#31: If The Shoe Fits, Sell It

That Will Never Work

English - January 04, 2022 05:00 - 30 minutes - 27.9 MB - ★★★★★ - 112 ratings
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Previous Episode: #30: When Ramping Up Your Business Means Blowing Up Your Model

Next Episode: #32: It’s Only a Service if People Will Pay For It

Entrepreneurs hawking new products find inspiration in a variety of ways. And you know what? To the outside world, it doesn’t matter that much. A compelling origin story makes for great brand building, but it won’t be the first reason people buy your wares. The product has to fit a consumer need. Today’s guest, Kenton, who started making expandable shoes for barefoot orphans in Kenya, is taking his innovative solution into the marketplace. Now he has to get the product right - and that’s where Marc comes in.

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