Talking Tourism Episode 95 - Tasmania: The Antidote To The Straitjacket with Emma Terry

As Chief Marketing Officer for Tourism Tasmania, Emma Terry is responsible for the delivery of Tourism Tasmania’s marketing program to increase demand and grow visitor numbers to Tasmania.

In today's episode of Talking Tourism, Emma sits down with West by North West's Tom Wootton to talk all things brand Tasmania, and how it competes with other tourism destinations around the country and the globe. There's no doubt that Tassie is a challenger state, and there's plenty that our industry can be doing to make the very most of that. 

Emma chats Tasmania's many unique selling points: from our extraordinary natural environments to our boundary-pushing when it comes to art, food and wine. Travellers are chasing meaning, purpose and relief from the straitjacket of everyday life, and the great news is that Tasmania has got all of that in spades. 

Listen on for Emma's thoughts on how you can make sure your products or experiences uniquely meet these needs, going beyond the everyday functional logistics to creating emotional hooks with impact. While this episode was recorded in August, the insights Emma shares continue to be relevant to tourism operators across the state.