When to Use Paid Search in Industrial Marketing
Industrial Sales and Marketing
English - June 18, 2024 16:00 - 29 minutes - 20.4 MB - ★★★★★ - 8 ratingsMarketing Business Education technical sales technical marketing industrial marketing industrial sales manufacturing marketing manufacturing sales sales engineer sales engineering Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, I dive into the strategic use of paid search in industrial marketing. We discuss when it's appropriate to invest in paid search, from companies spending a few hundred dollars to those with budgets exceeding $50,000 per month.
Key points include the effectiveness of paid versus organic search, understanding search behavior, and the impact of Google's continuous scroll and AI system Gemini on search results. I also cover the importance of optimizing campaigns for quality scores, and how to use geofencing and retargeting to maximize reach and effectiveness.
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