without making a bigger decision first: exactly who are you building for. In today's episode, Marc helps an oncologist-turned-entrepreneur take that critical - but non-intuitive - first step. Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph...
#28: The Most Important Decision? Deciding Who You're Building For.
December 14, 2021 05:00 - 30 minutes - 28.1 MBCreating a new product or service involves hundreds of decisions: features, pricing, functionality, etc. But you can't make any of those decisions without making a bigger decision first: exactly who are you building for. In today's episode, Marc helps an oncologist-turned-entrepreneur take that critical - but non-intuitive - first step. Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph...
#27: Perfecting the Art of Gift-Giving - And Receiving
December 07, 2021 05:00 - 28 minutes - 26 MBKat has carved out a niche for herself as a personal jewelry shopper for milestone occasions. But her life- (or relationship-) saving service is a bit more complex than it seems, as she is really serving two customers, not just one. Marc has some great suggestions for how she can expand her messaging to turn that dual customer aspect into more business. And by the end of the conversation, she may have just acquired one more new client! Want to be a guest on "That Will Never Work" a...
#26: From Service to Product and Back Again
November 30, 2021 05:00 - 23 minutes - 21.7 MBIn the highly customized world of business consulting, Juan’s Madrid-based company is already turning a profit. Now, he and his colleagues are looking to expedite the onboarding process by providing a tool for clients to help them determine their efficiency needs. He’s come to Marc for advice on how to develop this emerging tool while still keeping the revenues coming in on the traditional side of the business - a classic entrepreneurial dilemma, and one Marc has more than a little ...