That’s My Personal Business
206 episodes - English - Latest episode: 1 day ago -“Our personal lives and businesses are so intertwined” - said everyone ever with no further details.
That’s My Personal Business is pulling back the curtain on all things personal, all things business, and all things in between - showing you what it *actually* takes to become a successful creative and photographer through self work, actionable steps, social media strategy and more.
Every Monday we’re helping you skip the learning curve by hearing from industry professionals including your host, Eden Strader - a destination wedding photographer turned business coach, leading creative entrepreneurs in building a life of artistic growth, wealth, and freedom. Helping photographers and creatives scale their businesses four-fold, sell out workshops in a week, fill out their calendars and more, Eden scaled her own business to over $1 million in revenue by age 27 while still having a beautiful life outside of her business.
It’s time for you to learn how to do the same.
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Episodes
Why Is a Personal Brand Important?
July 31, 2023 07:00 - 14 minutes - 10.8 MBDo you have trouble communicating your brand to potential clients? Are you not sure how to create a personal brand? In this episode, you'll learn: - The importance of branding - What branding is - The difference between a niche and a brand - How to communicate your brand - The first steps to take when nailing down your brand Discover your brand archetype: http://edenstrader.com/discover-your-brand-archetype-as-a-wedding-photographer Come join our fan-favorite course to uplevel...
Finding yourself in order to find your business with Morgan of In Frames Photography
July 17, 2023 07:00 - 54 minutes - 33.8 MBThis summer we're going to be revisiting the most loved TMPB podcast episodes! So come and listen again to our most loved episodes- or for the first time if you haven't been here before! -- Today Eden is joined by photography goddess Morgan of In Frames Photography. Morgan is a powerhouse in the industry- and in this episode she opens up about her journey in taking her energy and life back, managing passion, and creating a beautiful relationship with herself in order to find her voice in h...
How to start booking luxury weddings with Molly McCauley
July 10, 2023 07:00 - 56 minutes - 31.4 MBOn today's episode of TMPB, Molly McCauley pulls back the curtain on how she doubled her prices with the styled shoots that changed the trajectory of her career, how to break into luxury weddings, and how to be aware of an ROI when you're investing in your business. And the most exciting part? Molly and I are hosting a workshop/retreat in TULUM this November!!! Read more about this once in a lifetime experience, and apply to join us before we sell out! https://makeprettyworkshop.com/tulum-w...
101 Essays that will change the way you think (book club!)
July 03, 2023 07:00 - 25 minutes - 19.1 MBThis summer we're going to be revisiting the top 10 TMPB podcast episodes! So come and listen again to our most loved episodes- or for the first time if you haven't been here before! -- In this episode Eden is diving into the magical 101 Essays That Will Change the Way You Think by Brianna Wiest- dissecting her favorite chapters about creating our own resistance, hindsight on painful trials, building the life you dream about, and much more. Come take a listen whether you've already read th...
Building a business that’s YOU with India Earl
June 26, 2023 22:49 - 49 minutes - 32.2 MBThis summer we're going to be revisiting the top 10 TMPB podcast episodes! So come and listen again to our most loved episodes- or for the first time if you haven't been here before! -- Eden is joined by the one and only India Earl to talk all about her success in the industry, building a business that is YOU, creating a trusting relationship with your clients, continuing to refine your business, and creating a loyal community. India has gained one of the most loyal followings and recogniz...
The importance of niching down with Abbi Hearne
June 19, 2023 07:00 - 41 minutes - 22.5 MBThis summer we're going to be revisiting the top 10 TMPB podcast episodes! So come and listen again to our most loved episodes- or for the first time if you haven't been here before! Today we're joined by Abbi Hearne of The Hearnes Photography. Abbi Hearne is an elopement photographer based in Moab, Utah. She runs The Hearnes Adventure Photography with her husband Callen specializing in outdoor elopements and intimate weddings in beautiful places. In this episode we're diving into how they...
Community, continuous growth + social media with Marina Williams
June 12, 2023 07:00 - 36 minutes - 22.2 MBThis summer we're going to be revisiting the top 10 TMPB podcast episodes! So come and listen again to our most loved episodes- or for the first time if you haven't been here before! On this episode Eden is joined by none other than TikTok star and photographer extraordinaire Marina Williams! Marina is talking all things community, continually growing as an artist and educator, and pulling back the curtains on what her success + growth have been like on social media. It's an incredible epis...
Happier - How to change your mindset and better your life!
June 05, 2023 07:00 - 35 minutes - 27.5 MBThis summer we're going to be revisiting the top 10 TMPB podcast episodes! So come and listen again to our most loved episodes- or for the first time if you haven't been here before! In this episode we are dissecting all things happiness! We talk about finding your happiness archetype, Marie Kondo-ing your life, how to become happier, leaving my childhood religion, and much more. - Come follow Eden on IG! https://www.instagram.com/edenstrader/ Join our INCREDIBLE Manifesting Challeng...
How I made $40k the month I kicked my ex husband out
May 29, 2023 07:00 - 15 minutes - 11 MBIn this short but sweet episode, I talk about how I made $40k in the month that I kicked my ex husband out- and how you can make the most out of a launch or when expanding your business. My secret? Come listen to find out! --- Indoor and Artificial Light course (including 14 new modules!! This is our best selling photography course that has changed so many lives.) https://edenstrader.com/artifical-light-workshop Harsh Light course (getting updated soon- come join before price goes up!)...
How to fix creative blocks
May 22, 2023 07:00 - 17 minutes - 12.5 MBFor me, being creatively blocked means feeling panicked. Rushed. Frustrated. So? I came up with a whole system to help get myself unblocked- and it works. If you tend to get creative blocks and struggle to get out of them, come listen to my tips and tricks and try them out for yourself! -- The scanner I love: https://www.amazon.com/shop/edenstrader/list/11KXHB72Q22CO?linkCode=spc&tag=edenstrader-20&domainId=influencer&asc_contentid=amzn1.ideas.11KXHB72Q22CO Freebie for the creative re...
Anna Considine on the magic of burnout and her experience with psychosis
May 08, 2023 07:00 - 40 minutes - 22.2 MBWe don't talk enough about the effects of poor mental health in the industry. That's why today we're hearing from Anna of Studio Gently, who talks about her experience with psychosis and how it changed her life and business, what she learned from burnout, and what things in life we should put more of our focus on. This episode is so beautiful and needed for anyone going into busy season or having a hard time in their life- so come listen to Anna's beautiful story. -- Studio Gently website...
SEO tips and tricks- improve your website’s SEO!
May 01, 2023 07:00 - 20 minutes - 15.9 MBWelcome back to TMPB! Today we're talking about something that has been incredible for my business (+ my clients businesses): SEO. It can be so intimidating to get started, even though so many creatives know how crucial it is to their business. So today we're going to talk about what SEO even is, and my best tips and tricks for using it. Come listen to start improving your website's SEO and start attracting more clients! --- Links --- Marketing Systems and Strategy freebie! https://edens...
How to hire a virtual assistant with Sara Monika
April 24, 2023 07:00 - 45 minutes - 26.9 MBToday we're talking with Sara Monika on all things virtual assistant! We talk about how to find an assistant you work well with, onboarding a VA, what tasks you can assign to them, and how many hours a year having a VA can save you (spoiler alert, it's a lot.) Sara is an expert at the process of hiring virtual assistants so you will love hearing from her! -- Sara's $33 VA workshop: www.saramonika.com/va Follow Sara on IG: https://www.instagram.com/saramonikaphoto/ Follow us on IG: https:...
Client sales mastery with Alora Rachelle
April 17, 2023 07:00 - 28 minutes - 17.3 MBToday we're talking with the brilliant Alora Rachelle alllll about client sales mastery, communicating your value, and so much more. She gives a photographer's insight and unique perspective and I just know you'll love her as much as I do! -- Follow Alora on IG! https://www.instagram.com/alora.rachelle/ Check out Alora's masterclass: https://www.alorarachelle.com/masterclass Twin Flames is open! http://edenstrader.com/twin-flames-how-to-book-your-ideal-client VIP Day- 2 spots available...
Update: A big change in plans!
April 10, 2023 07:00 - 24 minutes - 18.2 MBThe original plan was to talk about websites today, but a change of heart moved me to talk about something a little more personal and inspiring. Come listen for a lil pep talk to start your week off- and we will get to websites later this month! -- Storytelling + connecting with our clients - a one day in person workshop! Live website training (design + sales strategy + website optimization)
Change in plans
April 10, 2023 07:00 - 24 minutes - 18.2 MBThe original plan was to talk about websites today, but a change of heart moved me to talk about something a little more personal and inspiring. Come listen for a lil pep talk to start your week off- and we will get to websites later this month! -- Storytelling + connecting with our clients - a one day in person workshop! Live website training (design + sales strategy + website optimization)
Accelerating your client experience with Rachel Traxler
March 27, 2023 07:00 - 27 minutes - 16.7 MBToday we're joined by client experience expert Rachel Traxler! She talks about how she became obsessed with serving her clients, why you should be using psychology in your client experience technique, and ideas of what that looks like! Cannot wait for you to meet Rachel and dive in! -- Follow Rachel on IG! https://www.instagram.com/racheltraxler/ Learn about our Wedding Photographer Retreat https://edenstrader.com/wedding-photography-in-person-retreat
Competition vs comparison | March Madness!
March 20, 2023 07:00 - 15 minutes - 11.5 MBIt's March Madness week 3 and we are talking about competition vs comparison! In this episode we give you a little homework that will be SO helpful to your business so you can be more strategic and intentional- so grab some pen and paper and come listen! -- Links: Wedding Photography Retreat: http://edenstrader.com/wedding-photography-in-person-retreat Marketing Systems and Strategy FREEBIE: https://edenstrader.ck.page/6e17a824d7
How to work with your ideal clients | March Madness!
March 13, 2023 07:00 - 16 minutes - 12.3 MBWelcome to week 2 of March Madness!! Today, in honor of our incredible brand new course, we are talking about how to work with your ideal clients! Learn how to draw in your dream clients while repelling the ones who aren't for you. And tune in again next week for week three! -- Links mentioned: Twin Flames: build instant connections with your ideal clients. I'm giving you my exact sales strategy and teaching you how to create aligned content, magnetize your marketing, and get crystal clea...
How to book out your 2023 | March Madness!
March 06, 2023 07:00 - 25 minutes - 18.6 MBWELCOME to March Madness!! For week one we’re talking about booking more clients and how to book out your 2023- giving you actionable steps towards filling out your calendar with dream clients this year. See you soon for week two, babes! Like this episode? Don't forget to subscribe and leave us a review! It means more than you know. xx -- Links mentioned: Waitlist for the Flash Photography Workshop: https://edenstrader.ck.page/65237d6449 Waitlist for the next NYC Creatives Networkin...
Artistry, life, and photography with Laurken Kendall
January 30, 2023 07:00 - 37 minutes - 21.8 MBToday we're talking to the one and onlyyyyy LAURKEN KENDALL. She's an incredible photographer and we're talking all about artistry, being a mother and a photographer, and the importance of setting aside time for yourself. I loved learning about her process + her unique style so I cannot even wait for you to listen! -- Links: Follow Laurken on IG: @laurkenkendall Laurken's website: laurkenkendall.com Technical vs Emotional Photography Freebie: http://edenstrader.com/how-to-become-a-bette...
What is Lucky Girl Syndrome?
January 23, 2023 07:00 - 21 minutes - 16.1 MBHave you heard of Lucky Girl Syndrome? Today we're diving into the science behind 2023's viral manifestation hack - AND the science behind it to rewire your brain and help you bring in more good things. -- All the links mentioned: BECOMING (only a couple spots left!): https://edenstrader.com/one-on-one-coaching VIP Days: https://edenstrader.com/vip-coaching-for-creatives Manifesting Challenge: https://edenstrader.com/manifesting-challenge
2023 PREDICTIONS
January 16, 2023 07:00 - 24 minutes - 17.6 MBMy 2023 predictions are here!!! We’re talking about what social media I think is going to fail this year, and what marketing strategies you NEED to be focusing on. Come listen to hear what I think you need to be improving on in your business! -- All the links mentioned: Becoming is open- 5 spots only!! https://edenstrader.com/one-on-one-coaching Systems, Strategy and Soul, my favorite online course ever: https://edenstrader.com/systems-and-strategy-for-creative-entrepreneurs
How to choose a business coach | Jac Lee
January 09, 2023 07:00 - 40 minutes - 25.3 MBJac Lee has been in BECOMING for the past year and has made incredible leaps in her business- she now makes more money, has more time off AND feels more fulfilled in her life (our holy trinity tbh). But my favorite thing about Jac is that she put in so. much. work. I knew I had to have her on the podcast to talk about not only how she chose a business coach, but how to make the most out of your coaching program! Regardless of if you're wanting to join BECOMING or another program, this epi...
2022 RECAP
December 26, 2022 07:00 - 26 minutes - 19.8 MBWe’re breaking down the goals I set for myself and my business this year and seeing what we’ve achieved and what we haven’t- and we talk about why we should give ourselves grace for the goals we didn't reach. Let's dive into this final episode of 2022- and we'll see you next year! -- Our photography website: https://www.edenstraderphotography.com/ Follow us on IG! https://www.instagram.com/edenstrader/
What systems you should be using in your business
December 19, 2022 07:00 - 22 minutes - 16 MBEvery business owner should be using systems in their business. Otherwise? You're constantly moving the needle. Your clients aren't fully taken care of. You make less money because you're always doing backend work and never moving the business forward. In this episode we talk about the importance of systems + a breakdown of specific systems you NEED to have in your biz. Ready? Let's dive in! -- All the links mentioned: Wedding Photography Questionnaire Freebie: https://edenstrader.com/wed...
How to Rebrand for 2023?
December 12, 2022 07:00 - 29 minutes - 20.8 MBA brand is at the foundation of EVERYTHING in your business. It’s what’s going to make your client experience exceptional, it’s what is going to separate you from the competition, it’s what is going to give you more fulfillment in your work. It’s how I went from earning a little bit of money to earning a lot of money. So? We're breaking down how you should be branding yourself in 2023! -- All the links mentioned: Learn how to build systems and strategy- a freebie! https://edenstrader.ck.p...
How to build an entire marketing plan for 2023 -- a template!
December 05, 2022 07:00 - 39 minutes - 30 MBThis may be one of our most comprehensive episodes ever.. We are building you out an ENTIRE marketing plan for 2023. We talk about branding, how to set up your profiles, repurposing content, and actual strategy. You do NOT want to miss this mini coaching session- come dive in! -- All the links mentioned: Branding BFF: https://edenstrader.com/branding-bff-branding-for-creatives BECOMING Retreat in NYC: https://hello.dubsado.com:443/public/form/view/6364221aa22ab991859e7b80 Intuitive Mark...
How to build an entire marketing plan -- a template!
December 05, 2022 07:00 - 39 minutes - 30 MBThis may be one of our most comprehensive episodes ever.. We are building you out an ENTIRE marketing plan for 2023. We talk about branding, how to set up your profiles, repurposing content, and actual strategy. You do NOT want to miss this mini coaching session- come dive in! -- Links: Learn how to build systems and strategy- a freebie! https://edenstrader.ck.page/6e17a824d7 Branding BFF: https://edenstrader.com/branding-bff-branding-for-creatives Intuitive Marketing Quiz: https://quiz...
How to use Flash for Wedding Photography -- Bonus ep!
November 29, 2022 07:00 - 13 minutes - 9.82 MBOn today's bonus episode, we're breaking down the basics of flash photography so that you can go into the winter wedding season without any fear! Come with an open mind because even if you are a natural light photographer, you NEED to know flash photography for when wedding plans change. You don't want to be stuck not knowing what to do and having unhappy clients. So come listen and learn! -- Let's Get Lit Freebie: https://edenstrader.com/let-s-get-lit-how-to-shoot-with-artificial-light M...
PREPARING FOR 2023!
November 28, 2022 07:00 - 22 minutes - 16.9 MBToday we’re talking about the tactics, tricks, and goal setting methods we used in order to hit all of our goals this year, so you can use these tips in 2023! We’re dedicating all of December to getting prepped and ready for the new year, so that you can have the best 2023 ever. -- 24 HOURS ONLY: 50% OFF - Use code PODCASTFAMILY True to Color Presets: https://eden-strader-photography.mykajabi.com/offers/QZypHHFN/checkout Editorial Presets: https://eden-strader-photography.mykajabi.com/of...
The Importance of Honest Branding
November 21, 2022 07:00 - 18 minutes - 13.7 MBAre you honest with your branding in your business? Or are you just trying to fit in? Today I'm telling a story about a photographer I once witnessed who was NOTHING like their advertised brand- and why being dishonest with your brand can be detrimental to your business, and your clients experience. - Are you ready to start your year off aligned with solid systems and strategies in place, all while having a blast in NYC with a group of creatives like you? Apply for our BECOMING in person ...
People Over Profits with IHeart Creative
November 14, 2022 07:00 - 37 minutes - 21.2 MBI am SO excited because on today's episode we're talking to Maddy + Felicia from IHeart Creative! They are incredible wedding videographers who have dominated the industry for over a decade, solely on word of mouth. Maddy + Felicia give advice on how to care for your clients and build relationships, valuing the people over the profit. "If there's no connection there, you're truly missing the point when you show up to a wedding." IHeart Creative website: http://iheartcreative.co/ IHear...
Uses of the Erotic: The Erotic as Power -- Audre Lorde
November 07, 2022 08:00 - 40 minutes - 30.5 MB“The aim of each thing which we do is to make our lives and the lives of our children richer and more possible.” What does "erotic" actually mean? Today we're reading and breaking down Uses of the Erotic by Audre Lorde, and what it means for us as women (and humans). It's time to change your mind, reaction, and approach to this "controversial" word. PS- We are launching our in person retreat EEEEK! It will take place January 9-12 in New York City. Apply to fill one of the 10 spots and head...
Taylor Swift - Your Branding Blueprint
November 01, 2022 07:00 - 25 minutes - 18.4 MBWhether you love her or you hate her, you should be using Taylor Swift as your branding model for your business. We're breaking down the top 7 things Taylor Swift does to have a WILDLY successful brand- and how you can bring those things into your business as well! Ready for this episode to change your life/business completely? Come listen and take notes so you can implement these into your own biz! Come snag a VIP day before we raise our prices in the new year: https://edenstrader.com/v...
Halloween special - your spooky wedding stories!
October 31, 2022 07:00 - 16 minutes - 11.9 MBHAPPY HALLOWEEN! On today's episode we're sharing all your spooky wedding stories that you sent in last week- from two moms making out to the dove wrangler, you will love hearing these horror stories! Follow us on IG! https://www.instagram.com/edenstrader/
How to grow your TikTok
October 24, 2022 07:00 - 17 minutes - 12.8 MBFun fact: Every social media marketing tool works. So? If one sounds more fun to you? Do that one!! Today we're talking about TikTok and how it has changed my business + how I grew from 4k followers to 35k in a matter of months. And if you're ready to dive in deeper? We have a brand new TikTok guide for you to follow along and start implementing! Let's dive in! Buy the TikTok guide: https://edenstrader.gumroad.com/l/wapfsb Follow us on IG: https://www.instagram.com/edenstrader/
Three Years since I changed my life forever
October 20, 2022 07:00 - 39 minutes - 29.8 MBA personal episode ❤️ How my divorce change my business, my life, and my outlook on life - from me to you. xx Follow us on IG https://www.instagram.com/edenstrader/
Three Years
October 20, 2022 07:00 - 39 minutes - 29.8 MBA personal episode ❤️ How my divorce change my business, my life, and my outlook on life - from me to you. xx Follow us on IG https://www.instagram.com/edenstrader/
Running a Business As An Introvert with Haley Nord
October 17, 2022 07:00 - 36 minutes - 20.8 MBWhen you show up in your business, are you true to yourself or are you trying to be someone you aren't? Today on the podcast we talk to Haley Nord, who shows up online in a very intentional and quiet way- she stays true to herself in her business and I cannot wait for you to learn from her how she runs a successful business as an introvert! Follow Haley on IG: https://www.instagram.com/haleynord/ Apply for Marketing Consultations (only 2 spots available!): https://hello.dubsado.com/public/...
How Do You Use Systems + Strategy in Your Business?
October 03, 2022 07:00 - 23 minutes - 16.7 MBAre you the CEO of your business or just a paper pushing employee? You started your business because you were obsessed with your craft. Because you wanted to make lots of money and go on lots of vacations. Right? So today we're talking about the top 10 ways to build a business that works for YOU- and how you can become the CEO again. And if you're ready to rebuild your business from the foundation up, giving you the company you thought you could only dream of? Come check out our brand new, ...
Bettering Your Client Experience with Jessica Rice
September 19, 2022 07:00 - 47 minutes - 28 MBToday we have the incredible Jessica Rice on the podcast- Jessica is a master at systems and as a result, only works a few hours a week. She teaches us some of the most important steps photographers commonly skip in the client experience, and how to help your clients before they even ask. If you feel like you could be giving your clients a better experience, this episode is for you! Follow Jess on IG - https://www.instagram.com/jessica.rice.photography/ Follow us on IG - https://www.ins...
Intentionality and Client Communication with Miles Witt Boyer
September 12, 2022 07:00 - 44 minutes - 26.5 MBI'm SO excited to have Miles Witt Boyer on the podcast today! Miles runs an incredible wedding photography business and has so much knowledge to share with us. He talks on connection and communication with his clients, and how to be intentional + more than just a brand. Come listen and learn bb's! Follow Miles on IG: https://www.instagram.com/mileswittboyer/ Follow us on IG: https://www.instagram.com/edenstrader/ Apply for Becoming here! https://hello.dubsado.com/public/form/view/61...
Human Design and the 5 Types with Kristen Diaz
August 29, 2022 07:00 - 46 minutes - 26.7 MBToday on the podcast we have Human Design expert Kristen Diaz! She talks about what human design is, how it will change your life, and breaks down the 5 types so you can start improving yourself, your relationships, and your business more intentionally. Come learn how to use Human Design! xx Follow Kristen on IG - https://www.instagram.com/remotelykristen/ Apply for Creative Consultations - https://hello.dubsado.com/public/form/view/62ed6788716c7c3753984b88 Follow us on IG - http...
How to Use Automations in Your Business
August 15, 2022 07:00 - 28 minutes - 22.3 MBI used to think that having automations in my business would make me seem less professional and would make my client experience less personal- aka worse. Um.. hello. Could not be more wrong. But sound familiar? It's time to walk through how to use automations in your business, and simplify your client workflow and experience! Because a better business = a better life. Let's dive in. Sign up for Dubsado and get 20% off - dubsado.com/?c=edenstrader Sign up for Free Templates - https://ede...
How to Build Confidence + Take Action on Your Business Goals w/ Kaylene from StartUp Creative
August 08, 2022 07:00 - 43 minutes - 23.9 MBKaylene from StartUp Creative is a business powerhouse, and in this episode we talk with Kaylene about the ins and outs of business, scarcity + lack mentality, how to have confidence and attract customers, and so much more. Find Kaylene on Instagram for all things business advice! Also come follow us on IG + take our marketing quiz to find out which marketing platform would best suit you ✨
How to Use Quizzes in Your Business
July 25, 2022 07:00 - 28 minutes - 22.4 MBAre you wanting to try something new in your business? Today on the podcast we have Josh from Interact, an online platform helping business owners understand their audience through quizzes and polls. I've started using a quiz in my business and it has been SO helpful, so it's time to share with you guys this new + exciting tool! Josh gives advice on how to use quizzes to benefit your business, and talks on what it can do for your business. Get started on building a quiz here! And follo...
How to Overhead Your Business
July 18, 2022 07:00 - 19 minutes - 15 MBPeople say things like "I want six figures".. but they don’t take the time to sit down and figure out what that actually looks like. So? On this episode, we're looking at every step I take in my business to actually get to my goals- no fluff, just systems + strategy. If you're wanting a deep dive into your business and a year-long social media plan? Come apply for a VIP day with me!
How to Start Doing Passive Income
July 05, 2022 07:00 - 21 minutes - 16.8 MBYou asked, we answered. I'm talking all about how to get started with passive income, as well as opening up with some vulnerability on what passive income has provided for me over the years. We're unpacking what passive income is, what you should be selling, what formats to use, logistics of selling and much more. Cheers, babe! Here's to making money in your sleep. - Come join our incredible + free Manifestation Challenge to bring in magical things the second half of 2022! Our Magic Hou...
Passive Income
July 05, 2022 07:00 - 21 minutes - 16.8 MBYou asked, we answered. I'm talking all about how to get started with passive income, as well as opening up with some vulnerability on what passive income has provided for me over the years. We're unpacking what passive income is, what you should be selling, what formats to use, logistics of selling and much more. Cheers, babe! Here's to making money in your sleep. - Come join our incredible + free Manifestation Challenge to bring in magical things the second half of 2022! Our Magic Hou...