#006: Julia Jennings pt.2 - 12 steps to kickstart your DJ career, continued

This is the second part of my interview with Julia Jennings. We talk all about digital marketing and social media in the the electronic music industry. Here are some of the topics we discussed:

Mindset

The demand and stress of supporting such a fast-paced, energetic industry and also touches on the importance of a good work/life balance for everyone involved in the scene. The long hours, the social/business events as well as the parties and the requirement to be constantly mobile when working with global brands are a little-known factors that contribute to the smooth running of a worldwide operation, Julia gives a first-hand account of her own experience along with sharing that of her close-knit group of high profile industry friends too.

EPK

The press kit is essential for DJs, it’s your personal treasure chest and represents you in your entirety. We talk about how to structure your EPK, the do's and Don’ts, and the importance of having readily available content of the highest quality. We also discuss the infamous DJ biography and how to structure it, the ever-important press shot and the age-old hilarity of awful mugshots.

Website

Having your own website is hugely beneficial for DJs, Julia gives her advice on how to lay out your website, the need for keeping it simple/effective and how Jamie Jones’ website efficiently compliments what he does without being overloaded with content.

Content

Creating constant content is vital to growth and continuity in the industry, Julia talks about the importance of utilizing Instagram (especially stories), how to stop yourself from limiting your Facebook engagement and some tips on creating engaging content for your social channels that get your music heard at the same time.

Custom Artwork

Creating your own artwork gives you a competitive edge, we talk about leveraging ‘Canva’ to create professional looking imagery to supplement your socials, keeping things fluid across all platforms and simple ways to make your content stand out.

Omnipresence

‘Widely or constantly encountered; widespread’

Social presence is absolutely key to staying in the forefront, we talk about all of the different ways to get yourself online and create a digital community, along with building relationships and the important human aspect of interaction.

Social Media Posting

Daily content on social media is bread and butter stuff, Julia talks how to be different on Instagram to stand out from the crowd and how/why that will drive engagement. She also talks about how to win the battle of little to no marketing budget vs having your online visibility/reach limited by Facebook. We also talk about a really handy tool called ‘IFTTT’ which helps to automatically post across all of your social channels based on your own behavior and ‘Schedugram’; a fully automated Instagram scheduler.

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