#38: Marketing a Minibar for Meds
That Will Never Work
English - March 01, 2022 05:00 - 27 minutes - 25.5 MB - ★★★★★ - 112 ratingsEntrepreneurship Business Marketing how to scale a startup disruptive startups validating an idea audience targeting first time entrepreneur entrepreneurial idea Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
As entrepreneurs, engineers have an enviable advantage - they can easily build prototypes of the products and services they want to bring to market. But they still need the more fundamental skill that all entrepreneurs require: deciphering what the market wants. And the process to figure that out can take all of us out of our comfort zones. On today’s show, Marc offers Michael, an engineer with a great idea, suggestions on how to put himself in the shoes and mindset of his potential customers before he brings his innovative solution for medicine distribution to the masses.
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