Talking Tourism Episode 88 - Designing an Employer Brand to Attract The Best Staff with Ali Uren

As founder and director of Kiikstart, Ali Uren specialises in business planning and learning, and has a passion for helping Tassie's visitor economy creatively design and redesign itself in response to challenges, gaps and threats. There's no better time than now to be talking about just that! 

In today's episode of Talking Tourism, Rachel Williams chats with Ali about how businesses can attract the best talent by thinking about the end-to-end staff experience. External skill development will continue to be important but, increasingly, businesses need to build brands that people actually want to work with. 

Ali unlocks the gaps, threats and risks that all operators should be identifying and addressing to attract and retain the best staff for their business - from  recruitment processes that don't reflect the business values, to lacking a clear plan for ongoing learning and development, to "wishy-washy" cultures. There might be something in here you hadn't seen in your own business, and Ali has plenty of tips to help you become an employer of choice.