Talking Tourism Episode 80 - Getting your share of the Travel Voucher Action with Sam Denmead

The Tasmanian Government has announced $7.5 million for a further round of 'Make Yourself at Home' Travel  Vouchers to encourage Tasmanians to travel the State and support tourism businesses and visitor destinations through the latest COVID border disruptions.

TICT CEO Luke Martin sat down with Green Hat Tourism's Sam Denmead to workshop practical strategies small tourism businesses could consider to give them the best chance of getting a share of the Travel Voucher market.

Luke and Sam talk through some ideas for packaging product and experience offers that could stand out in the crowded market. They look at three specific types of businesses - a small accommodation product, a tour operator, and a food or drink based experience. Sam also outlines the essential things all businesses should consider in marketing their voucher experience to the locals.

Sam Denmead is principal of Green Hat Tourism - a marketing consultancy that works with TICT and many tourism businesses across Tasmania. Sam is a former tour operator, and has worked in Tasmanian tourism in a variety of roles for over two decades.